Through this partnership, Indigenous entrepreneurs from across New Brunswick will have the opportunity to pitch their businesses in-person, connect with mentors, and compete for $9,500 in cash prizes.

Women in Business New Brunswick will support the event through mentorship, judging, and engagement with participants on-site. Through its programs and services, WBNB works with women entrepreneurs across the province, including Indigenous women at various stages of their business journey.

“Women in Business New Brunswick is proud to support Indigenous entrepreneurs through partnerships like this,” said Nacole Charlie, Indigenous Women Entrepreneurs Development Officer at Women in Business New Brunswick. “Pow Wow Pitch creates a space for entrepreneurs to share their ideas, build confidence, and connect with others.”

“We’re excited to work with Women in Business New Brunswick as we bring Pow Wow Pitch to Sitansisk Powwow,” said Naomi Sarazin, Executive Director of Pow Wow Pitch. “This work opens more doors for entrepreneurs to access support and take the next step in their business journey. It’s especially important that they have local support to continue building momentum long after our programming wraps up in community.”

Indigenous entrepreneurs who participate in Sitansisk Pow Wow Pitch will also gain access to Pow Wow Pitch programming, including mentorship, resources, and opportunities to grow their businesses beyond the event.
Visit powwowpitch.org/sitansisk to learn more and pre-register to pitch.

About Pow Wow Pitch

Pow Wow Pitch is a not-for-profit organization dedicated to supporting and funding early-stage Indigenous entrepreneurs across Turtle Island, with the co-presenting support of Mastercard and RBC. Our vision is to create a world where Indigenous entrepreneurs thrive, feeling supported, safe, and encouraged to develop their ideas and build businesses that create a positive cycle of growth. With a mission to provide resources and mentorship, we empower Indigenous entrepreneurs while amplifying their stories to inspire future generations and foster a more inclusive world.

For more information, visit powwowpitch.org.

About Women in Business New Brunswick

Women in Business New Brunswick (WBNB) supports women entrepreneurs across the province with training, resources, and programming tailored to meet their unique needs. Through inclusive and community-driven initiatives, WBNB is committed to helping women — particularly those from underrepresented groups — start, grow, and lead successful businesses.

For more information, visit wbnb-fanb.ca/en. 

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As a Friend Partner, Jelly Marketing will continue to provide digital marketing expertise and support to Pow Wow Pitch. This collaboration helps extend the reach of programming and elevate the stories of Indigenous entrepreneurs across Turtle Island.

“Continuing our partnership with Pow Wow Pitch is deeply meaningful,” said Darian Kovacs, Principal of Jelly Marketing. “Supporting Indigenous entrepreneurs through accessible digital education remains a priority for our team. Together, we are creating opportunities for individuals to build confidence in their marketing skills and share their stories in ways that reflect who they are and where they come from.”

Pow Wow Pitch echoed this sentiment. “We are grateful to Darian and the Jelly Marketing team for their continued collaboration and support,” said Naomi Sarazin, Executive Director. “Access to digital skills is essential for entrepreneurs building and growing their businesses today. Through this partnership, we are able to provide meaningful learning opportunities that support entrepreneurs at different stages of their journey.”

This ongoing partnership reflects a shared commitment to supporting Indigenous entrepreneurs through education, mentorship, and access to practical tools. By working together, Pow Wow Pitch and Jelly Marketing continue to create opportunities for entrepreneurs to grow their businesses and share their work with wider audiences.

About Pow Wow Pitch 

Pow Wow Pitch is a not-for-profit organization dedicated to supporting and funding early-stage Indigenous entrepreneurs across Turtle Island, with the co-presenting support of Mastercard and RBC. Our vision is to create a world where Indigenous entrepreneurs thrive, feeling supported, safe, and encouraged to develop their ideas and build businesses that create a positive cycle of growth. With a mission to provide resources and mentorship, we empower Indigenous entrepreneurs while amplifying their stories to inspire future generations and foster a more inclusive world.

For more information, visit powwowpitch.org.

