On September 11th, Pow Wow Pitch, an Indigenous-led non-profit organization that hosts a Turtle Island wide Indigenous Business Pitch Competition for Indigenous entrepreneurs, presented in partnership with RBC and Mastercard, announced Shauna White Bear, MHA First Nation Founder of White Bear Moccasins LLC, a business based in Bozeman, MT, USA, as the 2025 Pow Wow Pitch Fashion Semi-Final Winner. Shauna has won $1,000 and is advancing to the Grand Finale for a chance to win $25,000 to grow their business.

More than 130 Indigenous entrepreneurs from across Turtle Island (Canada and the United States) were selected as Semi-Finalists in this year’s Pow Wow Pitch. Each received training and mentorship to prepare for their semi-final pitch to the Judges, competing for the chance to advance to the Pow Wow Pitch Grand Finale. Eleven Fashion Semi-Finalists had the opportunity to pitch their organizations and community initiatives in one-minute for their chance to win an industry prize and a spot in the finals.

Judges included Trisha Hayter, Director of Portfolio Management & Data, RBC Origins, at RBC; Duong Vu, Senior Data Scientist at Mastercard; Corinne Kepper, Vice President of Corporate Giving at Aritzia; and Trisha Pitura, Co-Founder & Co-Owner, at MINI TIPI.

“I’d like to thank my family, my friends, and most importantly the White Bear Moccasins Pack — Mae, Summer, Valor, and Angelina. We did it. We won!” said Shauna White Bear, founder of White Bear Moccasins LLC.

Shauna White Bear, founder of White Bear Moccasins LLC, is a self-taught moccasin maker, leatherworker, and creative force with a passion for craftsmanship, culture, and healing. Based on years of hands-on learning in a traditional cobbler shop, Shauna’s journey began from a place of heartbreak and transformation, leading her to embrace moccasin making as both an art form and a path to personal growth. Her work blends traditional techniques with unique and modern design elements, incorporating materials like wool, brass, and copper to create one-of-a-kind, durable moccasins that reflect her story and her customers’ individuality. Through her brand, Shauna shares her love for leatherwork and storytelling, hoping to inspire younger generations to take pride in their roots and use their creativity to build a life of authenticity and purpose.

In her pitch, Shauna shared plans to use the funding to expand the production and reach of White Bear Moccasins without compromising the handcrafted quality that defines her brand. A portion of the funds will go toward investing in a leather clicker press and custom moccasin pattern dyes to increase efficiency and consistency. She also plans to purchase a portable hand crank sewing machine and a small travel trailer to launch a mobile repair shop, bringing her services directly into Indigenous communities.

To support other makers, Shauna intends to buy bulk tray cloth wool to expand her retail offerings and source materials from fellow Indigenous artisans whenever possible. Her broader mission is to motivate youth to engage their hands and minds, stay rooted in authenticity, and take pride in their culture and creativity. Through White Bear Moccasins, Shauna is not only building a business, she is cultivating a movement of healing, empowerment, and Indigenous excellence.

“The lessons I’ve learned are to never second-guess yourself, to trust your intuition, and to always take a chance on every opportunity that comes your way,” shared Shauna. “If something feels outside of your comfort zone and makes you nervous, that is usually a sign it is worth doing.”

The judges appreciated her clear and compelling presentation and were impressed by the beautiful handmade quality of her work, which resonates deeply with her growing client base. They also commended her remarkable progress and leadership as she continues to expand her business and team.

“Congratulations to Shauna on advancing to the 2025 Pow Wow Pitch Grand Finale,” said Naomi Sarazin, Executive Director of Pow Wow Pitch. “Her journey and work with White Bear Moccasins embody the spirit of creativity and cultural pride. Shauna’s craftsmanship and vision not only uplift her community, but also inspire the next generation of Indigenous peoples to stay rooted in their culture and authenticity as they follow their own paths.”

Alongside selecting a winner, the judges also acknowledged the Runner Up for the Fashion industry category. Shayna Boudreau, Founder of Amakehs Designs, was praised by the judges for her passion, energy, and ambition to grow a business that uplifts her community while showcasing her unique products. They were impressed by her strong start and creative offerings and encouraged her to continue highlighting what makes her brand special as she scales.

