As part of Aritzia’s commitment to participating in acts of reconciliation, both within its organization and with Indigenous communities across Canada, the Everyday Luxury retailer has partnered with Pow Wow Pitch for its fourth year to support Indigenous entrepreneurs for the 2025 Pow Wow Pitch Competition.

Aritzia’s impact extends beyond funding, recognizing and fostering the immense talent of Indigenous women and two-spirit entrepreneurs. By investing in their diverse ventures, Pow Wow Pitch and Aritzia advance reconciliation through creative, cultural, and economic empowerment, enriching communities and the broader economy.

On September 17th, Pow Wow Pitch completed their announcement of all eighteen Finalists that will be advancing to the 2025 Grand Finale. Among these exceptional individuals, thirteen women and two-spirit Finalists were recognized and awarded with an Aritzia Grant, providing vital support for their deeply rooted, culturally grounded, and diverse initiatives across multiple industries.

Meet the 2025 Aritzia Grant Recipients:

Debbie Courchene, Founder of IndigE-girl Comedy, is an Indigenous woman from Sagkeeng First Nation and operates her not-for-profit organization in Vancouver, British Columbia. IndigE-girl Comedy is an organization dedicated to empowering Indigenous women, queer, and non-binary voices in the stand-up comedy industry. Watch Debbie’s pitch.

Christen Meeko Falcon, Co-Founder of Backpacker’s Ferry, is an Indigenous woman from the Blackfeet Nation, near Montana, USA where she owns and operates her Indigenous tourism company alongside her partner. Backpacker’s Ferry is a tourism and transportation company on the traditional lands of the Blackfeet Nation that connects travelers to the culture, history, and landscapes of the Blackfeet people. Watch Christen’s pitch.

Ariana Fotinakis and Vanessa Lesperance, Co-Founders of Decolonize and Rize, are Indigenous women from Aamjiwnaang First Nation and the Manitoba Métis Federation who operate their organization from Salt Spring Island, British Columbia. Decolonize and Rize, a heartfelt organization dedicated to guiding mid- to large-sized organizations on a journey toward holistic reconciliation, decolonial transformation, and employee well-being. Watch Ariana’s pitch.

Wendy Landry, Owner of Bebia Cho Foods Co., is an Indigenous woman from Deh Gáh Got’îê Dene First Nation who operates her business in Kelowna, British Columbia. Bebia Cho Foods, is a snack company bringing delicious and nutritious fruit snacks from the Okanagan to families in Northern and isolated Indigenous communities. Read about Wendy’s win.

Sunday Queskekapow and Victoria Perrie, Co-Founders of Kíwétinohk Consulting, are a two-spirit and Indigenous woman entrepreneur from Norway House Cree Nation and the Manitoba Métis Federation who operate their organization from Winnipeg, Manitoba. Kíwétinohk Consulting is a consulting firm serving northern Manitoba and the Nunavut Arctic, advancing justice, equity, and healing through culturally grounded consulting, programming, and restorative justice initiatives. Watch Sunday’s pitch.

Annie Pillaktuaq, Founder of Art Den by Annie, is an Indigenous woman from Iqaluit, Nunavut and is a talented artist based in Ottawa, Ontario. Art Den by Annie is an art and design studio by Annie Pillaktuaq that blends traditional knowledge with contemporary expression through visual art, sealskin accessories, and a vision to create a collaborative hub for Indigenous and Inuit artists in Ottawa. Watch Annie’s pitch.

Jackie DeCouteau-Gill, Founder of Kokums Helper Society, is an Indigenous woman from Liidlii Kue First Nation and is based in Edmonton, Alberta. Jackie is a passionate advocate for culturally grounded end-of-life care within Indigenous communities. Kokums Helper Society is an Indigenous-led organization providing trauma-informed, culturally grounded end-of-life care that honours ceremony, community, and connection. Watch Jackie’s pitch.