About Jelly Marketing

Jelly Marketing is an award-winning digital marketing and public relations agency based in Fort Langley, British Columbia, helping brands grow their visibility across North America. Founded in 2013, Jelly delivers integrated strategies that combine PR, social media, SEO, and digital advertising to drive measurable results. The agency blends creative storytelling with data-driven insights to build campaigns that connect with the right audiences and elevate brand awareness. Jelly partners closely with clients of all sizes to create impactful marketing that scales and delivers real business growth.

For more information about Jelly Marketing, visit jellymarketing.ca.

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Futurpreneur, Canada’s only national non-profit organization dedicated to supporting young entrepreneurs aged 18 to 39, by providing loans, mentorship, and resources to help entrepreneurs start, buy, or grow their businesses. Through its continued collaboration with Pow Wow Pitch, Futurpreneur continues to empower Indigenous entrepreneurs across the country.

As a Friend Partner, Futurpreneur will continue its involvement by engaging team members as mentors and judges for Pow Wow Pitch’s virtual pitch competition and at in-person Pow Wow Pitch events at powwows across Canada.

Through this partnership, Pow Wow Pitch will continue to connect entrepreneurs to Futurpreneur’s Indigenous Entrepreneur Startup Program. Participants can access loans, financial literacy workshops, mentorship, and business planning support. These resources continue to support Indigenous entrepreneurs as they start, buy, or grow their businesses.

“This partnership creates meaningful opportunities for Indigenous entrepreneurs to access mentorship, funding, and business support,” said Holly Atjecoutay, Head of Inclusive Impact and Director of Indigenous and Northern Entrepreneurs. “When organizations come together with a shared commitment to supporting Indigenous entrepreneurs, it creates stronger pathways for young business owners to move forward with confidence.”

“We are pleased to continue working with Futurpreneur to support Pow Wow Pitch entrepreneurs,” said Naomi Sarazin, Executive Director of Pow Wow Pitch. “Access to mentorship and resources plays an important role in helping entrepreneurs build and sustain their businesses. We value Futurpreneur’s continued partnership in supporting young Indigenous entrepreneurs.”

Together, Futurpreneur and Pow Wow Pitch continue to create opportunities for Indigenous entrepreneurs to access support, build their businesses, and strengthen their communities through entrepreneurship.

About Pow Wow Pitch

Pow Wow Pitch is a not-for-profit organization dedicated to supporting and funding early-stage Indigenous entrepreneurs across Turtle Island, with the co-presenting support of Mastercard and RBC. Our vision is to create a world where Indigenous entrepreneurs thrive, feeling supported, safe, and encouraged to develop their ideas and build businesses that create a positive cycle of growth. With a mission to provide resources and mentorship, we empower Indigenous entrepreneurs while amplifying their stories to inspire future generations and foster a more inclusive world.

For more information, visit powwowpitch.org.

About Futurpreneur’s Indigenous Entrepreneur Startup Program

At Futurpreneur, we believe in building trust and leveraging lived experience to support young Indigenous entrepreneurs. Futurpreneur’s Indigenous Entrepreneur Startup Program (IESP) works with young and aspiring Indigenous entrepreneurs, ages 18-39, to start, buy, or grow their own businesses. Offering access to a loan up to $75,000 with expert mentoring and resources, Futurpreneur is here to help young Indigenous entrepreneurs reach their business goals and strengthen their communities.

For more information about the Indigenous Entrepreneur Startup Program, visit

https://futurpreneur.ca/en/offering/indigenous-entrepreneur-startup/.

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Best Buy Canada will once again support the Youth category during the Pow Wow Pitch Semi Finals, offering mentorship to Indigenous youth under 21 as they refine their business ideas and strengthen their pitches. Best Buy Canada representatives will also participate in the adjudication process, helping select the recipient of the 1,000 dollar Youth Prize, who will advance to compete at the Grand Finale.

Through the Tech 4 Youth program, Indigenous youth entrepreneurs from across Canada can submit a Request for Tech outlining the equipment they need to support their business operations. Together, Pow Wow Pitch and Best Buy Canada will review applications and provide selected recipients with the technology required to enhance their digital presence, streamline operations, and accelerate growth. The 2026 Tech 4 Youth program will launch this spring.