“Pow Wow Pitch is an incredible showcase of Indigenous changemakers who are making a meaningful impact through their passion, creativity, and determination,” said Chinyere Eni, Head of RBC Origins. “We are so inspired by all the participants and semi-finalists – their ingenuity and perseverance to bring their innovative ideas to life is truly commendable. At RBC, we are committed to supporting their entrepreneurial journey and celebrating their successes.”

“The talent and determination showcased by this year’s Pow Wow Pitch entrepreneurs have been nothing short of inspiring,” said Jennifer M. Sloan, Senior Vice President, Government Affairs & Policy and Stakeholder Engagement at Mastercard, Canada. “Our team at Mastercard works closely with partners like Pow Wow Pitch to break down barriers and create new opportunities for growth and economic prosperity across Canada. Congratulations to all the pitchers for sharing their ideas and stories, and a special congratulations to Shauna White Bear for advancing to the next round.”

To watch Shauna’s winning pitch, click here. To watch the Fashion Semi-Final episode, click here.

Shauna will now advance to the Pow Wow Pitch Grand Finale to pitch for the Grand Prize of $25,000, which broadcasts online on October 22, 2025. Register to watch the 2025 Grand Finale at powwowpitch.org/register.

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Cora Kavyaktok, a proud Inuk entrepreneur originally from Cambridge Bay, Nunavut, is redefining what business wear can look like through her brand, Inuk Gold. Now based in Vermilion, Alberta, Cora is the founder and creative force behind this emerging clothing line that offers professional business attire featuring subtle Inuit designs created by Inuit artists. More than fashion, Inuk Gold is a platform for cultural celebration and community reinvestment. The brand purchases artwork upfront, shares each artist’s story, and gives five percent of net profits directly to the artist, with another five percent donated to a nonprofit of their choice in their home community. Inuk Gold blends elegance with purpose, making space for Inuit identity in boardrooms across the country.

The inspiration for Inuk Gold came from Cora’s own experience navigating the corporate world. She often found herself wishing for clothing that reflected her heritage while still aligning with professional expectations. That absence sparked an idea. “There was nothing I could wear to work that represented my Inuit identity,” Cora shares. What started as a personal gap quickly evolved into a business rooted in pride, purpose, and cultural authenticity. Inuk Gold is not just clothing, it is a movement designed to empower artists, elevate Indigenous presence in professional spaces, and spark important conversations about representation.

Although still in its early stages, Inuk Gold has a clear and compelling mission: bring Inuit artistry into business wear and use fashion as a vehicle for change. The designs feature artwork by Inuit creators, with a strong emphasis on storytelling and giving back. “Our hope is that by showcasing these artists, we help amplify their work far beyond our clothing,” says Cora. Each piece is intentionally crafted to reflect Inuit values while providing customers with a tangible connection to the communities and creators behind the designs. For Cora, it is about honouring culture and creating opportunities with every stitch.

Cora’s journey to launching Inuk Gold officially began when she attended a Pow Wow Pitch information session. She had been dreaming about the brand for over a year but had not yet taken the leap into business. Learning that she did not need an established venture to participate gave her the confidence to start. “I am so thankful for this opportunity,” she reflects. “It pushed me to stop dreaming and start doing.” Since then, Inuk Gold has moved from concept to reality driven by community values and a vision for change.

As a Pow Wow Pitch Semi-Finalist, Cora was paired with Jasmine Chan from Aritzia as a mentor. That experience, she says, was one of the most valuable parts of the process. “Having access to someone with industry knowledge was incredible. Jasmine met with me twice, took time to understand my goals, and offered compassionate, thoughtful guidance.” Beyond the practical advice, Cora says the mentorship left her feeling supported and inspired. “Jasmine really cared about helping Indigenous communities. I felt heard and respected throughout the process, and I recommend every semi-finalist take full advantage of the mentorship opportunity.”

For aspiring Indigenous entrepreneurs, Cora offers heartfelt advice: “Starting a business can feel scary, and it is. But just do the work.” She encourages others to believe in their ideas, trust their instincts, and remember the deeper meaning behind their efforts. “You are more capable than you realize. Your idea matters, and so do you. When you invest in yourself and your community, we all win.” She adds, “Take the leap. Let your heart guide you. You are carrying forward the strength of generations before you. Be your ancestors’ wildest dreams, and know that every step you take opens doors for those who will follow.”

Watch Cora as she pitches Inuk Gold in the Fashion category airing on September 11, 2025 at 6:00 PM ET. Click here to see all episodes: powwowpitch.org/episodes.

