Pow Wow Pitch, North America’s premier pitch competition for emerging Indigenous entrepreneurs, presented in partnership with RBC, Shopify, and Mastercard, announced Ashley Michel, Founder and Owner of 4 Generations Creations, as the 2023 Pow Wow Pitch Winner and the recipient of the Grand Prize of $25,000.
On September 7, Pow Wow Pitch, North America’s premier pitch competition for Indigenous entrepreneurs, presented in partnership with RBC, Shopify, and Mastercard, announced three winners of the Consumer Semi-Final category:
Consumer Bath, Body and Beauty Winner: Shay Dekock-Kruger, the Penticton Indian Band Founder of HOLO EYES from Penticton, British Columbia.
Consumer Retail Winner: Chelsee Pettit, the Aamjiwnaang Founder of aaniin retail inc. from Tkaronto, Ontario.
Consumer Products Winner: Tanis Simpson, the Inuvialuit Founder of Qiviut Inc. from Nisku, Alberta.
Each winner has won $1,000 and is advancing to the Finals for a chance to win $25,000 to grow their businesses.
When asked about the Indigenous approach to entrepreneurship, Shay’s face lights up, “The essence of Indigenous entrepreneurship is the value of family and community. In HOLO EYES, I ensure that we foster a sense of community. Every product, every photoshoot, and every mobile service is a step towards bringing people together.”
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