Over the past several years, the Tech 4 Youth program has placed critical technology in the hands of young Indigenous entrepreneurs, helping them overcome digital barriers and build confidence in their entrepreneurial journeys. From laptops and creative tools to essential business equipment, the program continues to ensure youth have practical support as they take their next steps.

In addition to technology access, Best Buy Canada will continue amplifying youth voices by providing gift cards to Tech 4 Youth recipients who share how their equipment will advance their business goals. These stories highlight the determination and creativity of Indigenous youth entrepreneurs and inspire others to pursue their own ventures.

“We are proud to continue our partnership with Pow Wow Pitch and support Indigenous youth entrepreneurs as they develop their ideas and leadership skills,” said Karen Arsenault, Head of Social Impact at Best Buy Canada. “Our employees value the opportunity to mentor these young founders and contribute to their growth.”

“Youth carry forward the vision and strength of our communities,” said Naomi Sarazin, Executive Director of Pow Wow Pitch. “By investing in their ideas today and ensuring they have access to the right tools and guidance, we are supporting not only individual businesses but the future of Indigenous entrepreneurship.”

Through this continued partnership, Best Buy Canada and Pow Wow Pitch remain committed to ensuring Indigenous youth have meaningful access to technology, mentorship, and opportunities that help transform their ideas into sustainable businesses.

About Pow Wow Pitch

Pow Wow Pitch is a not-for-profit organization dedicated to supporting and funding early-stage Indigenous entrepreneurs across Turtle Island, with the co-presenting support of Mastercard and RBC. Our vision is to create a world where Indigenous entrepreneurs thrive, feeling supported, safe, and encouraged to develop their ideas and build businesses that create a positive cycle of growth. With a mission to provide resources and mentorship, we empower Indigenous entrepreneurs while amplifying their stories to inspire future generations and foster a more inclusive world.

For more information, visit powwowpitch.org.

About Best Buy Canada

A wholly owned subsidiary of Best Buy Co., Inc. (NYSE:BBY), Best Buy Canada Ltd. is one of Canada’s largest and most innovative omnichannel retailers, operating the Best Buy, Best Buy Mobile, and Geek Squad ( www.geeksquad.ca ) brands. With over 160 Best Buy and Best Buy Mobile stores across Canada and an expanded assortment of lifestyle products offered through BestBuy.ca, Best Buy is a leader in total retail, catering to customers how, when, and where they want to shop. Best Buy Canada is committed to making a positive impact in the community with programs and partnerships that support youth to connect with technology to advance their education.

For more information, visit bestbuy.ca.

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CIRA, the nonprofit organization behind Canada’s trusted internet infrastructure, continues its involvement with Pow Wow Pitch. As Canada’s official .CA registry, CIRA provides Pow Wow Pitch participants with access to complimentary .CA domains for their businesses, supported by their partner, Web Hosting Canada. This partnership supports Indigenous entrepreneurs in establishing and strengthening their online presence.

In 2026, CIRA and Pow Wow Pitch will continue collaborating on spotlight stories featuring Indigenous entrepreneurs who have participated in Pow Wow Pitch programming and launched or expanded their businesses using a .CA domain. These stories highlight real examples of digital growth and visibility across Turtle Island.

CIRA employees will also remain engaged as mentors and judges for Pow Wow Pitch entrepreneurs, contributing their expertise in digital strategy and brand development.

Spencer Callaghan, Director of Brand and Communications at CIRA, shared, “Supporting Indigenous businesses and communities is essential to building a strong and diversified economic future in Canada. As a longtime partner of Pow Wow Pitch, CIRA has seen firsthand the creativity, innovation and leadership Indigenous entrepreneurs bring to Canada’s business landscape. We’re proud to continue this partnership by providing trusted Canadian digital resources like .CA domains that help entrepreneurs build their online presence while keeping their digital identity rooted in Canada.”

Naomi Sarazin, Executive Director of Pow Wow Pitch, added, “CIRA’s continued partnership helps strengthen the digital pathways that Indigenous entrepreneurs across our community rely on to grow and thrive. When Indigenous entrepreneurs have access to trusted online platforms, it supports not only individual businesses, but a thriving Indigenous business landscape built on collaboration, connection, and shared opportunity.”