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On September 17th, Pow Wow Pitch, an Indigenous-led non-profit organization that hosts a Turtle Island wide Indigenous Business Pitch Competition for Indigenous entrepreneurs, presented in partnership with RBC, Shopify and Mastercard Canada, announced Alex Manitopyes, the Muskowekwan First Nation of SACRD THNDR, a business based in Calgary, Alberta as the 2024 Pow Wow Pitch Fashion Semi-Final Winner presented by Aritzia. Alex Manitopyes has won $1,000 and is advancing to the Grand Finale for a chance to win $25,000 to grow their business. 

More than 300 Indigenous entrepreneurs from across Turtle Island (Canada and the United States) applied to Pow Wow Pitch this year for their chance to win cash prizes and advance to the Pow Wow Pitch Grand Finale. From the 300 applicants, 100 were selected as Semi-Finalists and provided with training and mentorship to prepare for their semi-final pitch to the Judges.

Last night, ten Fashion Semi-Finalists had the opportunity to pitch their organizations and community initiatives in one-minute for their chance to win an industry prize and advance as a finalist.

Judges included Rachael Fouchier, Senior Director of Service Excellence at Aritzia; Katia Duchesneau, Première directrice relationnelle, Services financiers commerciaux, Marché autochtone – Québec at RBC; Brandon Davenport, Head of Equitable Commerce at Shopify; Teodoral Niculae, Director of Senior Legal Counsel at Mastercard Canada; and Trisha Pitura, Co-Owner and Co-Founder at MINI TIPI.

Pow Wow Pitch has announced the winners of the 2024 Aritzia Indigenous Fashion Grants, in partnership with Aritzia, the Everyday Luxury retailer. Aritzia launched the Aritzia Indigenous Fashion Grants in 2022 as part of its commitment to participate in acts of reconciliation and to empower the next generation of Indigenous entrepreneurs developing apparel, accessories, designer brands and businesses. To read the announcement of the 2024 Aritzia Indigenous Fashion Grants, click here.

The following Fashion Semi-Finalists were selected and honoured with an Aritzia Indigenous Fashion Grant of $2,500:

• Shayna Boudreau, the Bilijk First Nation Founder of Amakehs Designs based in Bilijk First Nation, New Brunswick.
• Presley MacMillan, the Fort McMurray First Nation Founder of 12:21 streetwear based in Spruce Grove, Alberta.

The following Fashion Semi-Finalists also were selected and honoured with a Runner Up Aritzia Indigenous Fashion Grant of $1,000:

• Benjamin Nelson, the Kiowa Founder of The Son of Picasso based in Albuquerque, New Mexico, USA.
• Conlin McDonald, the Muskeg Lake Cree Nation Founder of E3 Apparel Ltd. based in St. Albert, Alberta.

“I’ve learned that keeping calm and confident is key,” shared Alex Manitopyes, Founder and CEO of SACRD THNDR. “The entrepreneurial journey has its ups and downs, but each obstacle is a chance to learn something new. My advice to Indigenous entrepreneurs is to embrace your unique story. Our backgrounds are our superpowers—don’t hesitate to let your culture shine through in your work. People love authentic stories!”

SACRD THNDR is an Indigenous owned and designed brand that celebrates the intersection of culture and high fashion. Founded by Alex Manitopyes, a non-binary/trans masc fashion designer, SACRD THNDR embraces the rich art of Indigenous culture. Alex draws inspiration from their cultural roots, infusing each accessory with meaning and trends. SACRD THNDR’s approach to fashion is a celebration of identity, traditions, and artistry, making it a unique and pioneering force in the luxury fashion industry.

Alex Manitopyes pitched to win funds to expand their product line with new materials that are sustainable and ecologically conscious. Alex hopes to continue showcasing their culture in new and exciting ways.

“I can’t thank my family, friends, and mentors enough for all their support! Especially my fiancé, my personal cheerleader and my best supporter,” reflected Alex Manitopyes. “Winning this competition felt surreal—like, wow, I did it! I’m just so grateful to the Pow Wow Pitch team for believing in me and giving Indigenous entrepreneurs a platform to shine.”

The judges congratulate Alex Manitopyes for delivering an outstanding pitch presentation and demonstrating a strong potential to scale. They are excited to see Alex on their entrepreneurial journey and look forward to watching both Alex and SACRD THNDR grow. In addition to advancing to the Grand Finale, the judges selected Alex to receive an Aritzia Indigenous Fashion Grant of $2,500.

