From the Muskeg Lake Cree Nation, Conlin McDonald, Founder of E3 Apparel Ltd. and 2024 Aritzia Indigenous Fashion Grant Recipient, is building an Indigenous brand rooted in cultural awareness and language revitalization. Named after his three sons, E3 Apparel Ltd. represents a deeper mission: connecting with his Indigenous roots and passing that knowledge on to future generations. “I started E3 Apparel Ltd. six months ago while in the process of reconnecting with my culture and language,” Conlin shares. “It’s not just for me but for my children and the next generation.”

Conlin’s drive comes from his family’s history. “As the grandson of a residential school survivor, I feel a need to learn what was taken away,” he explains. His journey isn’t just about launching a business, it’s about reclaiming culture; “While regaining knowledge and spreading awareness, we do it for our ancestors,” he says. This sense of purpose is at the core of everything he does, and it’s what makes his brand stand out in today’s fashion industry.

Indigenous design and fashion have been transformative in recent years, serving as powerful tools for cultural expression and pride. Conlin reflects on this evolution, saying, “Indigenous design and fashion have spread the culture in so many ways across the world. There was a time not long ago when it wasn’t acceptable to do so. So I’m very proud to be a part of it today.”

Conlin aims for his designs to be more than just clothing; he envisions them as conversation pieces that inspire dialogue about language revitalization and cultural history. “I want those who wear my designs to feel engaged, not only in the style and design of it but also in the deeper message behind it,” he explains. Each piece is crafted with intention, inviting wearers to connect with Indigenous culture in a meaningful way.

Looking to the future, E3 Apparel Ltd. has ambitious goals for global reach. “We have global ambitions in the near future, with our new manufacturing being upgraded for the best quality,” Conlin says. His focus on quality is paramount, and he’s excited about the future of his brand. Expanding beyond Canada, Conlin hopes to showcase Indigenous fashion on the international stage, spreading the message of cultural awareness and the importance of language revitalization far and wide.

A great accomplishment for Conlin and E3 Apparel Ltd. is having one of his products selected for inclusion in the 2024 Pow Wow Pitch Box, a collaborative initiative of Pow Wow Pitch to procure up to 250 units of products from Indigenous entrepreneurs and provide a platform for them to reach hundreds of new customers.

For Conlin, receiving recognition for his work with an Aritzia Indigenous Fashion Grant is deeply meaningful. “Receiving this grant is worth more than the money. It’s the recognition that we are on the right path for all Indigenous people,” he shares. The acknowledgement validates his efforts and motivates him to continue on this journey of cultural reclamation and empowerment.

To those aspiring to enter the fashion industry, Conlin offers simple but powerful advice: “Anything is possible if you set your mind to it.” He emphasizes the value of resilience, sharing that failure is part of the process. “You’ll learn more by failing and trying than by never having tried at all,” he encourages. Conlin’s story is one of perseverance, passion, and a deep connection to his heritage—values that drive him as he builds E3 Apparel Ltd. into a brand that is not only stylish but culturally significant.

To watch Conlin’s winning pitch in the Pow Wow Pitch Semi-Finals, click here. To read more about the 2024 Aritzia Fashion Grant Recipients, click here. To shop E3 Apparel, click here. 

The post Conlin McDonald, Learn By Doing With E3 Apparel appeared first on Pow Wow Pitch.

As part of Aritzia’s corporate commitment to participate in acts of reconciliation, both within its organization and with Indigenous communities across Canada, the Everyday Luxury retailer has partnered with Pow Wow Pitch for its third year to support Indigenous Fashion entrepreneurs and businesses. 

Aritzia’s impact goes beyond providing funds, it creates opportunities to recognize the immense talent and dedication of Indigenous entrepreneurs. Together, we are advancing reconciliation by fostering creative, cultural, and economic empowerment. 

