Set to support more than 2,500 Indigenous entrepreneurs in 2023 with mentorship, funding, training, marketing and a safe and trusted community of support, the Indigenous Tourism Association of Canada (ITAC), ITAC’s investment is helping Pow Wow Pitch to scale its virtual programs for creative and tourism entrepreneurs, re-enter communities with on-the-ground support across Canada.

Helping Indigenous Entrepreneurs and Indigenous Tourism Experiences

Support ITAC’s 2030 Pledge

Join #IndigenousTourismTeamCanada and help make Canada the global leader in Indigenous tourism by 2030. Since the pledge was launched at the 2023 International Indigenous Tourism Conference, over 300 people have signed the pledge!

Sign the digital pledge

ITAC Membership

Any person or organization (Indigenous and non-Indigenous alike) interested in advancing Indigenous tourism in Canada is welcome to apply to become an ITAC member. With an ITAC membership, there are many benefits such as business support, participating in marketing and sales programs to help you grow your business.

Become an ITAC member

Indigenous Tourism in Canada

In 2021, ITAC created The Original Original mark of excellence; a key component of The Original Original is a brand mark to help travellers better identify and book experiences from Indigenous-owned tourism businesses across Canada.

Discover Indigenous tourism experiences