“Congratulations Alex, on being awarded an Aritzia Indigenous Fashion Grant and for being selected as the Semi-Final winner advancing to the 2024 Pow Wow Pitch Grand Finale,” said Naomi Sarazin, Executive Director of Pow Wow Pitch. “Alex’s vision for SACRD THNDR is a shining example of the power of embracing your story through your business. Their ability to blend culture and traditions with high fashion, while staying true to their identity, values, and authenticity is inspiring. We are excited to see how Alex will continue to break boundaries, share their story, and lead the way for future Indigenous entrepreneurs in the fashion industry. We look forward to spotlighting Alex and sharing more about SACRD THNDR with the Pow Wow Pitch community and growing our impact together.” 

Alongside selecting a winner, the judges also acknowledge the Runner Up for the Fashion industry category. Janelle Alladina , Founder of Indiginize Creation, was recognized for her bright enthusiasm and pitch energy and for her strong community impact to collaborate with fellow Indigenous artists. Janelle was also the recipient of a Runner Up Aritzia Indigenous Fashion Grant of $1,000 to continue growing her brand.

“Pow Wow Pitch is an incredible showcase of Indigenous trailblazers who are making a transformative impact on our communities with their resilience, ingenuity and unwavering commitment to success.” said Tracy Antoine, Senior Director of Indigenous Programs and Policies at RBC. “We’re so proud of all our participants and semi-finalists – their courage to participate leads to life achievements and their shared stories are truly inspirational. We are committed to supporting their growth and success in the future.” 

“Being involved in Pow Wow Pitch is not just an honour, it’s a privilege to witness the creativity and innovation of Indigenous entrepreneurs,” said Kyle Brennan Shàwinipinesì, Senior Lead for Indigenous Entrepreneurship at Shopify. “It’s a reminder of the resilience and strength of our communities and the power of entrepreneurship to create positive change. Shopify has played a proud role in supporting Pow Wow Pitch, so it is exciting to see how things have grown over the years. What an incredible opportunity for Indigenous entrepreneurs!”

“The innovative thinking and solutions brought forward by all the Indigenous entrepreneurs involved in this year’s Pow Wow Pitch have been truly inspiring,” said Sasha Krstic, President of Mastercard Canada. “At Mastercard, we’re committed to working with partners like Pow Wow Pitch to unlock access to resources and opportunities for entrepreneurs across the diverse communities we serve to power economies and empower people. Congratulations to all the pitchers and congratulations to Alex on advancing to the next round.”

To watch Alex’s winning pitch, click here. To watch the Fashion Semi-Final episode, click here.

Alex Manitopyes will now advance to the Pow Wow Pitch Grand Finale to pitch for the Grand Prize of $25,000, which broadcasts online on October 23rd. Register to watch the 2024 Grand Finale at powwowpitch.org/register.

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As part of Aritzia’s commitment to participating in acts of reconciliation, both within its organization and with Indigenous communities across Canada, the Everyday Luxury retailer has partnered with Pow Wow Pitch for its third year to support Indigenous fashion entrepreneurs and businesses. 

In 2022, Pow Wow Pitch introduced a fashion industry category with the support of Aritzia. The partnership included the launch of Aritzia Indigenous Fashion Grants to empower the next generation of Indigenous entrepreneurs developing apparel, accessories, designer brands and businesses. Additionally, Aritzia provides mentorship to semi-finalists across all categories to help refine their pitches. 

This year, Aritzia will award six Indigenous Fashion Grants to the winners of the fashion category. Three $2,500 grants and three $1,000 grants will be presented to those recognized for creativity, motivation, community impact, presentation and their capacity to scale.

Aritzia’s support goes beyond providing funds by creating opportunities to recognize the immense talent and dedication of Indigenous entrepreneurs. Together, Aritzia and Pow Wow Pitch are taking steps toward reconciliation through creative, cultural and economic empowerment. 

“The Aritzia Indigenous Fashion Grants, in collaboration with Pow Wow Pitch, are a key part of our commitment to fostering creativity, diversity, and meaningful reconciliation year-round,” said Corinne Kepper, Vice President of Corporate Giving at Aritzia. “We’re proud to offer not only funding but also mentorship to these talented entrepreneurs, helping them scale their businesses and make a significant impact in their communities.”

