Through this partnership, Indigenous entrepreneurs from across New Brunswick will have the opportunity to pitch their businesses in-person, connect with mentors, and compete for $9,500 in cash prizes.

Women in Business New Brunswick will support the event through mentorship, judging, and engagement with participants on-site. Through its programs and services, WBNB works with women entrepreneurs across the province, including Indigenous women at various stages of their business journey.

“Women in Business New Brunswick is proud to support Indigenous entrepreneurs through partnerships like this,” said Nacole Charlie, Indigenous Women Entrepreneurs Development Officer at Women in Business New Brunswick. “Pow Wow Pitch creates a space for entrepreneurs to share their ideas, build confidence, and connect with others.”

“We’re excited to work with Women in Business New Brunswick as we bring Pow Wow Pitch to Sitansisk Powwow,” said Naomi Sarazin, Executive Director of Pow Wow Pitch. “This work opens more doors for entrepreneurs to access support and take the next step in their business journey. It’s especially important that they have local support to continue building momentum long after our programming wraps up in community.”

Indigenous entrepreneurs who participate in Sitansisk Pow Wow Pitch will also gain access to Pow Wow Pitch programming, including mentorship, resources, and opportunities to grow their businesses beyond the event.
Visit powwowpitch.org/sitansisk to learn more and pre-register to pitch.

About Pow Wow Pitch

Pow Wow Pitch is a not-for-profit organization dedicated to supporting and funding early-stage Indigenous entrepreneurs across Turtle Island, with the co-presenting support of Mastercard and RBC. Our vision is to create a world where Indigenous entrepreneurs thrive, feeling supported, safe, and encouraged to develop their ideas and build businesses that create a positive cycle of growth. With a mission to provide resources and mentorship, we empower Indigenous entrepreneurs while amplifying their stories to inspire future generations and foster a more inclusive world.

For more information, visit powwowpitch.org.

About Women in Business New Brunswick

Women in Business New Brunswick (WBNB) supports women entrepreneurs across the province with training, resources, and programming tailored to meet their unique needs. Through inclusive and community-driven initiatives, WBNB is committed to helping women — particularly those from underrepresented groups — start, grow, and lead successful businesses.

For more information, visit wbnb-fanb.ca/en. 

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This collaboration will support Indigenous entrepreneurs from across New Brunswick as they gather to pitch their businesses during the Sitansisk Powwow. Participants will have the opportunity to present their business ideas, connect with mentors, and compete for $9,500 in cash prizes.

JEDI will contribute to the experience through mentorship, judging, and support for entrepreneurs throughout the event. As an Indigenous organization focused on advancing economic participation in New Brunswick, JEDI continues to play a key role in supporting Indigenous business development across the province.

“At JEDI, we are committed to supporting Indigenous entrepreneurs as they build and grow their businesses,” said Stanley Barnaby, CEO of JEDI. “Opportunities like Pow Wow Pitch create space for entrepreneurs to share their ideas, connect with others, and take meaningful steps forward. When entrepreneurs are supported in this way, it creates lasting ripple effects throughout their families and communities.”

“We’re grateful to continue working alongside JEDI,” said Naomi Sarazin, Executive Director of Pow Wow Pitch. “This fourth year of partnership reflects a shared commitment to supporting Indigenous entrepreneurs in New Brunswick, ensuring opportunities are not just available, but accessible, meaningful, and rooted in community.”

Indigenous entrepreneurs participating in Sitansisk Pow Wow Pitch will also gain access to Pow Wow Pitch programming, including mentorship, resources, and opportunities to grow their businesses beyond the event.
Visit powwowpitch.org/sitansisk to learn more and pre-register to pitch.

About Pow Wow Pitch 

Pow Wow Pitch is an entrepreneurship program for emerging Indigenous entrepreneurs, which provides a safe, supportive, collaborative, empowering and culturally supportive environment that addresses the unique challenges of Indigenous entrepreneurs and aspiring Indigenous entrepreneurs. Pow Wow Pitch enhances, develops and accelerates the growth for current and aspiring Indigenous entrepreneurs in a sustainable way through programs and resources. Community leadership through volunteerism is promoted as a reflection of respect and reciprocity as the foundation of the Pow Wow Pitch.

For more information, visit powwowpitch.org.

About JEDI

The Joint Economic Development Initiative (JEDI) is an Indigenous organization dedicated to supporting Indigenous participation in New Brunswick’s economy.  JEDI began in 1995 as a tripartite partnership between Indigenous communities in New Brunswick, the Government of Canada, and the Government of New Brunswick. In 2009, JEDI was incorporated as an independent, non-profit organization and over the years JEDI has grown into an Indigenous organization focused on working closely with its partners from Indigenous communities, organizations, government, and the private sector to foster Indigenous economic development in New Brunswick.

