Leanne Jones: Carrying Indigenous Stories Forward with Leanne Digital Design
Leanne Jones, Owner of Leanne Digital Design, and a proud member of Peguis First Nation, is making waves in the branding and web design world by combining artistry with authentic storytelling. Based in Winnipeg, her studio specializes in creating strategic, visually impactful websites and graphic designs that help businesses truly connect with their audiences. With over a decade of experience, Leanne’s approach goes beyond aesthetics. She builds brands that honour values and inspire trust, especially within Indigenous communities.
Leanne’s journey into entrepreneurship was driven by a desire to support other Indigenous business owners in growing their ventures while holding true to their cultural roots. “I started my business to help entrepreneurs grow while honouring their values,” she explains. Her services range from custom WordPress and Shopify sites to SEO, logo design, and digital marketing assets. All of these are crafted with intention and purpose.
Looking to the future, Leanne has clear goals to expand her impact. She aims to scale her business by hiring more Indigenous talent and creating designs that not only drive growth but also strengthen communities. For her, success is not just about numbers; it is about fostering a creative space where Indigenous voices are amplified and celebrated through design.
Leanne also reflects fondly on her experience refining her pitch for Pow Wow Pitch, crediting her mentor Philip Crout from CIRA for invaluable guidance. “He met with me twice to go over my pitch. The first time he gave me advice on how to refine it, and the second time we reviewed it again. It was super helpful. He understood my industry, so we could relate.” That support, she says, made all the difference in building confidence and clarity in sharing her vision.
When asked what advice she has for aspiring Indigenous entrepreneurs, Leanne encourages boldness and perseverance. “Just go for it! Make it exist first and make it perfect later. Our stories and perspectives are unique, and we offer something the world needs. We shouldn’t live small.” Her words remind us that authentic voices have the power to reshape industries and inspire future generations.
At the heart of Leanne’s work lies a deep connection to Indigenous storytelling traditions. “Design is my way of carrying forward the storytelling I grew up with. As Indigenous people, storytelling is how we connect, teach, and inspire,” she shares. “I see every logo, website, and brand as a modern way to share those stories and help others express who they are. My work is not just about making things look good. It’s about creating something meaningful that will carry our voices forward for years to come.”
Leanne Digital Design continues to be a beacon of creativity and cultural pride in the Indigenous business landscape, proving that design is far more than visuals. It is a powerful tool for connection, growth, and legacy.
Watch Leanne as she pitches her business in the Professional Services & Trades category airing on September 8, 2025 at 6:00 PM ET at powwowpitch.org/episodes.