On Tuesday, September 17th, Pow Wow Pitch released the 2024 Fashion Semi-Finals Episode where the Judges and Aritzia awarded $2,500 grants to three Fashion Semi-Finalists and $1,000 grants to three other Fashion Semi-Finalists. These grants will help support emerging Indigenous-owned fashion businesses, empowering them to grow with a community rallying for their success. 

The 2024 Recipients of the Aritzia Indigenous Fashion Grant of $2,500 are: 

Alex Manitopyes, Founder & CEO of SACRD THNDR, is from Muskowekwan First Nation and operates SACRD THNDR in Calgary, Alberta. SACRD THNDR is a growing brand that stands for inclusivity and offers a stunning array of lightweight acrylic earrings that blend contemporary style with Indigenous authentic craftsmanship.

Alex was also selected as the winner of the 2024 Fashion Semi-Final and is advancing to the Pow Wow Pitch Grand Finale for their chance to win a Grand Prize of $25,000.

Shayna Boudreau, Founder of Amakehs Designs, is from Bilijk First Nation, New Brunswick where she owns and operates Amakehs Designs, a custom made traditional clothing business that is making a name for itself with their staple Overall Ribbon Dress for babies and toddlers. 

Presley MacMillan, Founder of 12:21 streetwear, is from Fort McMurray First Nation and operates 12:21 streetwear in Spruce Grove, Alberta. 12:21 streetwear is a streetwear brand that prioritizes comfortability, confidence, and sustainability throughout its designs and social impact initiatives.

The 2024 Runner-Up Recipients of the Aritzia Indigenous Fashion Grant of $1,000 are:

Janelle Alladina, Designer and Founder of Indiginize Creation, is from Williams Lake Indian Band and operates Indiginize Creation in Port Coquitlam, BC. Indiginize Creation creates custom, freehand designed hats that are a beautiful mix of traditional and modern designs. 

Janelle was also recognized by the Judges of the 2024 Fashion Semi-Final as the Runner Up for her dedication and passionate efforts of collaboration.

Benjamin Nelson, also known as The Son of Picasso, is the founder of Products Of My Environment. Benjamin is from the Kiowa and Diné Nations and operates his business in Albuquerque, New Mexico, USA. Products Of My Environment is a streetwear brand that brings to life wearable art from recycled materials that celebrates individuality and creativity.

Conlin McDonald, Founder of E3 Apparel Ltd. is from Muskeg Lake Cree Nation and operates his business in St. Albert, Alberta. E3 Apparel Ltd. is an apparel company that promotes revitalization of the Cree language throughout its designs and products.

“Being awarded the Aritzia Fashion Grant is a huge success for me and my business! It’s not just about the money, it feels like a green light for what I’m doing,” shared Alex Manitopyes, Founder and CEO of SACRD THNDR. “I really admire Aritzia for stepping up to support Indigenous entrepreneurs because it is so important to see more diversity and inclusion in fashion. By offering grants like this, Aritzia is helping to amplify our voices and stories, and I hope more brands follow their lead!”

“Thank you, Aritzia, for your continued support of emerging Indigenous entrepreneurs, brands, and designers through Pow Wow Pitch, as part of your commitment to reconciliation. By engaging, learning, and collaborating, we are helping to foster the growth and success of the global Indigenous fashion industry,” said Sunshine Tenasco, Founder of Pow Wow Pitch. “Congratulations to Alex, Shayna, Presley, Janelle, Benjamin, and Conlin for being selected as this year’s Aritzia Indigenous Fashion Grant recipients! Being recognized by a brand like Aritzia is a significant achievement. We’re confident that you will leverage this grant and opportunity to elevate your businesses and communities.”

To watch the 2024 Pow Wow Pitch Fashion Semi-Finals, click here.

The post Aritzia and Pow Wow Pitch award six Aritzia Indigenous Fashion Grants appeared first on Pow Wow Pitch.