For more information, visit jedinb.ca.

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Pow Wow Pitch, a non-profit organization dedicated to supporting Indigenous entrepreneurs, co-presented by Mastercard and RBC, proudly announces its partnership to host an Indigenous Business Pitch Competition at the Sitansisk Powwow, taking place in St. Mary’s First Nation, New Brunswick on June 19 & 20, 2026.

Sitansisk Powwow is a vibrant gathering that celebrates culture, community, and connection. This annual event brings together dancers, drummers, vendors, and visitors to honour traditions and showcase the strength and creativity of Indigenous communities in the region.

St. Mary’s First Nation will host Pow Wow Pitch as part of this year’s powwow, creating space to spotlight Indigenous vendors, entrepreneurs, artists, creators, and innovators. New Brunswick-based Indigenous entrepreneurs will have the opportunity to pitch their businesses for a chance to win $9,500 in cash prizes and gain valuable exposure.

The Sitansisk Pow Wow Pitch is presented locally by the Joint Economic Development Initiative (JEDI)  in partnership with Women in Business New Brunswick (WBNB). Their collaboration supports on-site mentoring, judging, and ongoing support for participants.

How It Works

To enter, New Brunswick-based Indigenous entrepreneurs can pre-register for limited spots here: powwowpitch.org/sitansisk, with a limited number of spots reserved for those who arrive on-site and want to pitch. Entrepreneurs will have 1 minute to present their ideas or businesses for a chance to win.

The top 10 pitchers will be paired with mentors to refine their final pitch before presenting to the judges. Prizes at Sitansisk include $5,000 for 1st place, $2,500 for 2nd place, $1,000 for 3rd place, $500 for the Youth prize, and $500 for the Fan Favourite. The 1st place winner will also receive a Golden Ticket to the 2026 Grand Finale for a chance to win the $25,000 Grand Prize.

“We’re proud to welcome Pow Wow Pitch to Sitansisk 26th Powwow and create space for Indigenous entrepreneurs to share their ideas and grow their businesses,” said Nicole Carty, Powwow Committee Coordinator for Sitansisk. “This opportunity brings together community, culture, and entrepreneurship in a meaningful way, and we’re excited to see participants share their stories.”

“We’re so honoured to be part of Sitansisk Powwow and celebrate the incredible Indigenous entrepreneurs in New Brunswick,” said Naomi Sarazin, Executive Director of Pow Wow Pitch. “These moments are about fun, connection, and possibility, they create space for entrepreneurs to be seen, supported, and celebrated. We’re excited to connect with participants and continue growing this vibrant entrepreneurial community together.”

Join us at Sitansisk Powwow and pitch your business for a chance to win cash prizes. This is your opportunity to share your story, connect with community, and take the next step in your business journey.

All Indigenous entrepreneurs who pitch will be welcomed into the Pow Wow Pitch community and gain access to a free Indigenous Startup Program, opportunities to be considered for the annual Pow Wow Pitch Box, and a free .CA domain courtesy of CIRA.

Visit powwowpitch.org/sitansisk to learn more and pre-register to pitch.

*This opportunity is open to Indigenous entrepreneurs in New Brunswick.

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The partnership brought together Pow Wow Pitch’s community of Indigenous entrepreneurs and Invest Ottawa’s local expertise and resources to create a powerful platform for growth and recognition. The event blended mentorship, networking, and celebration, giving entrepreneurs the space to share stories, gain insights, and watch as Indigenous excellence was honoured on a national stage through the Indigenous Entrepreneur Awards.

Held in Ottawa, the event opened with a mentorship session featuring esteemed business leaders and community champions, including Sonya Shorey, President and CEO of Invest Ottawa; Cynthia Desjardins, Sr. Relationship Manager of Indigenous Markets and Not-for-Profit at RBC; Erin McLean, Branch Manager at RBC; Meagan Thompson, Director of Corporate Proposals at Altis Recruitment; and Katya Valiquette, Founder of KV Marketing. The mentors provided personalized guidance, expert insights, and encouragement, helping participants strengthen their confidence and business strategies.

These mentorship conversations were followed by the live watch party of the 2025 Indigenous Entrepreneur Awards, where participants gathered to celebrate the accomplishments of Indigenous business leaders from across Turtle Island.

