Esther Maud, Wabshkaa Animkii Benesii, wins 2024 People’s Choice

Esther Maud, Wabshkaa Animkii Benesii, wins 2024 People’s Choice

On September 18th, Pow Wow Pitch, presented in partnership with RBC, Shopify and Mastercard Canada, announced Esther Maud, the Skownan First Nation Founder of Wabshkaa Animkii Benesii, a business based in Thunder Bay, Ontario as the 2024 Pow Wow Pitch People’s Choice Semi-Final Winner. Esther has won $1,000 and is advancing to the Grand Finale for a chance to win $25,000 to grow her business.

Be brave enough to follow your heart

Be brave enough to follow your heart

On Indigenous approaches to entrepreneurship, Esther feels a sense of pride and empowerment. “It’s been empowering to connect with other Indigenous entrepreneurs. It makes me happy to be showing my children and grandchild what I have been able to do. And hoping this lives on to them with whatever they desire to be.”