Pow Wow Pitch, an Indigenous-led non-profit organization that empowers and supports Indigenous entrepreneurs, is proud to present this year’s Pow Wow Pitch Box in partnership with RBC, Shopify and Mastercard, and in collaboration with Canada Post and Indigenous Prosperity Foundation. The contents of the 2024 Pow Wow Pitch Box, featuring fourteen selected products and digital experiences from Indigenous entrepreneurs, has a market value of over $250.

Pow Wow Pitch provides emerging Indigenous-owned businesses with the opportunity to gain exposure and recognition, and access support, mentorship and funding to take their business to the next level. The Pow Wow Pitch Box is a collaborative initiative of Pow Wow Pitch to procure products from Indigenous businesses to support and provide a platform for the entrepreneurs to reach hundreds of new customers.

This year, Pow Wow Pitch has featured fourteen products and digital experiences spanning from bath, body, and stationary, to apparel, home, and food products. In addition, the box is also presented with art from Indigenous artists: Steven Paul Judd’s ‘All My Relations’ mosaic piece and Tenille K. Campbell’s ‘What If’ poem written for Indigenous entrepreneurs. 

Spotlight on this year’s Pow Wow Pitch Box products: 

Limited Edition Aaniin Bubble Scarf & Beanie

From aaniin retail Inc., founded by Chelsee Pettit from Aamjiwnaang First Nation, and in collaboration with Pow Wow Pitch, this limited edition bubble scarf and beanie hat features yellow and purple colours inspired by the ‘All My Relations’ art piece from Steven Paul Judd and Anishinaabemowin syllabics for the word “aaniin”. Stay warm for the cooler seasons with this matching set that is sure to spark any conversation with “Aaniin” (hello)!

“aaniin is honoured to collaborate with Pow Wow Pitch to bring you this limited edition set,” shared Chelsee Pettit, Founder of aaniin retail Inc. “We hope you love it, and we’re grateful to Pow Wow Pitch for their ongoing support of small businesses.”

‘Amplify Indigenous Voices’ Holographic Sticker

From 4 Generations Creations, founded by Ashley Michel, a Secwepemc mother from Kamloops, BC and 2023 Pow Wow Pitch Winner, the holographic sticker is approximately 4 inches and is perfect to add to your belongings and display your support of Indigenous peoples and communities. Featuring the powerful message ‘Amplify Indigenous Voices,’ this sticker is a reminder of the importance of inclusivity and serves as a way to honour and celebrate Indigenous peoples and their voices. Made with high-quality vinyl, this holographic sticker is waterproof, durable and long-lasting, ensuring that its minimalist yet powerful message will stay visible for years to come. 

Prados Beauty X SPJ OG Highlight Palette

From Prados Beauty, founded by Cece Meadows, a Xicana and Indigena woman from Las Cruces, New Mexico, this highlight palette is sure to light up any look. Embrace your inner glow with the Prados Beauty x Steven Paul Judd OG Highlight Palette. This palette features four universally flattering, shimmering gold shades and a pink shade that delivers buildable radiance to all skin tones. The blendable, vegan formula is easy to apply and creates a gorgeous, long-lasting highlighted look. 

‘nedi nezu (Good Medicine)’ Poems

Written by Tenille K. Campbell, a Dené and Métis author and photographer from English River First Nation, explores the beautiful space that being a sensual Indigenous woman creates. This poetry collection doesn’t shy away from depicting the gorgeous diversity surrounding the tantalizing laughter of aunties telling stories. Dive into this poetry book and immerse yourself in a sensual exploration of Indigenous culture, irresistibly drawing anyone enchanted by the allure of dating and relationships. 

Sagamité Watso Soup

From Sagamité Watso, founded by Jacques T. Watso, the traditional soup from Abenaki culinary heritage of Odanak. This soup mix is made from 9 varieties of beans, hominy corn, spices, and dehydrated vegetables. This staple is good to eat during the colder seasons and serves as a hearty and comforting soup that can pair well with any meat choice to enhance the taste. Enjoy the nutritious blend of Abenaki First Nation-style traditional soup and warm your taste buds.