The Indigenous Entrepreneur Awards, hosted annually by Pow Wow Pitch, celebrate Indigenous entrepreneurs who demonstrate exceptional innovation, leadership, and positive influence within their communities. By working alongside Invest Ottawa, this year’s event amplified the voices of Indigenous business owners in the region and strengthened the local support network available to them.

In the spirit of celebration, Pow Wow Pitch also hosted multiple giveaways throughout the evening of their Pow Wow Pitch Box and gifted entrepreneurs laptops and phones courtesy of Mastercard.

This collaboration between Pow Wow Pitch and Invest Ottawa reflects the growing movement to create space for Indigenous entrepreneurship. Together, they demonstrated that fostering inclusion in the entrepreneurial ecosystem requires more than recognition, it requires meaningful collaboration and continued investment in community.

“Our collaboration with Invest Ottawa made this event a true celebration of community,” said Naomi Sarazin, Executive Director of Pow Wow Pitch. “It was incredible to see Indigenous entrepreneurs come together to share stories, receive mentorship, and celebrate the achievements of Indigenous business leaders from across Turtle Island. The evening showed what’s possible when we lift each other up, when mentorship, celebration, and cultural pride come together in one space. We were honoured to share that space with supporters like Invest Ottawa, whose generosity and partnership made the night so meaningful.”

“It was an absolute honour to celebrate the achievements and leadership of Indigenous entrepreneurs alongside Pow Wow Pitch,” said Sonya Shorey, President and CEO of Invest Ottawa. “These entrepreneurs are not simply building businesses. They are strengthening community, fostering belonging, and creating the kind of lasting change that lifts all of us. Every conversation was filled with courage, creativity, and purpose. After more than six years of collaborating with Pow Wow Pitch, we remain deeply grateful for the opportunity to learn from, support, and honour these remarkable leaders. They are shaping a more inclusive, vibrant future for our entire region, and we are committed to celebrating and supporting Indigenous entrepreneurship in meaningful and enduring ways.”

About Pow Wow Pitch

Pow Wow Pitch is a not-for-profit organization dedicated to supporting and funding early-stage Indigenous entrepreneurs across Turtle Island, with the co-presenting support of Mastercard and RBC. Our vision is to create a world where Indigenous entrepreneurs thrive, feeling supported, safe, and encouraged to develop their ideas and build businesses that create a positive cycle of growth. With a mission to provide resources and mentorship, we empower Indigenous entrepreneurs while amplifying their stories to inspire future generations and foster a more inclusive world.

For more information, visit powwowpitch.org.

About Invest Ottawa

Invest Ottawa is the lead economic development agency for knowledge-based industries in Canada’s Capital Region, facilitating economic growth and job creation in Ottawa. Guided by a vision to help realize Ottawa’s full potential as a globally recognized, innovative, inclusive, and future-ready city, Invest Ottawa delivers venture development, global expansion and talent programs and services that catalyze the growth and success of entrepreneurs and firms. These include small business training, mentorship, acceleration for technology firms, foreign business and investment attraction, local business retention and expansion in targeted sectors, commercialization and marketing Ottawa’s diversified economy and high quality of life. Invest Ottawa also manages Bayview Yards, Ottawa’s innovation hub and one-stop business acceleration shop; and, founder and operator of Area X.O, the R&D complex for next-gen smart mobility, autonomy, and connectivity technologies. Since 2017, Invest Ottawa has supported and delivered $3.7 billion in GDP impact, 29,343 jobs, and $622 million in government revenues.

For more information, visit investottawa.ca.

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On Saturday, August 30, 2025, Pow Wow Pitch, an Indigenous-led non-profit organization that empowers and supports Indigenous entrepreneurs with access to capital, mentorship, training and support, co-presented by RBC and Mastercard, and with local presenting partners Joint Economic Development Initiative (JEDI) and Women in Business New Brunswick (WBNB), announced Douglas Paul, Founder of Road Dawgz BBQ Snack Shack, from the Kingsclear First Nation as the 2025 Elispogtog Pow Wow Pitch Winner. The First Nation-owned business has won $5,000 for their business and will advance to the 2025 Pow Wow Pitch Grand Finale where they will get the chance to win the grand prize of $25,000.

This past Saturday, 16 Indigenous entrepreneurs pitched their businesses live at the Elsipogtog Powwow in Elsipogtog First Nation, New Brunswick, for their chance to win cash prizes to advance their businesses.

Hosts, Naomi Sarazin, Executive Director of Pow Wow Pitch and Laura Englehart, Economic Development Manager of JEDI, co-emceed the action-packed program, where Indigenous entrepreneurs had the opportunity to pitch their business ideas and businesses in one-minute for their chance to win prizes and support to make their dreams a reality.  