“We’re grateful to Aritzia for their unwavering support of Indigenous entrepreneurs, brands, and designers. Their commitment to providing direct support to Pow Wow Pitch entrepreneurs with fashion grants showcases Aritzia as a leading example of how to enable businesses to scale and thrive,” said Naomi Sarazin, Executive Director of Pow Wow Pitch. “Together, we’re creating a future where Indigenous entrepreneurs can inspire the next generation and demonstrate the growth of the global Indigenous fashion industry.”

By investing in Pow Wow Pitch, Aritzia aims to champion and contribute to the growing community of support for Indigenous entrepreneurship. 

About Pow Wow Pitch 

Pow Wow Pitch is a program for emerging Indigenous entrepreneurs, which provides a safe, supportive, collaborative, empowering and culturally supportive environment that addresses the unique challenges of Indigenous entrepreneurship. Pow Wow Pitch enhances, develops and accelerates the growth of current and aspiring Indigenous entrepreneurs in a sustainable way through programs and resources. Community leadership through volunteerism is promoted as a reflection of respect and reciprocity as the foundation of the Pow Wow Pitch.

For more information, visit powwowpitch.org

About Aritzia

Aritzia is a design house with an innovative global platform. Creators and purveyors of Everyday Luxury, Aritzia is home to an extensive portfolio of exclusive brands for every function and individual aesthetic. 

Founded in 1984 in Vancouver, Canada, Aritzia prides itself on creating immersive, highly personalized shopping experiences at aritzia.com and in its 115+ boutiques throughout North America — for everyone, everywhere.

About Aritzia Community™ Giving

Aritzia is committed to giving — to elevate the lives of its People, clients and the communities in which it operates.

With a focus on building meaningful relationships with community partners and creating impactful programs to drive positive change, Aritzia invests in communities by providing learning and growth opportunities, supporting wellbeing and fostering a sense belonging.

To date, Aritzia has contributed more than $66.4 million in product donations, financial support, and volunteer hours to non-profit organizations and Aritzia Community™ partners that share their values.
Visit aritzia.com to learn more.

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On September 15, Pow Wow Pitch, North America’s premier pitch competition for Indigenous entrepreneurs, presented in partnership with RBC, Shopify, and Mastercard, announced three winners of the Fashion Semi-Final category, presented in partnership with Aritzia: 

• Fashion Apparel Winner: Jodie Moonie, the Timiskaming First Nation Founder of Muusa from Notre Dame Du Nord, Quebec.
• Fashion Design Winner: Dante Biss-Grayson, the Osage Founder of Sky-Eagle Collection from Taos, New Mexico (USA).
• Fashion Shoes & Accessories Winner: Jason Picard-Binet, the Huron Wendat President of Bastien Industries from Wendake, Quebec.

Each entrepreneur has won $1,000 and is advancing to the Finals for a chance to win $25,000 to grow their businesses. In addition, each winner has won an Aritzia Fashion Grant of $2,500 and each Runner Up of the Fashion Category has won an Aritzia Runner Up Fashion Grant of $1,000. To read the announcement of the 2023 Aritzia Fashion Grants, click here.

More than 2,000 Indigenous entrepreneurs from across Canada and the United States applied to Pow Wow Pitch this year for their chance to win cash prizes and advance to the Pow Wow Pitch Finals. From the 2,000 applicants, 130 were selected as Semi-Finalists and provided with training and mentorship to prepare for their semi-final pitch to the Judges.

Last Friday, Sunshine Tenasco, Founder of Pow Wow Pitch, emceed the action-packed program, where the twelve Fashion Semi-Finalists had the opportunity to pitch their fashion brands and businesses in one minute for their chance to win.

Judges included Cameron Skura, Senior Relationship Manager at RBC; Kyle Brennan Shàwinipinesì, Build Native Program Manager at Shopify; Nishita Padhy, Senior Analyst of Human Resources and Business Analytics, Mastercard; and Jackie Mckinley, Manager of Corporate Giving at Aritzia.

Fashion Apparel Semi-Final Spotlight

“This is my first time pitching and I wanted to be a part of the amazing Pow Wow Pitch community,” said Jodie Moonie, Founder of Muusa. “I’ve learned so much and met so many wonderful and inspiring people along the way.”