Through this continued collaboration, Pow Wow Pitch and CIRA are working to ensure Indigenous entrepreneurs have access to the digital infrastructure and visibility needed to build sustainable online businesses. Together, the partnership reflects a shared commitment to strengthening Indigenous entrepreneurship in Canada’s digital economy.

About Pow Wow Pitch

Pow Wow Pitch is a not-for-profit organization dedicated to supporting and funding early-stage Indigenous entrepreneurs across Turtle Island, with the co-presenting support of Mastercard and RBC. Our vision is to create a world where Indigenous entrepreneurs thrive, feeling supported, safe, and encouraged to develop their ideas and build businesses that create a positive cycle of growth. With a mission to provide resources and mentorship, we empower Indigenous entrepreneurs while amplifying their stories to inspire future generations and foster a more inclusive world.

For more information, visit powwowpitch.org.

About CIRA

CIRA is the national not-for-profit best known for managing the .CA domain on behalf of all Canadians. As a leader in Canada’s internet ecosystem, CIRA offers a wide range of products, programs and services designed to make the internet a secure and accessible space for all. CIRA represents Canada on both national and international stages to support its goal of building a trusted internet for Canadians by helping shape the future of the internet.

For more information, visit cira.ca.

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Since its founding in 1989, Altis Recruitment has grown into one of Canada’s largest independent staffing firms, supporting more than 2,900 clients nationwide and placing over 8,000 candidates each year across a wide range of industries and sectors. This partnership aligns with Pow Wow Pitch’s strategic focus on building strong talent, leadership, and organizational culture as a foundation for long term sustainability.

As part of the partnership, Altis provides HR advisory support to the Pow Wow Pitch team and shares industry knowledge through mentorship and coaching opportunities connected to Indigenous entrepreneurs participating in Pow Wow Pitch programming. These contributions reflect a shared commitment to knowledge exchange, relationship building, and community centered approaches to entrepreneurship.

In 2026, Altis will once again support the Indigenous Entrepreneur Awards, honouring Indigenous business leadership, community contributions, and excellence across Canada.

“As an entrepreneur and business owner, I understand the realities of building and sustaining a business, and I am grateful to be part of a partnership that centres Indigenous entrepreneurs and their visions,” said Kathryn Tremblay, Co-Founder and Owner of Altis Recruitment. “Continuing our partnership with Pow Wow Pitch reflects our respect for Indigenous-led entrepreneurship and community driven business. Our team looks forward to supporting Indigenous entrepreneurs in meaningful ways, through mentorship, collaboration, and community.”

“We are pleased to continue working alongside Altis as part of our growing partner community,” said Naomi Sarazin, Executive Director of Pow Wow Pitch. “Their engagement strengthens our organizational capacity and supports the relationships, knowledge sharing, and networks that Indigenous entrepreneurs identify as critical to their success.”

Together, Pow Wow Pitch and Altis are contributing to a strong, connected ecosystem for Indigenous entrepreneurship. Rooted in community, collaboration, and shared learning, this partnership supports pathways for growth, visibility, and long-term success.

About Pow Wow Pitch

Pow Wow Pitch is a not-for-profit organization dedicated to supporting and funding early-stage Indigenous entrepreneurs across Turtle Island, with the co-presenting support of Mastercard and RBC. Our vision is to create a world where Indigenous entrepreneurs thrive, feeling supported, safe, and encouraged to develop their ideas and build businesses that create a positive cycle of growth. With a mission to provide resources and mentorship, we empower Indigenous entrepreneurs while amplifying their stories to inspire future generations and foster a more inclusive world.

For more information, visit powwowpitch.org.

About Altis Recruitment & Technology Inc.