Following a first-round open pitch on the morning of Saturday, August 30, judges Holly Brown Bear, Entrepreneur Development Officer at JEDI; Nowlen Augustine, President & Founder at Matnaggewinu Development Corporation; Alishia Hansen-Collette, Project Coordinator at Indigenous Tourism Association of New Brunswick; and Andre Luiz Depes Zanoti, Manager of Partnerships & Startup Developer at Venn Innovation Inc., first shortlisted the ‘Top 10’ entrepreneurs to advance to round two. 

To commemorate the 10th anniversary of Pow Wow Pitch, all participants who pitched at Elsipogtog Powwow this year were automatically entered into a special 10-Year Anniversary Raffle for a chance to win one of 10 laptops and 10 phones. The raffle winners were announced during the Top 10 Finalist reveal and celebrated in partnership with the Elsipogtog Powwow community. All laptops and phones were generously donated by Mastercard in support of Indigenous entrepreneurs.

Those who received a free laptop were: Shelly Perley of Jumis Wellness, Riley Gaffney of Wabanaki Software Solutions, Leandre Augustine of Boogz Pizza, Catherine Baxter of Chic Image Consulting, Sofia Simon Baptista of Sugar Design Co., Mallory Sock of MAL (Mi’kmaq Artistic Lady).

Those who received a free phone were: Christian Polchies of People of Eastern Sky Consulting, Nicole Augustine of Piloiangitasi Consultation Services, Lorraine Clair of White Bear Warrior Inc., Paula Koutsomichos of The 20 Fresh Fine Foods, James Augustine of Eagles Spirit Crafts, Edward Martin of 2 Chief Catering, Amber Solomon of Mawiye Catering.

Those who received a free laptop and phone were: Douglas Paul of Real Dawgz BBQ Snack Shack, and Aspen Bear & Steven Turner of Wolastoq Adventures.

The Top 10 were paired up with mentors from Joint Economic Development Initiative, Women in Business New Brunswick, Indigenous Tourism Association of New Brunswick, Matnaggewinu Development Corporation, Venn Innovation Inc., CBDC Northumberland Inc., and Opportunities New Brunswick to help them polish their presentations before they pitched one last time to judges: Nisa Kennedy, Acting Chief Executive Officer at JEDI; Laura Englehart, Economic Development Manager at JEDI; Nacole Charlie, Development Officer of Indigenous Women Entrepreneurs at Women in Business New Brunswick; Naomi Leet, Banking Advisor at RBC, and Jean-Francois Mallet, Business Development Executive at Opportunities New Brunswick.

The 1st Place $5,000 Prize Winner was Douglas Paul from Kingsclear First Nation, Founder of Road Dawgz BBQ Snack Shack, a Maliseet Nation-owned barbecue business serving authentic southern-style smoked meats and comfort foods in Fredericton, New Brunswick. Douglas is passionate about community and creating a safe environment to take in individuals experiencing hardship and giving them a second chance through mentorship and training programs with Road Dawgs BBQ. Douglas pitched to win funds to secure a food truck to be able to take his business across the maritimes, spreading the connection of community through good food.

“I’m proud of building something out of nothing. I went from living on the streets to graduating from culinary school, where I later learned the art of BBQ from a fourth-generation pitmaster. Today, I take pride in seeing the joy on people’s faces when they taste my food and in building this business with my wife—it’s a legacy for our grandchildren.” shared Douglas Paul. “My advice to other Indigenous entrepreneurs is to trust the process and have faith, because that belief will carry you through the challenges.” 

The 2nd Place $2,500 Prize Winner was Paula Simon Koutsomichos from Elsipogtog First Nation, Founder of The 20 Fresh Fine Foods, a First Nation-owned catering and pop-up food vendor specializing in Indigenous and Greek cuisines. Paula and her husband, Chef Demitrios Koutsomichos, combined their passions for healthy and tasty foods to provide farm to table options to Elsipogtog and surrounding communities. Paula shared in her pitch that she would use the funds to continue their mission of providing healthy meals by expanding their reach and menu.

“Our biggest accomplishment has been growing from serving just one meal a week to now serving 200 meals at events,” shared Paula Simon Koutsomichos. “For Indigenous entrepreneurs, my advice is to be consistent and keep showing up. If you have a vision, follow it, because even though it will evolve over time, staying true to that path will carry you forward.”

