Cora Kavyaktok: Weaves Inuit identity into fashion wear with Inuk Gold
Cora Kavyaktok, a proud Inuk entrepreneur originally from Cambridge Bay, Nunavut, is redefining what business wear can look like through her brand, Inuk Gold. Now based in Vermilion, Alberta, Cora is the founder and creative force behind this emerging clothing line that offers professional business attire featuring subtle Inuit designs created by Inuit artists. More than fashion, Inuk Gold is a platform for cultural celebration and community reinvestment. The brand purchases artwork upfront, shares each artist’s story, and gives five percent of net profits directly to the artist, with another five percent donated to a nonprofit of their choice in their home community. Inuk Gold blends elegance with purpose, making space for Inuit identity in boardrooms across the country.
The inspiration for Inuk Gold came from Cora’s own experience navigating the corporate world. She often found herself wishing for clothing that reflected her heritage while still aligning with professional expectations. That absence sparked an idea. “There was nothing I could wear to work that represented my Inuit identity,” Cora shares. What started as a personal gap quickly evolved into a business rooted in pride, purpose, and cultural authenticity. Inuk Gold is not just clothing, it is a movement designed to empower artists, elevate Indigenous presence in professional spaces, and spark important conversations about representation.
Although still in its early stages, Inuk Gold has a clear and compelling mission: bring Inuit artistry into business wear and use fashion as a vehicle for change. The designs feature artwork by Inuit creators, with a strong emphasis on storytelling and giving back. “Our hope is that by showcasing these artists, we help amplify their work far beyond our clothing,” says Cora. Each piece is intentionally crafted to reflect Inuit values while providing customers with a tangible connection to the communities and creators behind the designs. For Cora, it is about honouring culture and creating opportunities with every stitch.
Cora’s journey to launching Inuk Gold officially began when she attended a Pow Wow Pitch information session. She had been dreaming about the brand for over a year but had not yet taken the leap into business. Learning that she did not need an established venture to participate gave her the confidence to start. “I am so thankful for this opportunity,” she reflects. “It pushed me to stop dreaming and start doing.” Since then, Inuk Gold has moved from concept to reality driven by community values and a vision for change.
As a Pow Wow Pitch Semi-Finalist, Cora was paired with Jasmine Chan from Aritzia as a mentor. That experience, she says, was one of the most valuable parts of the process. “Having access to someone with industry knowledge was incredible. Jasmine met with me twice, took time to understand my goals, and offered compassionate, thoughtful guidance.” Beyond the practical advice, Cora says the mentorship left her feeling supported and inspired. “Jasmine really cared about helping Indigenous communities. I felt heard and respected throughout the process, and I recommend every semi-finalist take full advantage of the mentorship opportunity.”
For aspiring Indigenous entrepreneurs, Cora offers heartfelt advice: “Starting a business can feel scary, and it is. But just do the work.” She encourages others to believe in their ideas, trust their instincts, and remember the deeper meaning behind their efforts. “You are more capable than you realize. Your idea matters, and so do you. When you invest in yourself and your community, we all win.” She adds, “Take the leap. Let your heart guide you. You are carrying forward the strength of generations before you. Be your ancestors’ wildest dreams, and know that every step you take opens doors for those who will follow.”
Watch Cora as she pitches Inuk Gold in the Fashion category airing on September 11, 2025 at 6:00 PM ET. Click here to see all episodes: powwowpitch.org/episodes.