Wabanaki Maple Proudly Sponsors Tobique Pow Wow Pitch in Support of Indigenous Entrepreneurs

April 10, 2024

Wabanaki Maple, a leading producer of barrel-aged maple syrup based on Tobique First Nation, is thrilled to announce its sponsorship of the Tobique Pow Wow Pitch for the first time ever. This partnership marks a significant milestone for Wabanaki Maple and underscores its commitment to supporting Indigenous entrepreneurship and cultural sustainability.

The Tobique Pow Wow Pitch, organized by Pow Wow Pitch in partnership with JEDI (Joint Economic Development Initiative), aims to empower Indigenous entrepreneurs in New Brunswick by providing them with essential resources, mentorship, and opportunities for business growth. Wabanaki Maple’s sponsorship reflects its dedication to fostering a thriving entrepreneurial ecosystem within Indigenous communities.

This year, Jolene Johnson, Founder and CEO of Wabanaki Maple, will be on-site at the Tobique Pow Wow Pitch as both a Judge and presenter of the Fan Favorite Prize. Her presence highlights Wabanaki Maple’s dedication to supporting Indigenous entrepreneurship.

Jolene Johnson expressed her excitement about this partnership, stating, “As a former Pow Wow Pitch finalist and judge, and a client of JEDI, I am immensely proud to come full circle and support the next generation of Indigenous entrepreneurs. Wabanaki Maple’s journey is deeply rooted in our cultural heritage, and we are honoured to contribute to the success of fellow Indigenous businesses.”

Naomi Sarazin, Executive Director of Pow Wow Pitch, emphasized the significance of Wabanaki Maple’s support, saying, “We are deeply honoured to have the leadership and support of Wabanaki Maple. Their commitment to Indigenous entrepreneurship embodies the spirit of reciprocity and community upliftment that is at the heart of Pow Wow Pitch.”

Wabanaki Maple’s mission extends beyond business success to environmental stewardship and community empowerment. The company partners with non-profit organizations such as OneTreePlanted, Community Forests International, and Nashwaak Watershed Association to promote sustainability and protect natural resources.

For more information about Wabanaki Maple and its commitment to Indigenous entrepreneurship and environmental stewardship, visit wabanakimaple.com.