The 3rd Place $1,000 Prize Winner was Sofia Simon-Baptista from Elsipogtog First Nation, Founder of Sugar Design Co., a Maliseet Nation–owned business specializing in custom event planning and decorations, rentals, and hand-designed baked treats. Sugar Design Co.’s mission is to be a leading Indigenous event company for the maritimes known for their stylish and accessible celebrations for all communities. Sophia shared in her pitch that securing funds would help them expand rental inventory, secure storage and a dedicated workspace, and upgrade their equipment to meet demands.

“We are most proud of the impact we’ve been able to make in our community over the past few years, and it motivates us to keep growing,” shared Sofia Simon-Baptista. “To any Indigenous entrepreneurs just starting out, my advice is to just go for it! Reach for your goals with confidence, and you’ll do great.”

The Youth $500 Prize and Fan Favourite $500 Prize Winner was Mallory Sock from Elsipogotog First Nation, Founder of MAL (Mi’kmaq Artistic Lady), a sewing based business specializing in modern and traditional handmade designs from quilts and tote bags, to ribbon skirts. Mallory is a talented youth entrepreneur that started the company with the help and guidance from her mother and grandmother, whom she is grateful to learn her knowledge and traditions from. Mallory shared in her pitch that she will use the funds to purchase an industrial sewing machine and serger to increase her product quality. 

“I am most proud of having the courage to start this business, especially as a young Indigenous woman,” shared Mallory Sock. “Not a lot of youth have the courage to take that leap, and I hope my journey inspires them to believe in themselves. My advice is simple: don’t doubt yourself, and just keep going, because with enough passion, determination, and imagination, anything is possible.”

“Congratulations to the winners of the Elispogtog Pow Wow Pitch.” said Naomi Sarazin, Executive Director of Pow Wow Pitch. “Your passion shows how entrepreneurship can carry culture, identity, and community forward. Miigwech to the Elsipogtog Powwow Committee for hosting us, and a heartfelt thank you to all 16 pitchers whose courage and vision made this day unforgettable.”

All those who pitched will be welcomed into the Pow Wow Pitch community and gain access to a free Indigenous Startup Program, have the opportunity to have their products and services be considered to be featured in the annual Pow Wow Pitch Box, and will receive a free .CA domain courtesy of CIRA.

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Building on the success of their collaborations to build opportunities and support to Indigenous New Brunswick residents, Pow Wow Pitch, JEDI and WBNB are joining forces once again to spotlight a new First Nations community in New Brunswick. The impact of this partnership continues to celebrate and empower Indigenous entrepreneurs with the tools they need to succeed all throughout the province.

At this year’s Elsipogtog Powwow held in Elsipogtog First Nation, JEDI is proud to collaborate with Pow Wow Pitch by providing prizes and helping to connect Indigenous entrepreneurs with essential resources, including capital and mentorship. JEDI is a leading Indigenous organization dedicated to fostering Indigenous economic development in New Brunswick. Their team members will serve as judges and mentors at the Elsipogtog Pow Wow Pitch, further demonstrating their commitment to supporting Indigenous entrepreneurship.

“We are proud to be continuing our partnership with Pow Wow Pitch for a third year to uplift and celebrate Indigenous entrepreneurship across New Brunswick,” expressed Stanley Barnaby, CEO of JEDI. “At JEDI, we recognize the vital role Indigenous businesses play in driving economic growth while staying rooted in culture and community. It’s an honour to support and recognize these entrepreneurs as they lead the way forward.”

Echoing this impact, Women in Business New Brunswick will also be  joining forces to provide prizes, mentorship, and judges to local entrepreneurs. WBNB is a non-profit organization that empowers women entrepreneurs across the province by fostering confidence, leadership, and economic independence. Through culturally inclusive support and community-building, they help women overcome barriers, grow sustainable businesses, and become catalysts for change in their communities.

“Women in Business New Brunswick is proud to continue supporting Indigenous entrepreneurs through partnerships like this one,” said Nacole Charlie, Indigenous Women Entrepreneurs Development Officer at Women in Business New Brunswick. Initiatives such as Pow Wow Pitch offer meaningful platforms to amplify Indigenous voices, celebrate innovation, and foster culturally grounded economic development.”

Echoing this sentiment, Naomi Sarazin, Executive Director of Pow Wow Pitch, shared, “We absolutely love when partners like the Joint Economic Development Initiative and Women in Business New Brunswick come together to amplify our collective impact. By working in partnership, we’re creating space for Indigenous entrepreneurs to be seen, supported, and celebrated. We’re excited to deepen these relationships and continue strengthening the entrepreneurial spirit across New Brunswick.”