Muusa is an Indigenous- and women-owned scrub apparel brand that combines the beauty of traditional design with the functionality of healthcare wear. Founder, Jodie Moonie, created Muusa to create a product that makes the wearers feel comfortable, confident and empowered to best support the people that take care of everyone in healthcare. Jodie shares Muusa’s mission, “We’re here to make our healthcare workers shine, one scrub set at a time.”

To watch Jodie’s winning pitch, click here. 

Jaret Smith, Founder of Unparalleled Clothing Company was honoured as the Runner Up of the Fashion Apparel Category and received an Aritzia Runner Up Fashion Grant of $1,000.

Fashion Design Semi-Final Spotlight

“My grandpa was one of our last elders, and each summer I would go on the powwow trail and help him,” said fashion designer and vetran Dante Biss-Grayson, Founder of Sky-Eagle Collection. “I came home from the war and started Sky-Eagle Collection with my family to celebrate and showcase our powwow traditions with my community and global runways.”

Sky-Eagle Collection is an Indigenous fashion house based in Taos, New Mexico, that celebrates the beauty of Indigenous culture and is committed to pushing the boundaries of Indigenous art by combining traditional with contemporary art styles. Dante pitched to expand his impact by designing and supplying uniforms for the casino industry and transitioning to in-community manufacturing to create more opportunities for local Indigenous people. 

To watch Dante’s winning pitch, click here.

Raphaëlle Langevin, Founder of Matsheshu Créations, was honoured as the Runner Up for the Fashion Design Category and received an Aritzia Fashion Grant of $1,000. In addition, the judges provided an Honourable Mention to Wyatt Miller, Founder of Sparked Apparel.

Fashion Shoes & Accessories SemiFinal Spotlight

“As a former ITAC employee, I’ve always admired the work of the Pow Wow Pitch team,” said Jason Picard-Binet, Owner of Bastien Industries. “In April 2022, I decided to put an end to my career in tourism to pursue my dream of becoming an entrepreneur. When I bought Bastien Industries, it was clear to me that I was going to try out for the Pow Wow Pitch.”

Bastien Industries is a moccasin manufacturing company, originally founded in 1972 by the Bastien family and is owned today by Jason Picard-Binet. Bastien Industries crafts moccasins that represent the heritage of the Wendat people. Bastien Industries has taken strides to give back to the community through employment opportunities, sourcing everything locally, and a program that supports women reentering the workforce from the criminal justice system. Jason pitched to win funds to support him to scale digital marketing activities to grow online sales. 

To watch Jason’s winning pitch, click here. 

Janelle Alladina, Founder of Indiginize Creation, was honoured as the Runner Up of the Fashion Shoes & Accessories Category and received an Aritzia Fashion Grant of $1,000.

“Congratulations to Jodie, Dante, and Jason for moving onto the 2023 Pow Wow Pitch Finals,” said Sunshine Tenasco, Founder of Pow Wow Pitch. “It’s incredibly uplifting to see your creativity and innovation reshaping the fashion landscape. Your leadership in building Indigenous values, designs, and brands is transforming the fashion industry and inspiring others in your footsteps. From our communities to global runways, congratulations and good luck in the finals!”

“Pow Wow Pitch is a tremendous showcase of Indigenous innovation and entrepreneurship, and the stories and achievements of this year’s semi-finalists are a testament to their creativity and entrepreneurial spirit,” said Michael Ferencich, Senior Vice President, Business Financial Services, RBC. “We’re so proud of all our participants and semi-finalists, and we will continue to support their growth and success in the future.”

“Being involved in Pow Wow Pitch is not just an honor, it’s a privilege to witness the creativity and innovation of Indigenous entrepreneurs,” said Kyle Brennan Shàwinipinesì, Build Native Program Manager at Shopify. “It’s a reminder of the resilience and strength of our communities and the power of entrepreneurship to create positive change. Shopify has played a proud role in supporting Pow Wow Pitch, so it is exciting to see how things have grown over the years. What an incredible opportunity for Indigenous entrepreneurs!”

“At Mastercard, we’ve been inspired by the innovative thinking and solutions brought forward by all the Indigenous entrepreneurs involved in this year’s Pow Wow Pitch,” said Sasha Krstic, President of Mastercard in Canada. “The future is brighter when Indigenous entrepreneurship is recognized, supported and celebrated, and we are honoured to play a role in continued success and growth of these entrepreneurs. Congratulations to all the pitchers and congratulations to Jodie, Dante, and Jason on advancing to the next round.”

