Jamie Stevenson: Capturing culture and connection through the lens in Yellowknife
Jamie Wetrade Stevenson, a proud Tłı̨chǫ photographer from the Northwest Territories, is using the power of photography to spotlight stories that too often go unseen. Through her business, Jamie Stevenson Photography, Jamie offers full service editorial and commercial photography, managing everything from concept to final delivery. Her project management background ensures a smooth and professional experience for clients, while her lived cultural perspective brings authenticity and meaning to every frame. Jamie’s work is not just about images, it is about healing, representation, and connection.
Jamie started her photography business as a way to channel creativity into something purposeful. “I started my business to use creativity as a tool for healing, connection, and representation,” she explains. That mission has carried her forward ever since. Whether capturing the quiet strength of Indigenous matriarchs or working alongside Indigenous-led initiatives to shape visual narratives, Jamie’s work bridges the personal and the professional with intention and care. Her long term goal is bold and clear, to see her photography featured in major editorial outlets while continuing to support Indigenous organizations in defining and elevating their visual identities.
Since launching Jamie Stevenson Photography in 2018, Jamie has built a thriving business that now spans Turtle Island. Her images have been featured in magazines and national campaigns, and they have developed lasting partnerships with Indigenous-led organizations, artists, and changemakers across the country. What began as portraiture has evolved into comprehensive editorial and commercial services, with Jamie overseeing each project from start to finish. “Every step, from securing repeat clients to seeing my work published, reflects my ability to dream big, execute seamlessly, and create meaningful impact through storytelling.”
Jamie applied to Pow Wow Pitch because of what it represents, a celebration of Indigenous entrepreneurship grounded in connection, culture, and collective strength. “Seeing a community of business owners who understand the deeper meaning of entrepreneurship has always inspired me,” she shares. After years of following the initiative, Jamie felt ready to take the leap. “This past year, after restructuring my business and attending information sessions, I finally felt prepared.” Being part of Pow Wow Pitch has opened doors to mentorship, peer support, and the powerful reminder that every story matters, especially Indigenous ones.
As part of the program, Jamie was paired with Jake Carey, an RBC mentor for Pow Wow Pitch. “It was such a pleasure connecting with him,” Jamie says. “He brought thoughtful insight into refining my pitch, clarifying my value proposition, and strengthening my delivery.” Jake’s feedback came with a full set of detailed notes and the kind of encouragement that made Jamie feel truly supported. “His expertise helped me view my pitch through a more strategic lens, and his approachable nature made the process enjoyable and impactful. I am grateful for the time and care he put into supporting my journey.”
Jamie’s advice to other Indigenous entrepreneurs is rooted in humility and courage. “Just start. You do not have to have it all figured out or be perfect.” She encourages others to build something that feels meaningful, something driven by passion and purpose. “Believe in yourself. Trust that you are capable of more than you think. Everyone starts somewhere, and the first step is often the hardest, but it is also the most important.”
Watch Jamie as she pitches Jamie Stevenson Photography in the Creative category airing on September 9, 2025, at 6:00 PM ET. Click here to see all episodes: powwowpitch.org/episodes.