By working alongside Pow Wow Pitch, JEDI and WBNB are contributing to a growing movement that empowers and supports Indigenous entrepreneurship.

About Pow Wow Pitch

Pow Wow Pitch is a not-for-profit organization dedicated to supporting and funding early-stage Indigenous entrepreneurs across Turtle Island, with the co-presenting support of Mastercard and RBC. Our vision is to create a world where Indigenous entrepreneurs thrive, feeling supported, safe, and encouraged to develop their ideas and build businesses that create a positive cycle of growth. With a mission to provide resources and mentorship, we empower Indigenous entrepreneurs while amplifying their stories to inspire future generations and foster a more inclusive world.

For more information, visit powwowpitch.org.

About Joint Economic Development Initiative

The Joint Economic Development Initiative (JEDI) is an Indigenous organization dedicated to supporting Indigenous participation in New Brunswick’s economy.  JEDI began in 1995 as a tripartite partnership between Indigenous communities in New Brunswick, the Government of Canada, and the Government of New Brunswick. In 2009, JEDI was incorporated as an independent, non-profit organization and over the years JEDI has grown into an Indigenous organization focused on working closely with its partners from Indigenous communities, organizations, government, and the private sector to foster Indigenous economic development in New Brunswick.

For more information, visit jedinb.ca

About Women in Business New Brunswick

Women in Business New Brunswick (WBNB) supports women entrepreneurs across the province with training, resources, and programming tailored to meet their unique needs. Through inclusive and community-driven initiatives, WBNB is committed to helping women — particularly those from underrepresented groups — start, grow, and lead successful businesses.

For more information, visit wbnb-fanb.ca/en. 

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Pow Wow Pitch, a non-profit organization dedicated to supporting and empowering Indigenous entrepreneurs, co-presented by Mastercard and RBC, proudly announces its partnership with Elsipogtog Powwow, taking place in Mi’kmaq territory, Elsipogtog First Nation, New Brunswick on August 30, 2025.

The 39th Annual Elsipogtog Powwow is taking place August 29-31, 2025 along the beautiful Richibucto River. The traditional powwow is a local highlight of Mi’kmaq culture and celebration.

Elsipogtog First Nation is hosting Pow Wow Pitch for the first time ever to celebrate and shine a spotlight on Indigenous vendors, entrepreneurs, artists, entertainers, creators, and innovators. New Brunswick-based Indigenous entrepreneurs will have the opportunity to pitch to win $10,000 in cash prizes to take their ideas and businesses to the next level.

The Elsipogtog Pow Wow Pitch is co-presented locally with the Joint Economic Development Initiative (JEDI) and Women In Business New Brunswick (WBNB), their partnership enables $10,000 in cash prizes and on-site mentoring, judging, and ongoing support for participants.

How It Works

To enter, New Brunswick-based Indigenous entrepreneurs can pre-register for limited spots here: powwowpitch.org/elsipogtog, with a few spots reserved on the lottery for those who just turn up and want to showcase their business. To pitch, entrepreneurs will have 1-minute to present their ideas or businesses for a chance to win! 

The top 10 pitchers will be paired with mentors to refine their final pitch before presenting to the judges and will also advance to the 2026 Turtle Island Semi-Finals. Prizes at Elsipogtog include $5,000 for 1st place, $2,500 for 2nd place, $1,000 for 3rd place, $500 for the Youth prize, and $500 for the Fan Favourite. The 1st place winner will also receive a Golden Ticket to the 2025 Turtle Island Grand Finale for a chance to win the $25,000 Grand Prize.

“We’re proud to team up with Pow Wow Pitch to bring this opportunity to Indigenous entrepreneurs in Mi’kmaq territory,” said Ann Purcell of the Elsipogtog Powwow Committee. “This partnership celebrates the innovation and determination of our people, creating space to share our stories, grow our businesses, and uplift our communities across New Brunswick and beyond.”

“We’re honoured to return to New Brunswick and to be welcomed for the first time by Elsipogtog First Nation,” said Naomi Sarazin, Executive Director of Pow Wow Pitch. “Our team is excited to celebrate the incredible entrepreneurial spirit in Mi’kmaq territory and to grow alongside communities like Elsipogtog. We’re grateful to the powwow committee and our local partners, JEDI and WBNB, for championing Indigenous innovation and vision.”

Join us at the Elsipogtog Powwow and pitch your business to win cash prizes of up to $5,000! This is your opportunity to showcase your talent, share your story, and inspire our community. Register now and be a part of the celebration!

