From the deep history and culture of the Wendat people, Bastien Industries is bringing the traditional moccasins mainstream. Bastien Industries Owner and a 2023 Aritzia Fashion Grant Recipient, Jason Picard-Binet, shares his entrepreneurial journey and his passion for uplifting tradition to take up space in the fashion industry.

Jason’s business, Bastien Industries, is a family-founded business that designs, manufactures, and distributes 100% Huron Wendat moccasins. Founded in the late 19th century, Bastien Industries has been an intrinsic part of the Wendat Nation. “At one point,” Jason recalls, “almost 80% of Wendat families had some connection to the factory. Knowing that I’m continuing this rich history gives me immense pride and motivates me to elevate our brand further.”

“Since 1878, the Wendat people have been crafting moccasins with the greatest respect for traditional craftsmanship and heritage,” Jason shares. “That heritage is transmitted, one bead at a time, through the careful work of our dedicated and proud team. Our greatest ambition is that our moccasins bring you comfort and style, giving you the freedom to be yourself, everywhere.”

To Jason, Bastien Industries means more than a name or a brand, “It is the flagship of the Huron-Wendat heritage of being the people of trade.” Indigenous design and fashion holds deep history as explained by Jason, “Since time immemorial, Indigenous peoples have used their clothing to differentiate themselves, to communicate their origins.”

“Authenticity” is the word Jason Picard-Binet chooses when asked about the emotion he wishes to evoke with Bastien Industries’ designs. In a global landscape where Indigenous designs are often misused or misrepresented, Jason aspires for his brand to stand as the hallmark of genuine Indigenous moccasin craftsmanship.

His aspirations for Bastien are crystal clear: “To break into the fashion world. I want our moccasins to be acknowledged for their true value, history, and authenticity.”

When asked about the impact of the Aritzia Indigenous Fashion Grant on Bastien Industries, Jason reflected on the brand’s recent ventures. Just last February, they delved into the B2C sales domain, underwent a significant rebranding, and kickstarted new social media initiatives along with an ecommerce website. He envisions the Aritzia grant as a vital catalyst, planning to channel these funds into developing website marketing and enhancing online sales.

Jason’s message to aspiring Indigenous youth in entrepreneurship is emphatic. “Now is the ideal time for us. Our ancestors worked hard to gain recognition and it’s time for us to use those opportunities to break into the business world. We must take our place everywhere on Turtle Island and beyond.”

With a deep-rooted dedication to tradition and authenticity, Jason Picard-Binet is steering Bastien Industries forward, ensuring its legacy as a beacon of genuine Indigenous craftsmanship and heritage that thrives in the modern era.

To watch Jason’s winning pitch, click here. To register to watch the Pow Wow Pitch Grand Finale on October 19th at 6 PM ET, click here. To read more about the 2023 Aritzia Fashion Grant Recipients, click here. To shop Bastien Industries, click here. 

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On September 15, Pow Wow Pitch, North America’s premier pitch competition for Indigenous entrepreneurs, presented in partnership with RBC, Shopify, and Mastercard, announced three winners of the Fashion Semi-Final category, presented in partnership with Aritzia: 

• Fashion Apparel Winner: Jodie Moonie, the Timiskaming First Nation Founder of Muusa from Notre Dame Du Nord, Quebec.
• Fashion Design Winner: Dante Biss-Grayson, the Osage Founder of Sky-Eagle Collection from Taos, New Mexico (USA).
• Fashion Shoes & Accessories Winner: Jason Picard-Binet, the Huron Wendat President of Bastien Industries from Wendake, Quebec.

Each entrepreneur has won $1,000 and is advancing to the Finals for a chance to win $25,000 to grow their businesses. In addition, each winner has won an Aritzia Fashion Grant of $2,500 and each Runner Up of the Fashion Category has won an Aritzia Runner Up Fashion Grant of $1,000. To read the announcement of the 2023 Aritzia Fashion Grants, click here.

More than 2,000 Indigenous entrepreneurs from across Canada and the United States applied to Pow Wow Pitch this year for their chance to win cash prizes and advance to the Pow Wow Pitch Finals. From the 2,000 applicants, 130 were selected as Semi-Finalists and provided with training and mentorship to prepare for their semi-final pitch to the Judges.

Last Friday, Sunshine Tenasco, Founder of Pow Wow Pitch, emceed the action-packed program, where the twelve Fashion Semi-Finalists had the opportunity to pitch their fashion brands and businesses in one minute for their chance to win.

Judges included Cameron Skura, Senior Relationship Manager at RBC; Kyle Brennan Shàwinipinesì, Build Native Program Manager at Shopify; Nishita Padhy, Senior Analyst of Human Resources and Business Analytics, Mastercard; and Jackie Mckinley, Manager of Corporate Giving at Aritzia.