Shauna White Bear, Founder of White Bear Moccasins LLC, is an Indigenous woman from the MHA Nation, near Bozeman, MT, and a self-taught moccasin maker and leatherworker. White Bear Moccasins is an Indigenous-owned business specializing in handcrafted moccasins and offering unique moccasin repair services at powwows, blending traditional craftsmanship with contemporary design. Watch Shauna’s pitch. 

Shyanne Yellowbird, Founder of mîmîNîsak, is an Indigenous woman from the Samson Cree Nation whose Seattle-based business brings Indigenous storytelling to life through art and design. mîmîNîsak is a new brand that features a unique line of dolls inspired by the Cree Little People, spiritual beings that embody guidance, protection, and cultural memory. Watch Shyanne’s Pitch.

Tessa Belanger, Founder of Pass the Sage, is an Indigenous woman from Kitigan Zibi Anishinaabeg who is writing her Indigenous perspective book from Ottawa, Ontario. Pass the Sage is an initiative that creates safe spaces for Indigenous storytelling, reflection, and healing, blending traditional knowledge with creative expression to support community wellness. Watch Tessa’s pitch. 

Destiny Moser, Founder of FoodZen, is an Indigenous woman and chef from Rainy River First Nation and operates her food-based business in Cambridge, Ontario. FoodZen revitalizes Indigenous food systems through a modern culinary lens, emphasizing hyper-local, seasonal ingredients and sustainable partnerships with local farmers. Through personal chef services, meal deliveries, and educational workshops, Destiny promotes food sovereignty and celebrates Indigenous culinary traditions. Watch Destiny’s pitch. 

Kendal Garlow, Co-Founder of SproutSync Ltd., is an Indigenous Mohawk woman from Six Nations of the Grand River, Ontario where she and her partner operate their agri-tech company. SproutSync is a new greenhouse automation company with a vision to empower Indigenous growers through culturally aligned automation tools and solutions. Watch Kendal’s pitch.

Tannis and Rayel Smoke, Co-Founders of Niña Waṡte Events, are Indigenous women from the Dakota Plains Wahpeton Oyate and who operate their company from Winnipeg, Manitoba. Niña Waṡte Events, a vibrant Indigenous-owned game rental company reimagining the world of board games through an Indigenous lens by redesigning popular games to center Indigenous people, culture, and language. Read about Tannis and Rayel’s win.

“I feel blessed and honoured to be selected for this grant. Any funding we receive goes back into feeding our community through mentorship, fair and equitable pay, and visibility for women, gender-diverse and queer creatives who are making moves,” shared Debbie Courchene, Founder of IndigE-girl Comedy. “Your support helps us clear the path for others, removing barriers, and raising up the voices of women and two-spirit creatives. This funding allows us to continue creating spaces that uplift underrepresented voices, amplify joy and resilience in our communities, and support Indigenous women, Two-Spirit, and queer creators in sharing their stories.”

“Thank you to Aritzia for your continued support and for amplifying the voices of Indigenous women and two-spirit entrepreneurs through Pow Wow Pitch. Your partnership reflects a meaningful commitment to reconciliation and the growth of Indigenous-led businesses,”  said Naomi Sarazin, Executive Director of Pow Wow Pitch. “This year’s Aritzia Grant recipients shine with talent, creativity, and unwavering commitment to their communities. We’re inspired by all that you do and can’t wait to see your businesses thrive. Congratulations to each of you, and we are so excited to cheer you on in the Grand Finale.”

“Our partnership with Pow Wow Pitch continues to inspire and grow in meaningful ways,” said Corinne Kepper, Vice President of Corporate Giving at Aritzia. “We congratulate this year’s Aritzia Grant recipients who are all exceptional Indigenous women and two-spirit entrepreneurs, who bring creativity, vision, and dedication to their business ventures. Through this grant, we are proud to provide funding to help them scale their businesses and make a lasting impact in their communities. We’re cheering them on in the Grand Finale and can’t wait to see all they will achieve.”

All of the Aritzia Grant Recipients will be pitching in the Pow Wow Pitch Grand Finale on October 22, 2025 at 6:00 PM ET for their chance to win this year’s Grand Prize of $25,000. Register to watch the Grand Finale at powwowpitch.org/register.