Founded in 1989, Altis Recruitment & Technology Inc. (“Altis”—formerly excelHR) is one of Canada’s largest independent staffing firms and remains 100% Canadian-owned and operated, with offices in Ottawa, Toronto and Vancouver. Through its two sister brands, Altis Recruitment and Altis Technology (for all IT staffing), Altis supports more than 2,900 client organizations across industries and sectors nationwide, helping them thrive by connecting them with highly skilled, qualified candidates. Every year, our team of specialized recruiters places more than 8,000 qualified candidates in meaningful roles from coast to coast. Altis is recognized as one of Canada’s Best Managed Companies (Platinum Club Member) by Deloitte and has received Women Business Enterprise certification from WBE Canada.

www.altis.com

Media inquiries

Please contact media@altis.com.

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Since the partnership began in 2021, Sklar Wilton has played an integral role in Pow Wow Pitch’s growth. This includes contributing to the Indigenous Startup Program, recognizing Indigenous excellence through the Indigenous Entrepreneur Awards, and co-developing Pow Wow Pitch’s five year strategic plan, which continues to guide the organization’s direction.

In 2026, Sklar Wilton continues to support Pow Wow Pitch as the organization moves further into the implementation phase of its strategic plan. With the framework now established, the partnership is focused on translating long-term goals into action across programming, partnerships, and organizational development. 

“We are grateful for the ongoing collaboration with Sklar Wilton as we continue to put our long term strategy into practice,” said Naomi Sarazin, Executive Director of Pow Wow Pitch. “Their partnership has supported us in building clarity, structure, and momentum as we grow as an organization.” 

Beyond strategic planning, Sklar Wilton continues to engage directly with Pow Wow Pitch programming. As a collaborating partner of the Pow Wow Pitch Finalist Bootcamp, their team works directly with finalists, sharing knowledge and insight to support them in their final pitch to help strengthen their pitches and build readiness and confidence for the Grand Finale. 

“Our work with Pow Wow Pitch has always been about walking alongside the organization as it grows and evolves,” said Jennifer Marley, Partner at Sklar Wilton. “Entering 2026, we are proud to continue this partnership and to remain engaged as Pow Wow Pitch moves forward with intention, leadership, and a clear long term vision.” 

Together, Pow Wow Pitch and Sklar Wilton continue a partnership rooted in collaboration, shared learning, and long term commitment to Indigenous entrepreneurship. 

About Pow Wow Pitch

Pow Wow Pitch is a not-for-profit organization dedicated to supporting and funding early-stage Indigenous entrepreneurs across Turtle Island, with the co-presenting support of Mastercard and RBC. Our vision is to create a world where Indigenous entrepreneurs thrive, feeling supported, safe, and encouraged to develop their ideas and build businesses that create a positive cycle of growth. With a mission to provide resources and mentorship, we empower Indigenous entrepreneurs while amplifying their stories to inspire future generations and foster a more inclusive world.

For more information, visit powwowpitch.org.

About Sklar Wilton & Associates

Sklar Wilton is a leading Strategy and Insights partner. We work with savvy brand builders to unlock growth by uniquely fusing together Strategy, Insights, Facilitation and Storytelling. Our work helps drive business decisions and leads to clarity, action, and real results. For almost 40 years, we have been dedicated to building stronger brands and helping others succeed, working alongside our long-standing clients as a trusted partner and strategic advisor. We are proud of our special culture and believe in an inclusive and equitable workplace where individual differences and perspectives are recognized and embraced.  

For more information about Sklar Wilton, visit sklarwilton.com. 

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“Advancing Indigenous entrepreneurship and economic development aligns with our commitment to fostering an inclusive digital economy across Canada, and we are proud to continue our partnership with Pow Wow Pitch” said Jennifer M. Sloan, Senior Vice President, Government Affairs, Policy and Stakeholder Engagement. “By supporting Indigenous-led businesses, we are helping drive innovation, create opportunity, and build a more resilient Canadian economy for everyone.”

Mastercard first joined Pow Wow Pitch as a co-presenting partner in 2022. Since then, Mastercard’s involvement has been instrumental in supporting Indigenous entrepreneurs to navigate the challenges of launching, growing and scaling their businesses.

Through this partnership, Mastercard actively contributes to Pow Wow Pitch in multiple ways. Team members across software, engineering, data science, marketing, management consulting, and government affairs serve as virtual mentors and judges, sharing their expertise with Indigenous entrepreneurs and supporting skill building through Indigenous Entrepreneur Bootcamps.

