Define success your own way

Define success your own way

For Persson, entrepreneurship is about creative freedom and carving her own path. “It’s okay to think outside the box, challenge the status quo, and dare to do things differently,” she reflects. Her advice to budding Indigenous entrepreneurs is succinct: “Start today!” She emphasizes that every entrepreneurial journey is unique, and it’s essential to trust your instincts and redefine what success means for you.