The post Aritzia and Pow Wow Pitch award thirteen Grants to Indigenous Women and Two-Spirit Entrepreneurs appeared first on Pow Wow Pitch.

On September 11th, Pow Wow Pitch, an Indigenous-led non-profit organization that hosts a Turtle Island wide Indigenous Business Pitch Competition for Indigenous entrepreneurs, presented in partnership with RBC and Mastercard, announced Shauna White Bear, MHA First Nation Founder of White Bear Moccasins LLC, a business based in Bozeman, MT, USA, as the 2025 Pow Wow Pitch Fashion Semi-Final Winner. Shauna has won $1,000 and is advancing to the Grand Finale for a chance to win $25,000 to grow their business.

More than 130 Indigenous entrepreneurs from across Turtle Island (Canada and the United States) were selected as Semi-Finalists in this year’s Pow Wow Pitch. Each received training and mentorship to prepare for their semi-final pitch to the Judges, competing for the chance to advance to the Pow Wow Pitch Grand Finale. Eleven Fashion Semi-Finalists had the opportunity to pitch their organizations and community initiatives in one-minute for their chance to win an industry prize and a spot in the finals.

Judges included Trisha Hayter, Director of Portfolio Management & Data, RBC Origins, at RBC; Duong Vu, Senior Data Scientist at Mastercard; Corinne Kepper, Vice President of Corporate Giving at Aritzia; and Trisha Pitura, Co-Founder & Co-Owner, at MINI TIPI.

“I’d like to thank my family, my friends, and most importantly the White Bear Moccasins Pack — Mae, Summer, Valor, and Angelina. We did it. We won!” said Shauna White Bear, founder of White Bear Moccasins LLC.

Shauna White Bear, founder of White Bear Moccasins LLC, is a self-taught moccasin maker, leatherworker, and creative force with a passion for craftsmanship, culture, and healing. Based on years of hands-on learning in a traditional cobbler shop, Shauna’s journey began from a place of heartbreak and transformation, leading her to embrace moccasin making as both an art form and a path to personal growth. Her work blends traditional techniques with unique and modern design elements, incorporating materials like wool, brass, and copper to create one-of-a-kind, durable moccasins that reflect her story and her customers’ individuality. Through her brand, Shauna shares her love for leatherwork and storytelling, hoping to inspire younger generations to take pride in their roots and use their creativity to build a life of authenticity and purpose.

In her pitch, Shauna shared plans to use the funding to expand the production and reach of White Bear Moccasins without compromising the handcrafted quality that defines her brand. A portion of the funds will go toward investing in a leather clicker press and custom moccasin pattern dyes to increase efficiency and consistency. She also plans to purchase a portable hand crank sewing machine and a small travel trailer to launch a mobile repair shop, bringing her services directly into Indigenous communities.

To support other makers, Shauna intends to buy bulk tray cloth wool to expand her retail offerings and source materials from fellow Indigenous artisans whenever possible. Her broader mission is to motivate youth to engage their hands and minds, stay rooted in authenticity, and take pride in their culture and creativity. Through White Bear Moccasins, Shauna is not only building a business, she is cultivating a movement of healing, empowerment, and Indigenous excellence.

“The lessons I’ve learned are to never second-guess yourself, to trust your intuition, and to always take a chance on every opportunity that comes your way,” shared Shauna. “If something feels outside of your comfort zone and makes you nervous, that is usually a sign it is worth doing.”

The judges appreciated her clear and compelling presentation and were impressed by the beautiful handmade quality of her work, which resonates deeply with her growing client base. They also commended her remarkable progress and leadership as she continues to expand her business and team.

“Congratulations to Shauna on advancing to the 2025 Pow Wow Pitch Grand Finale,” said Naomi Sarazin, Executive Director of Pow Wow Pitch. “Her journey and work with White Bear Moccasins embody the spirit of creativity and cultural pride. Shauna’s craftsmanship and vision not only uplift her community, but also inspire the next generation of Indigenous peoples to stay rooted in their culture and authenticity as they follow their own paths.”