All Indigenous entrepreneurs that pitch will be welcomed into the Pow Wow Pitch community and gain access to a free Indigenous Startup Program, have the opportunity to have their products and services be considered to be featured in the annual Pow Wow Pitch Box, and will receive a free .CA domain courtesy of CIRA.

Visit powwowpitch.org/elsipogtog to learn more and pre-register to pitch.

*This opportunity is exclusive for residents of New Brunswick.

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The Tobique Pow Wow Pitch, organized by Pow Wow Pitch in partnership with JEDI (Joint Economic Development Initiative), aims to empower Indigenous entrepreneurs in New Brunswick by providing them with essential resources, mentorship, and opportunities for business growth. Wabanaki Maple’s sponsorship reflects its dedication to fostering a thriving entrepreneurial ecosystem within Indigenous communities.

This year, Jolene Johnson, Founder and CEO of Wabanaki Maple, will be on-site at the Tobique Pow Wow Pitch as both a Judge and presenter of the Fan Favorite Prize. Her presence highlights Wabanaki Maple’s dedication to supporting Indigenous entrepreneurship.

Jolene Johnson expressed her excitement about this partnership, stating, “As a former Pow Wow Pitch finalist and judge, and a client of JEDI, I am immensely proud to come full circle and support the next generation of Indigenous entrepreneurs. Wabanaki Maple’s journey is deeply rooted in our cultural heritage, and we are honoured to contribute to the success of fellow Indigenous businesses.”

Naomi Sarazin, Executive Director of Pow Wow Pitch, emphasized the significance of Wabanaki Maple’s support, saying, “We are deeply honoured to have the leadership and support of Wabanaki Maple. Their commitment to Indigenous entrepreneurship embodies the spirit of reciprocity and community upliftment that is at the heart of Pow Wow Pitch.”

Wabanaki Maple’s mission extends beyond business success to environmental stewardship and community empowerment. The company partners with non-profit organizations such as OneTreePlanted, Community Forests International, and Nashwaak Watershed Association to promote sustainability and protect natural resources.

For more information about Wabanaki Maple and its commitment to Indigenous entrepreneurship and environmental stewardship, visit wabanakimaple.com.

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Building on the success of their inaugural collaboration at the Nataoganeg Powwow last year, Pow Wow Pitch and JEDI have continued to strengthen their alliance, collaborating on impactful initiatives such as the Taste of the Atlantic Festival in 2023 and the New Brunswick Indigenous Tourism Summit earlier this year. This collaboration underscores a shared vision to uplift Indigenous entrepreneurs and connect them with opportunities for growth and success.

“We are always so happy to collaborate with Pow Wow Pitch to create opportunities that support and highlight the immense talent we have here in New Brunswick,” expressed Stanley Barnaby, CEO of JEDI. “JEDI recognizes the immense potential of Indigenous businesses to drive economic growth while honoring our heritage. We are thrilled to extend our support to provide Indigenous entrepreneurs with prizes and recognition that celebrates their achievements with our entire community.”

Echoing this sentiment, Naomi Sarazin, Executive Director of Pow Wow Pitch, remarked, “We are thrilled to grow our impact with the Joint Economic Development Initiative. We are eagerly anticipating our presence in New Brunswick and cannot wait to engage with all Indigenous entrepreneurs. It’s an opportunity for us to extend a warm welcome to them into the Pow Wow Pitch community and forge meaningful connections that foster growth and success.”

In 2024, JEDI will sponsor Pow Wow Pitch at the Tobique Powwow on July 27th, providing prizes and connecting Indigenous entrepreneurs with crucial resources such as financing and mentorship. Additionally, JEDI will serve as a Round 1 Judge at the event and offer mentorship to the Top 10 pitchers, further demonstrating their commitment to supporting Indigenous entrepreneurship.

By investing in Pow Wow Pitch, JEDI aims to contribute to the creation of new opportunities for fellow Indigenous entrepreneurs and to scale their impact. This partnership exemplifies how Indigenous-led entities can support Indigenous entrepreneurship and work towards economic reconciliation in Canada.

As Pow Wow Pitch and JEDI continue to collaborate and grow together, they remain dedicated to empowering Indigenous entrepreneurs in New Brunswick and beyond, driving positive change and economic prosperity within Indigenous communities.

About Pow Wow Pitch 

Pow Wow Pitch is an entrepreneurship program for emerging Indigenous entrepreneurs, which provides a safe, supportive, collaborative, empowering and culturally supportive environment that addresses the unique challenges of Indigenous entrepreneurs and aspiring Indigenous entrepreneurs. Pow Wow Pitch enhances, develops and accelerates the growth for current and aspiring Indigenous entrepreneurs in a sustainable way through programs and resources. Community leadership through volunteerism is promoted as a reflection of respect and reciprocity as the foundation of the Pow Wow Pitch.