To watch the Fashion Semi-Final, click here.

Jodie, Dante, and Jason will now all advance to the Pow Wow Pitch Finals to pitch for the Grand Prize of $25,000, which broadcasts online on October 19th. Visit www.powwowpitch.org for more information.

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Raphaëlle Langevin is the Pekuakamiulnuatsh owner of Matsheshu Creations, a business operating in Mashteuiatsh, Québec, that marries tradition with innovation, Raphaëlle’s entrepreneurial journey is marked by a passion for design and a deep sense of community.

“I was brainstorming about entrepreneurial projects when I first found out the name ‘matsheshu’. Matsheshu means fox in Nehlueun,” Raphaëlle shared. This name, resonant with personal meaning, became the cornerstone of a venture.

Matsheshu Creations is is dedicated to Indigenous craftsmanship. “I design my own prints for fabrics taking inspiration from cultural symbols, traditional patterns, and natural elements,” Langevin says. The brand offers a comprehensive line: from jewelry to apparel, colouring books, and greeting cards. “What makes my business stand out is my business model. We have a wide variety of products for all tastes and budgets,” she explains. At its heart, Matsheshu is a family and community business, a collaboration between independent crafters, seasonal employees, and Raphaëlle’s own family.

In a significant stride forward, Raphaëlle has plans to launch Matsheshu‘s first storefront in Mashteuiatsh. “This will be the turning point of our business, as it will allow us to have our first store and to push our online sales further,” she expressed, revealing a vision to expand across Canada through online sales, new retail locations, and appearances at powwows.

“The most challenging part has been to find balance,” Raphaëlle admits. Her recollection of burning out in 2022, followed by the joy of discovering she was expecting her second child, is poignant. Yet, her children are her anchors, keeping her grounded and motivated. “They are the most precious thing and my biggest source of motivation,” she says with palpable affection.

Two years after her first pitch at Pow Wow Pitch, Raphaëlle is back, representing a business that’s matured and ready for greater success. She emphasizes the value of Pow Wow Pitch not just in terms of potential financial rewards but also for the opportunities it presents for networking and learning. Her experience with mentors Stephanie Ying from Mastercard and Crystal Hunt from Shopify has been transformative. “Crystal made me recognize strengths I did not realize I had, which really brought my pitch to the next level,” she gratefully shares.

Through Matsheshu Creations, she seeks to bolster community pride. “I am so proud to make a bridge between talented crafters and caring customers,” she says. Her mantra? Building her business as she builds her family. 

For budding entrepreneurs, Raphaëlle’s advice is straightforward yet profound. “Surround yourself. There are so many people out there who can help you and inspire you. Connect with them. Keep an open mind. Believe in yourself and work hard.”

In wrapping up, Raphaëlle’s gratitude towards the Pow Wow Pitch community is evident. “Thank you for creating this amazing community,” she concludes, a gentle reminder of the strength and power in unity and shared dreams.

Register to watch Raphaël pitch at the Fashion Semi-Final Online Watch Party on September 15, 2023, at 7 PM ET and vote for Matsheshu Creations to win the 2023 People’s Choice Prize (#55) before September 17, 2023.

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Shayna Boudreau’s journey into entrepreneurship started on a rather festive note. Yearning for a Christmas hair tie, she embarked on crafting one. Encouraged by her husband, the Kingsclear First Nation entrepreneur took a leap, showcased her creation on Facebook, and almost immediately witnessed them flying off the virtual shelves.That was the beginning of Skoden Hair Ties.

“I posted on TikTok and sold out my very first launch online on January 15th, 2022,” Shayna recalls. With her venture blossoming, Shayna sought to do more than just sell hair ties. She envisioned her brand as an emblem of inspiration for Indigenous youth. “My motivation was to inspire other Indigenous youth to believe in themselves.”

Shayna’s vision it to grow Skoden Hair Ties into a cultural emblem with a humorous nod –an ‘inside joke’ in fabric form. “What sets my business apart is the name – ‘Skoden’,” Shayna explains with pride. “It’s like saying, ‘Grab your Hair Tie and Skoden!’ which for those who don’t know, means ‘let’s go then’.”

From battling self-doubt to confronting her fear of public speaking, Shayna’s journey with Skoden Hair Ties has propelled personal and professional growth. However, her resilience has shone through each hurdle. “As an entrepreneur, it’s natural to face self-doubt and question your own worthiness. But it’s important to remember that these feelings are common and do not reflect your true abilities,” she reflects.