Whitefish Moon Bear Air Freshener

From Tendesi Air Fresheners, co-founded by sisters Drew and Jennifer Tenasco from Kitigan Zibi Anishinaabeg, the Whitefish Moon Bear Air Freshener features a fresh forest scent to elevate and brighten any indoor or car space. Designed by Drew Tenasco, the air freshener displays gorgeous Anishinaabe art. Add a touch of Indigenous art into your space with the natural scents from Mother Earth with this air freshener.

Breathe Easy Soy Candle

From Ojibway Natural, founded by Nangoons Wabegijig from Ketagauseebee (Garden River) First Nation, the soy candles are hand poured and scented with lavender, eucalyptus, and peppermint essential oils. This blend is excellent for relaxation while naturally clearing airways and alleviating symptoms of cough, cold, and asthma. 

Pecan Nourishing Body Scrub

From Nuez Acres, co-founded by Anthony Wingham from the Métis Nation of British Columbia and his partner Nancy Wingham, the Pecan Nourishing Body Scrub offers deep exfoliation to reveal softer, more luminous skin. Nuez Acres’ formula uses expeller-pressed pecans to gently exfoliate and encourage new cell growth, while a blend of hydrating lemon and lavender oils rejuvenates your skin’s natural glow. Treat yourself to a moment of relaxation and self-care with their Pecan Nourishing Body Scrub, and experience the ultimate in skincare luxury.

Boujee Native Lip Balm

From Sweetgrass Soap, owned by Francesca Amine from Lac Seul First Nation, this Boujee Native Lip Pointing Grease Lip Balm will nourish and protect your lips with the power of nature. Crafted using select oils and butters and added vitamin E, this premium lip balm will leave your lips moisturized and tasting like pineapples and mangos. 

Wood Eagle Keychain

From E3 Apparel, founded by Conlin McDonald from Muskeg Lake Cree Nation, this keychain features a laser printed design of an eagle and the Cree syllabic word for ‘eagle’ on a wooden coin. E3 Apparel is an initiative to promote the relearning of the Cree language through apparel. Start a conversation wherever you go with this unique eagle design.

‘Coureurs des Bois’ Birch Bark Coffee 

From Birch Bark Coffee Co., founded by Mark Marsolais-Nahwegahbow from Whitefish River First Nation, this blend of coffee is inspired by the birch trees that surround his community. Indulge in the unique, rich, and fruity flavours of ‘Coureurs des Bois’ (Wooded Runners) whole bean medium roast coffee, where every sip offers a taste that brings you back to Mother Earth and the land that inspired the coffee bean.

Pow Wow Pitch Box recipients will receive special access to three digital experiences from the following Pow Wow Pitch Alumni:

Powwow Experience

From Marmar Media, founded by Marlon Weekusk from Onion Lake Cree Nation, this video shares the rich Indigenous culture, food, dance, and celebration that happens at powwows. It offers an immersive glimpse into the vibrant traditions and communal spirit that defines these gatherings, and invites viewers to experience the joy and unity that comes with these cultural celebrations.

Documentary Film

From Reel Indian Pictures, co-founder Ramona Emerson from Tohatchi, New Mexico, shares a local, grassroots story of youth as they travel to learn from elders to bring awareness to an important issue and find ways to implement change in their own communities. Watch this powerful narrative and find ways to support positive change in your local community.

Digital Song

Alicia Kayley, a singer and songwriter from the Algonquin and Tahltan Nations, shares her voice through a captivating rendition of a Pop R&B song in Anishinaabemowin, showcasing her cultural roots in mainstream music. Experience the magic of Alicia Kayley’s voice and support her artistic journey by sharing her music.

Pre-sales for the 2024 Pow Wow Pitch Box closed on June 30th. View these products at powwowpitch.org/box. 

The post Pow Wow Pitch Reveals Contents of 2024 Box appeared first on Pow Wow Pitch.