A Conversation with Indigenous Youth Entrepreneur
Mackenzie Labby, a Tech 4 Youth Grant recipient and 2025 Pow Wow Pitch Semi-Finalist, and the creative force behind Grey Wolf Crafts, is carving a meaningful path in Indigenous entrepreneurship. A member of Swan River First Nation and based in Calgary, Alberta, Mackenzie has developed a thriving beadwork jewelry and ribbon skirt business deeply rooted in cultural connection, creativity, and self-expression. Her designs celebrate cultural identity while empowering people to feel beautiful and confident in their uniqueness.
Mackenzie’s journey began when her mom reached out to their First Nation to connect her and her brother to cultural craft activities. Though virtual craft nights weren’t available, the community sent patterns, tutorials, and supplies to make traditional moose hide mittens, a moment that sparked her love for beadwork. Teaching herself through online resources, Mackenzie developed her own designs, starting with a nature-inspired collection shaped by her favorite places and memories. What began as a personal journey of cultural reconnection has grown into Grey Wolf Crafts, a business that shares her story through handmade, Indigenous-inspired jewelry and ribbon skirts celebrating identity, beauty, and uniqueness.
One of Mackenzie’s proudest accomplishments to date has been becoming a 2025 Pow Wow Pitch Semi-Finalist, a milestone that affirmed her passion and encouraged her to keep growing as both an artist and entrepreneur. “It was an amazing experience, and I was so proud to be part of it,” Mackenzie reflects.
Looking ahead, Mackenzie is excited to continue growing Grey Wolf Crafts and sharing her art with a wider audience. Thanks to the Tech 4 Youth Grant and support from Best Buy Canada, she received two major technology upgrades: a new iPhone to capture high-quality photos of her beadwork and to stay connected on social media, as well as a MacBook Pro to manage inventory, stay organized, and build a professional website that reflects the heart of her brand. These tools are helping Mackenzie bring her creative vision to life and take her business to the next level.
For other Indigenous youth dreaming of starting something of their own, Mackenzie offers heartfelt encouragement: “Keep going even when it feels impossible. There’s support and opportunities out there, like Pow Wow Pitch, to help you succeed.”
Mackenzie Labby’s story is a powerful example of what can happen when cultural pride, determination, and creativity come together. As Grey Wolf Crafts continues to grow, so does her role as an inspiring young voice in the world of Indigenous entrepreneurship.
Explore Mackenzie’s journey with Grey Wolf Crafts here. Learn more about the Tech 4 Youth Program here.