Fashion Apparel Semi-Final Spotlight

“This is my first time pitching and I wanted to be a part of the amazing Pow Wow Pitch community,” said Jodie Moonie, Founder of Muusa. “I’ve learned so much and met so many wonderful and inspiring people along the way.”

Muusa is an Indigenous- and women-owned scrub apparel brand that combines the beauty of traditional design with the functionality of healthcare wear. Founder, Jodie Moonie, created Muusa to create a product that makes the wearers feel comfortable, confident and empowered to best support the people that take care of everyone in healthcare. Jodie shares Muusa’s mission, “We’re here to make our healthcare workers shine, one scrub set at a time.”

To watch Jodie’s winning pitch, click here. 

Jaret Smith, Founder of Unparalleled Clothing Company was honoured as the Runner Up of the Fashion Apparel Category and received an Aritzia Runner Up Fashion Grant of $1,000.

Fashion Design Semi-Final Spotlight

“My grandpa was one of our last elders, and each summer I would go on the powwow trail and help him,” said fashion designer and vetran Dante Biss-Grayson, Founder of Sky-Eagle Collection. “I came home from the war and started Sky-Eagle Collection with my family to celebrate and showcase our powwow traditions with my community and global runways.”

Sky-Eagle Collection is an Indigenous fashion house based in Taos, New Mexico, that celebrates the beauty of Indigenous culture and is committed to pushing the boundaries of Indigenous art by combining traditional with contemporary art styles. Dante pitched to expand his impact by designing and supplying uniforms for the casino industry and transitioning to in-community manufacturing to create more opportunities for local Indigenous people. 

To watch Dante’s winning pitch, click here.

Raphaëlle Langevin, Founder of Matsheshu Créations, was honoured as the Runner Up for the Fashion Design Category and received an Aritzia Fashion Grant of $1,000. In addition, the judges provided an Honourable Mention to Wyatt Miller, Founder of Sparked Apparel.

Fashion Shoes & Accessories SemiFinal Spotlight

“As a former ITAC employee, I’ve always admired the work of the Pow Wow Pitch team,” said Jason Picard-Binet, Owner of Bastien Industries. “In April 2022, I decided to put an end to my career in tourism to pursue my dream of becoming an entrepreneur. When I bought Bastien Industries, it was clear to me that I was going to try out for the Pow Wow Pitch.”

Bastien Industries is a moccasin manufacturing company, originally founded in 1972 by the Bastien family and is owned today by Jason Picard-Binet. Bastien Industries crafts moccasins that represent the heritage of the Wendat people. Bastien Industries has taken strides to give back to the community through employment opportunities, sourcing everything locally, and a program that supports women reentering the workforce from the criminal justice system. Jason pitched to win funds to support him to scale digital marketing activities to grow online sales. 

To watch Jason’s winning pitch, click here. 

Janelle Alladina, Founder of Indiginize Creation, was honoured as the Runner Up of the Fashion Shoes & Accessories Category and received an Aritzia Fashion Grant of $1,000.

“Congratulations to Jodie, Dante, and Jason for moving onto the 2023 Pow Wow Pitch Finals,” said Sunshine Tenasco, Founder of Pow Wow Pitch. “It’s incredibly uplifting to see your creativity and innovation reshaping the fashion landscape. Your leadership in building Indigenous values, designs, and brands is transforming the fashion industry and inspiring others in your footsteps. From our communities to global runways, congratulations and good luck in the finals!”

“Pow Wow Pitch is a tremendous showcase of Indigenous innovation and entrepreneurship, and the stories and achievements of this year’s semi-finalists are a testament to their creativity and entrepreneurial spirit,” said Michael Ferencich, Senior Vice President, Business Financial Services, RBC. “We’re so proud of all our participants and semi-finalists, and we will continue to support their growth and success in the future.”

“Being involved in Pow Wow Pitch is not just an honor, it’s a privilege to witness the creativity and innovation of Indigenous entrepreneurs,” said Kyle Brennan Shàwinipinesì, Build Native Program Manager at Shopify. “It’s a reminder of the resilience and strength of our communities and the power of entrepreneurship to create positive change. Shopify has played a proud role in supporting Pow Wow Pitch, so it is exciting to see how things have grown over the years. What an incredible opportunity for Indigenous entrepreneurs!”

“At Mastercard, we’ve been inspired by the innovative thinking and solutions brought forward by all the Indigenous entrepreneurs involved in this year’s Pow Wow Pitch,” said Sasha Krstic, President of Mastercard in Canada. “The future is brighter when Indigenous entrepreneurship is recognized, supported and celebrated, and we are honoured to play a role in continued success and growth of these entrepreneurs. Congratulations to all the pitchers and congratulations to Jodie, Dante, and Jason on advancing to the next round.”

To watch the Fashion Semi-Final, click here.

Jodie, Dante, and Jason will now all advance to the Pow Wow Pitch Finals to pitch for the Grand Prize of $25,000, which broadcasts online on October 19th. Visit www.powwowpitch.org for more information.

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