Alongside selecting a winner, the judges also acknowledged the Runner Up for the Fashion industry category. Shayna Boudreau, Founder of Amakehs Designs, was praised by the judges for her passion, energy, and ambition to grow a business that uplifts her community while showcasing her unique products. They were impressed by her strong start and creative offerings and encouraged her to continue highlighting what makes her brand special as she scales.

“Pow Wow Pitch is an incredible showcase of Indigenous changemakers who are making a meaningful impact through their passion, creativity, and determination,” said Chinyere Eni, Head of RBC Origins. “We are so inspired by all the participants and semi-finalists – their ingenuity and perseverance to bring their innovative ideas to life is truly commendable. At RBC, we are committed to supporting their entrepreneurial journey and celebrating their successes.”

“The talent and determination showcased by this year’s Pow Wow Pitch entrepreneurs have been nothing short of inspiring,” said Jennifer M. Sloan, Senior Vice President, Government Affairs & Policy and Stakeholder Engagement at Mastercard, Canada. “Our team at Mastercard works closely with partners like Pow Wow Pitch to break down barriers and create new opportunities for growth and economic prosperity across Canada. Congratulations to all the pitchers for sharing their ideas and stories, and a special congratulations to Shauna White Bear for advancing to the next round.”

To watch Shauna’s winning pitch, click here. To watch the Fashion Semi-Final episode, click here.

Shauna will now advance to the Pow Wow Pitch Grand Finale to pitch for the Grand Prize of $25,000, which broadcasts online on October 22, 2025. Register to watch the 2025 Grand Finale at powwowpitch.org/register.

The post Shauna White Bear, White Bear Moccasins LLC, wins Fashion Semi-Final appeared first on Pow Wow Pitch.

On September 9th, Pow Wow Pitch, an Indigenous-led non-profit organization that hosts a Turtle Island wide Indigenous Business Pitch Competition for Indigenous entrepreneurs, presented in partnership with RBC and Mastercard, announced Tessa Belanger, the Kitigan Zibi Anishinabeg First Nation Founder of Pass the Sage, a business based in Ottawa, ON, as the 2025 Pow Wow Pitch Creative Semi-Final Winner. Tessa has won $1,000 and is advancing to the Grand Finale for a chance to win $25,000 to grow their business.

More than 130 Indigenous entrepreneurs from across Turtle Island (Canada and the United States) were selected as Semi-Finalists in this year’s Pow Wow Pitch. Each received training and mentorship to prepare for their semi-final pitch to the Judges, competing for the chance to advance to the Pow Wow Pitch Grand Finale. Twelve Creative Semi-Finalists had the opportunity to pitch their organizations and community initiatives in one-minute for their chance to win an industry prize and a spot in the finals.

Judges included Cameron Skura, Senior Relationship Manager at RBC; Helena Wade, Manager of Communications at Mastercard; Meagan Thompson, Director of Corporate Proposals at Altis Recruitment; Pegah Bazogh, Director of Operations at Aritzia; and Preeti Hiro, Regional Coordinator at EDC.

“When I found out, I felt overwhelmed with gratitude, excitement, and a deep sense of purpose,” said Tessa Belanger, founder of Pass the Sage. “It felt like more than a moment. I want to thank my home community of Kitigan Zibi, the Creator for guiding me, and my son Macaya, who inspires me every single day to keep pushing forward and breaking generational curses. I am also incredibly thankful to the Pow Wow Pitch team for creating a platform where our projects, stories, and dreams can come to life and be seen for the medicine they truly are.”

Tessa Belanger, founder of Pass the Sage, is an Anishinaabeg writer, educator, and community healer from Kitigan Zibi Anishinaabeg, dedicated to creating safe, supportive spaces for Indigenous storytelling, reflection, and healing. Rooted in her mission to help others feel seen, heard, and connected, Tessa blends traditional knowledge with creative expression to support community wellness. Her work includes the Pass the Sage Guided Journal, a culturally grounded resource featuring reflection prompts, teachings, and writing exercises, as well as creative writing workshops that center storytelling as a form of medicine. Through these offerings, Tessa helps Indigenous youth and community members explore identity, build resilience, and reclaim their stories.

