ITAC and Pow Wow Pitch Partner to Boost Creative and Tourism Entrepreneurs

April 5, 2022

Providing $50,000 in collaborative grants and prizes to boost Indigenous arts and tourism

Today, Pow Wow Pitch, North America’s premier pitch competition and non-profit organization supporting emerging Indigenous entrepreneurs, announced a new partnership with the Indigenous Tourism Association of Canada (ITAC) as a Silver Partner for its 2022 Pow Wow Pitch Program. 

Set to support more than 2,500 Indigenous entrepreneurs in 2022 with mentorship, funding, training, marketing and a safe and trusted community of support, ITAC’s investment is helping Pow Wow Pitch to scale its virtual programs for creative and tourism entrepreneurs, re-enter communities with on-the-ground support across Canada.

ITAC will support a Virtual Creative Pitch, providing $2,500 grants, mentorship and training to ten creative Indigenous entrepreneurs from across Canada to commission mini-projects showcasing Indigenous-owned tourism businesses. The ten creative entrepreneurs will pitch to win the Creative Prize, a $15,000 grant for a larger commissioned Tourism project with ITAC, and to advance to the Pow Wow Pitch Finale for a chance to win the $25,000 Grand Prize. In addition, ITAC will present the Creative Award at the Indigenous Entrepreneur Awards, providing the winner with a $10,000 Prize. 

“We are thrilled to welcome ITAC into the Pow Wow Pitch family and join together to help shine the spotlight and provide innovative support to Indigenous creative and tourism entrepreneurs and businesses across Canada,” said Sunshine Tenasco, the Founder of Pow Wow Pitch. “The partnership is an example of what can happen when Indigenous-led organizations collaborate, co-create and build capacity in the Indigenous-led economy in our own way.”

“We are so pleased to work with the Indigenous-led team at Pow Wow Pitch to provide important support to creative and tourism entrepreneurs,” said Keith Henry, President and CEO of ITAC. “As we begin our recovery for the Indigenous tourism industry, it is critical we include Indigenous creators to bring our vibrant Indigenous cultures to life from coast to coast to coast.”


About Pow Wow Pitch 

Pow Wow Pitch is an entrepreneurship program for emerging Indigenous entrepreneurs, which provides a safe, supportive, collaborative, empowering and culturally supportive environment that addresses the unique challenges of Indigenous entrepreneurs and aspiring Indigenous entrepreneurs. Pow Wow Pitch enhances, develops and accelerates the growth for current and aspiring Indigenous entrepreneurs in a sustainable way through programs and resources. In addition, community leadership through volunteerism is promoted to reflect respect and reciprocity as the foundation of the Pow Wow Pitch. For more information, visit

About the Indigenous Tourism Association of Canada 

The Indigenous Tourism Association of Canada (ITAC) is a national non-profit Indigenous tourism industry organization established in 2015. ITAC is the lead organization tasked with growing and promoting the Indigenous tourism industry across the country. Inspired by a vision for a thriving Indigenous tourism economy sharing authentic, memorable and enriching experiences, ITAC develops relationships with groups and regions with similar mandates to enable collective support, product development, promotion and marketing of authentic Indigenous tourism businesses in a respectful protocol. Connect with ITAC on Instagram, Facebook, Twitter and YouTube