For more information, visit powwowpitch.org.

About JEDI

The Joint Economic Development Initiative (JEDI) is an Indigenous organization dedicated to supporting Indigenous participation in New Brunswick’s economy.  JEDI began in 1995 as a tripartite partnership between Indigenous communities in New Brunswick, the Government of Canada, and the Government of New Brunswick. In 2009, JEDI was incorporated as an independent, non-profit organization and over the years JEDI has grown into an Indigenous organization focused on working closely with its partners from Indigenous communities, organizations, government, and the private sector to foster Indigenous economic development in New Brunswick.

For more information, visit jedinb.ca.

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Pow Wow Pitch, an Indigenous-led non-profit organization that empowers and supports Indigenous entrepreneurs with access to capital, mentorship, training and support, presented in partnership with RBC, Shopify, and Mastercard Canada, announced its new partnership with Tobique Powwow, and local partners Joint Economic Development Initiative (JEDI) and Wabanki Maple, to put the spotlight on Indigenous entrepreneurs in Tobique First Nation, New Brunswick, on July 27, 2024.

The 20th Annual Tobique Powwow is taking place July 27-28, 2024 in the traditional Neqotuk Territory in Tobique First Nation, to celebrate and honour the community’s vibrant Indigenous culture through dancing and singing.

Tobique First Nation is hosting Pow Wow Pitch for the first time ever to celebrate and give prominence to Indigenous vendors, entrepreneurs, artists, entertainers, creators, and innovators of New Brunswick. Vendors and attendees will have the opportunity to pitch to win $10,000 in cash prizes to take their ideas and businesses to the next level.

The Tobique Pow Wow Pitch is co-presented locally with the Joint Economic Development Initiative and Wabanaki Maple, their partnership enables $10,000 in cash prizes and on-site mentoring, judging, and ongoing support for participants.

How It Works 

To enter, vendors, attendees and entrepreneurs can pre-register for limited audition spots here: powwowpitch.org/tobique, with a few spots reserved on the lottery for those who just turn up and want to pitch. To audition, entrepreneurs will have 1-minute to Pitch their ideas or businesses for a chance to win! 

The top 10 pitchers will be paired with mentors before pitching to the judges and the Tobique community. Prizes include $5,000 for 1st Place, $2,500 for 2nd Place, $1,000 for 3rd Place, $500 for the Youth Prize, and $500 for the Fan Favourite. In addition, the 1st Place Winner will also get a Golden Ticket to the Turtle Island Finale to pitch for the Grand Prize of $25,000. 

“We’re thrilled to partner with Pow Wow Pitch and hold the first Tobique Pow Wow Pitch Competition, aimed at enhancing economic opportunities for Indigenous entrepreneurs in New Brunswick,” said Julien Moulton, Band Councilor, Committee Lead for the Tobique Powwow. “This Indigenous Business Pitch competition offers New Brunswick’s Indigenous entrepreneurs the chance to secure cash prizes for their start-up or existing ventures, as well as the opportunity to participate in the Turtle Island Pow Wow Pitch Competition for national exposure. These strategic partnerships, focused on bolstering Indigenous representation within New Brunswick’s economy, pave the path towards genuine economic reconciliation.”

“We are honoured to bring Pow Wow Pitch back to New Brunswick,” said Naomi Sarazin, Executive Director of Pow Wow Pitch. “We are so proud to continue growing our impact with First Nation communities in support of celebrating incredibly talented Indigenous entrepreneurs of New Brunswick. This is the first time we have been welcomed into Tobique First Nation, and we are so excited to meet the community members and to hear their business ideas! We are truly grateful to be welcomed by the powwow organizers and our local presenting partners, JEDI and Wabanaki Maple. Together, we’re championing Indigenous innovation and resilience.”

All Indigenous entrepreneurs that pitch will also be automatically entered into the Turtle Island (North American) Pow Wow Pitch competition and will be welcomed into the Pow Wow Pitch community. All pitchers will get access to a free Indigenous Startup Program, have the opportunity to have their products and services be considered to be featured in the annual Pow Wow Pitch Box and on Powwowmarket.ca, will receive a free .CA domain courtesy of CIRA, and a 60-day free Shopify Trial.

Visit powwowpitch.org/tobique to learn more and to pre-register to pitch.

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