Through this partnership, a student consulting team conducted comprehensive research and a full communications audit to evaluate how Pow Wow Pitch currently connects with its diverse audiences, partners, and community members. The goal of the project was to ensure that the organization’s communications approach is aligned with its objectives, supports its long-term goals, and enables more effective and consistent engagement.

“This project has been instrumental in helping us step back and look at how we communicate and engage with our community,” said Naomi Sarazin, Executive Director of Pow Wow Pitch. “As Pow Wow Pitch continues to grow, it’s important that our communications systems are as strong and intentional as our programs. SSCG’s research and recommendations have given us practical tools to stay organized, make informed decisions, and ensure our messaging consistently supports our mission and strategic priorities.”

As part of the engagement, SSCG delivered a detailed report and practical resources, including:

• A full research-based analysis and audit of Pow Wow Pitch’s key audiences;
• Insights and recommendations to strengthen communications in alignment with organizational goals;
• A comprehensive communications calendar to support planning, coordination, and consistency; and,
• A communications decision tree tool designed to guide efficient and strategic posting decisions.
  

Together, these deliverables provide Pow Wow Pitch with a more structured and strategic foundation for how, when, and where it communicates, supporting stronger storytelling, clearer priorities, and more effective use of its platforms.

“We are proud to have supported Pow Wow Pitch once again through this important work,” said Dr. Robert Helal, Director, Sprott Student Consulting Group in Carleton’s Sprott School of Business. “SSCG is committed to serving community and building future leaders through experiential learning that creates real value for community organizations. This project allowed our students to apply their research and strategy skills in a way that strengthens an organization doing vital work for Indigenous entrepreneurs.”

The outcomes of this collaboration will play a key role in shaping Pow Wow Pitch’s ongoing communications planning under its broader strategic priorities. With stronger systems and clearer audience insights in place, Pow Wow Pitch is better positioned to tell its stories, highlight  opportunities, and communicate its work with clarity and intention as it continues to elevate Indigenous entrepreneurs across Turtle Island.

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As part of the engagement, a student consulting team from the Sprott School of Business worked closely with Pow Wow Pitch to assess the current effectiveness of its brand messaging, communication channels, and audience engagement. The goal of the project was to evolve Pow Wow Pitch’s positioning to better reflect its current mission, growing impact, and long-term vision.

“This partnership came at a pivotal moment for us,” said Naomi Sarazin, Executive Director of Pow Wow Pitch. “As we launch our new Strategic Plan, it’s essential that our brand strategy, marketing, and messaging reflect who we are today and where we’re going. The insights from the SSCG student consulting team have given us a clear path to strengthen stakeholder engagement, refine our positioning, and build a more sustainable and impactful future for Pow Wow Pitch.”

The consulting group delivered a comprehensive report that included:

• An in-depth analysis of Pow Wow Pitch’s current target audiences
• A competitive review of the Indigenous entrepreneurship ecosystem
• An audit of the organization’s communication channels, particularly social media
• Key findings and recommendations to support the development of a new marketing strategy

The project has laid the groundwork for a more cohesive and effective communications approach, helping Pow Wow Pitch to better engage stakeholders, partners, and the Indigenous entrepreneur community.

“We were excited to support Pow Wow Pitch in this important phase of their growth,” said Dr. Robert Helal, Director, Sprott Student Consulting Group. “The SSCG is a premiere project-based experiential learning program that is dedicated to serving our community and building leaders. This project was a meaningful opportunity to contribute to an organization making a real impact, while applying our students’ skills to a real-world strategic challenge.”

The findings from the project will inform the development of Pow Wow Pitch’s upcoming communications and marketing strategy, a key initiative under its 2025–2030 Strategic Plan. Pow Wow Pitch is now well-positioned to build on this foundation, refining its messaging and outreach to further elevate Indigenous entrepreneurs across Turtle Island. Pow Wow Pitch and Carleton University’s SSCG will continue working together to support the advancement of this strategic priority through ongoing collaboration. 

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