From the Muskeg Lake Cree Nation, Conlin McDonald, Founder of E3 Apparel Ltd. and 2024 Aritzia Indigenous Fashion Grant Recipient, is building an Indigenous brand rooted in cultural awareness and language revitalization. Named after his three sons, E3 Apparel Ltd. represents a deeper mission: connecting with his Indigenous roots and passing that knowledge on to future generations.
From the heart of the Biljik First Nation in New Brunswick, Shayna Boudreau, Founder of Amakehs Designs and 2024 Aritzia Indigenous Fashion Grant Recipient, embodies the spirit of Indigenous creativity and cultural celebration through her unique powwow attire. Known for her beautifully crafted garments, Shayna’s most popular creation is the Overall Ribbon Dress, a piece that combines traditional elements with modern designs, resonating deeply with families looking for something special for cultural events.
From the rich heritage of the Williams Lake Indian Band Shuswap, Indiginize Creation embodies tradition through custom, free-hand designed hats inspired by Mother Earth. Owner and 2024 Aritzia Fashion Grant Recipient, Janelle Alladina, shares her journey with Indiginize Creation and how she is empowered by tradition and etching her niche in the fashion industry.
Pow Wow Pitch, a non-profit organization dedicated to supporting Indigenous entrepreneurs, is proud to partner with Aritzia, a design house with an innovative global platform, to award and spotlight six emerging Indigenous entrepreneurs with the Aritzia Indigenous Fashion Grants.
On September 17th, Pow Wow Pitch, presented in partnership with RBC, Shopify and Mastercard Canada, announced Alex Manitopyes, the Muskowekwan First Nation of SACRD THNDR, a business based in Calgary, Alberta as the 2024 Pow Wow Pitch Fashion Semi-Final Winner presented by Aritzia. Alex Manitopyes has won $1,000 and is advancing to the Grand Finale for a chance to win $25,000 to grow their business.
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