Participating in the Pow Wow Pitch not only augmented her confidence but also provided her with invaluable insights. She candidly shares the encouragement she received from her Mentors, “Laura Englehart from JEDI advised, ‘Speak from the heart– you know your business the best;’ Jayden Halls from RBC told me not to be afraid to really go for it; and, Stephanie Ying from Mastercard encouraged me to pause and ‘take a deep breath’.”

Envisioning the road ahead, Shayna contemplates expanding her venture. “The biggest help for my business would be to find a partner or employee who loves to sew, come up with new marketing ideas, and attend events,” she outlines. To aspiring entrepreneurs, her message is crystal clear: “Not everyone will be your supporter– and that’s okay!”

As she concludes, Shayna leaves us with a poignant reflection on her journey so far, “To keep pushing through the challenges, stay focused, and never lose sight of your dreams! As I was once afraid to give my dream a shot, yet here I am, a Semi-Finalist in PowWow Pitch.”

Register to watch Shayna pitch at the Fashion Semi-Final Online Watch Party on September 15, 2023, at 7 PM ET and vote for Skoden Hair Ties to win the 2023 People’s Choice Prize (#92) before September 17, 2023.

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Recognizing the growth of Indigenous fashion businesses and brands, Pow Wow Pitch launched a Fashion Category this year as part of its flagship Pitch Competition. 

As part of Aritzia’s commitment to actively work towards reconciliation, Aritzia reached out to Pow Wow Pitch to kick off a partnership to support Indigenous Fashion entrepreneurs and businesses with Grants to acknowledge and support their achievements and ambitions. 

This evening, Pow Wow Pitch announced that Aritzia would award $2,500 grants to each Pow Wow Pitch Fashion Category Winner and $1,000 grants to three additional Pow Wow Pitch Fashion Semi-Finalists to support these emerging Indigenous-owned fashion businesses to grow with a community rallying for their success. 

The 2022 Recipients of the Aritzia Indigenous Fashion Grants are: 

Emma-Love Cabana, Founder of Three Sisters by Emma from the Métis Nation BC, operating from Vancouver, BC. Three Sisters by Emma creates beautiful, handwoven beaded jewellery inspired by traditional Métis beading techniques, a love of nature, and modern geometry.

Niiostoseraah Thompson, Founder of Small Feather Empire, who is Mohawks of Akwesasne, operating from Akwesasne, QC. Small Feather Empire is a collective of Indigenous beading artists that create heirloom pieces with imagination, colour and precision.

Taalrumiq Christina King, Founder of Taalrumiq who is Inuvialuit and Gwich’in, operating from Tuktoyaktuk, NT. Taalrumiq creates original Inuit fine art, Inuvialuit couture garments and accessories.

Trisha Pitura, Co-Founder of MINI TIPI from Nipissing Frist Nation, operating from Gatineau, QC. MINI TIPI designs and manufactures beautiful home and fashion products with authentic Indigenous designs to celebrate and reclaim art and culture.

Sean Rayland-Boubar, Founder of Red Rebel Armour Inc. from Sagkeeng First Nation, operating from Winnipeg, MB. Red Rebel Armour is an Indigenous-made authentic streetwear brand on a social mission to support reentry into the workforce.

Wyatt Miller, Founder of Sparked Apparel from Peter Ballantyne Cree Nation, operating from Saskatoon, SK. Sparked Apparel by Wyatt Miller is a designer hand-stitched streetwear brand of one-of-a-kind original wearable art pieces using up-cycled materials.

“Thank you, Aritzia, for selecting Pow Wow Pitch as one of the community organizations you support in your ongoing efforts to work towards reconciliation. By listening, learning and collaborating, we have the opportunity to support the next generation of Indigenous fashion icons, brands, and businesses to inspire the growth of the global Indigenous fashion industry,” said Sunshine Tenasco, Founder of Pow Wow Pitch. “And congratulations to Wyatt, Sean, Emma-Love, Trisha, Taalrumiq and Niiostoseraah for being selected as the first-ever Aritizia Indigenous Fashion Grant Recipients. Recognition by an industry leader like Aritzia is absolutely incredible! We know you will take this grant and opportunity to reach new heights for your business and community.”

To watch the 2022 Pow Wow Pitch Fashion Semi-Finals, click here. 

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