“We are grateful for Mastercard’s continued partnership with Pow Wow Pitch as we enter our fifth year,” said Naomi Sarazin, Executive Director of Pow Wow Pitch. “Together, we’ve grown and strengthened our ability to support Indigenous entrepreneurs and their communities. I am excited to see how our collaboration will continue to deepen as we work together to foster opportunity, build skills, and create lasting economic opportunities within Indigenous communities. With shared vision, aligned values, and a commitment to collective growth, this partnership shows how collaboration and shared leadership can benefit communities for generations to come.”

Mastercard’s commitment to Pow Wow Pitch extends well beyond mentorship and funding. Through programs like Mastercard Changeworks™, the company provides access to networks, capacity-building resources, and digital tools, helping Indigenous entrepreneurs thrive. In addition, Mastercard will present two awards at the 2026 Indigenous Entrepreneur Awards, recognizing and celebrating the achievements of Indigenous business leaders.

Mastercard’s partnership with Pow Wow Pitch empowers Indigenous entrepreneurs and strengthens their communities. By creating opportunities, supporting their entrepreneurial journeys, and uplifting Indigenous peoples, this partnership helps foster self-determined, lasting economic prosperity across Indigenous communities.

About Pow Wow Pitch

Pow Wow Pitch is a not-for-profit organization dedicated to supporting and funding early-stage Indigenous entrepreneurs across Turtle Island, with the co-presenting support of Mastercard and RBC. Our vision is to create a world where Indigenous entrepreneurs thrive, feeling supported, safe, and encouraged to develop their ideas and build businesses that create a positive cycle of growth. With a mission to provide resources and mentorship, we empower Indigenous entrepreneurs while amplifying their stories to inspire future generations and foster a more inclusive world.

For more information, visit powwowpitch.org.

About Mastercard (NYSE: MA)

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

For media inquiries, please contact:
Helena Wade, Manager, Communications
Mastercard 
helena.wade@mastercard.com

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Through this partnership, a student consulting team conducted comprehensive research and a full communications audit to evaluate how Pow Wow Pitch currently connects with its diverse audiences, partners, and community members. The goal of the project was to ensure that the organization’s communications approach is aligned with its objectives, supports its long-term goals, and enables more effective and consistent engagement.

“This project has been instrumental in helping us step back and look at how we communicate and engage with our community,” said Naomi Sarazin, Executive Director of Pow Wow Pitch. “As Pow Wow Pitch continues to grow, it’s important that our communications systems are as strong and intentional as our programs. SSCG’s research and recommendations have given us practical tools to stay organized, make informed decisions, and ensure our messaging consistently supports our mission and strategic priorities.”

As part of the engagement, SSCG delivered a detailed report and practical resources, including:

• A full research-based analysis and audit of Pow Wow Pitch’s key audiences;
• Insights and recommendations to strengthen communications in alignment with organizational goals;
• A comprehensive communications calendar to support planning, coordination, and consistency; and,
• A communications decision tree tool designed to guide efficient and strategic posting decisions.
  

Together, these deliverables provide Pow Wow Pitch with a more structured and strategic foundation for how, when, and where it communicates, supporting stronger storytelling, clearer priorities, and more effective use of its platforms.

“We are proud to have supported Pow Wow Pitch once again through this important work,” said Dr. Robert Helal, Director, Sprott Student Consulting Group in Carleton’s Sprott School of Business. “SSCG is committed to serving community and building future leaders through experiential learning that creates real value for community organizations. This project allowed our students to apply their research and strategy skills in a way that strengthens an organization doing vital work for Indigenous entrepreneurs.”

The outcomes of this collaboration will play a key role in shaping Pow Wow Pitch’s ongoing communications planning under its broader strategic priorities. With stronger systems and clearer audience insights in place, Pow Wow Pitch is better positioned to tell its stories, highlight  opportunities, and communicate its work with clarity and intention as it continues to elevate Indigenous entrepreneurs across Turtle Island.

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