In her pitch, Tessa shared plans to reinvest in Pass the Sage by expanding the guided journal into a multi-book series, growing her anthology collections, and offering more creative writing workshops to reach remote and underserved communities. She emphasized her commitment to community impact, with 25 percent of all revenue going back into Indigenous charities across Canada. Additional funding would support the distribution of journals to schools, libraries, and homes, provide honorariums to Indigenous collaborators and knowledge keepers, and build capacity for grassroots healing programs. Through this work, Tessa aims to deepen the reach of Pass the Sage while fostering cultural revitalization, intergenerational connection, and a collective path toward healing.

“One lesson I’ve carried is that our stories are our strength and a dream is never too big or too far fetched” says Tessa. “For other Indigenous entrepreneurs, I would say, trust your vision, lean into community, and don’t be afraid to take up space even when met with doubt. Every step forward, even the small ones, matters.”

The judges appreciated Tessa’s polished and well-prepared presentation, which clearly communicated her product, its meaningful impact, and her strong commitment to supporting Indigenous organizations and education. They were impressed by how clearly she presented the use of proceeds and admired her collaborative approach, including her partnerships with Indigenous communities.

“Congratulations to Tessa on advancing to the 2025 Pow Wow Pitch Grand Finale,” said Naomi Sarazin, Executive Director of Pow Wow Pitch. “Through Pass the Sage, Tessa is using storytelling as a way to support healing by creating spaces for reflection and connection. Her vision and commitment to community is what we love to celebrate at Pow Wow Pitch, entrepreneurship that is deeply rooted in love for community.”

Alongside selecting a winner, the judges also acknowledged the Runner Up for the Creative industry category. Brittany Bonaparte, Founder of Water Drum Boy, the judges appreciated the creativity and cultural significance of revitalizing the Kanien’kehá (Mohawk language) through digital design, as well as the engaging presentation showcasing drawings, products, and the inspiration behind Water Drum Boy.

“Pow Wow Pitch is an incredible showcase of Indigenous changemakers who are making a meaningful impact through their passion, creativity, and determination,” said Chinyere Eni, Head of RBC Origins. “We are so inspired by all the participants and semi-finalists – their ingenuity and perseverance to bring their innovative ideas to life is truly commendable. At RBC, we are committed to supporting their entrepreneurial journey and celebrating their successes.”

“The talent and determination showcased by this year’s Pow Wow Pitch entrepreneurs have been nothing short of inspiring,” said Jennifer M. Sloan, Senior Vice President, Government Affairs & Policy and Stakeholder Engagement at Mastercard, Canada. “Our team at Mastercard works closely with partners like Pow Wow Pitch to break down barriers and create new opportunities for growth and economic prosperity across Canada. Congratulations to all the pitchers for sharing their ideas and stories, and a special congratulations to Tessa Belanger for advancing to the next round.”

To watch Tessa’s winning pitch, click here. To watch the Creative Semi-Final episode, click here.

Tessa will now advance to the Pow Wow Pitch Grand Finale to pitch for the Grand Prize of $25,000, which broadcasts online on October 22, 2025. Register to watch the 2025 Grand Finale at powwowpitch.org/register.

The post Tessa Belanger, Pass the Sage, wins Creative Semi-Final appeared first on Pow Wow Pitch.

Cora Kavyaktok, a proud Inuk entrepreneur originally from Cambridge Bay, Nunavut, is redefining what business wear can look like through her brand, Inuk Gold. Now based in Vermilion, Alberta, Cora is the founder and creative force behind this emerging clothing line that offers professional business attire featuring subtle Inuit designs created by Inuit artists. More than fashion, Inuk Gold is a platform for cultural celebration and community reinvestment. The brand purchases artwork upfront, shares each artist’s story, and gives five percent of net profits directly to the artist, with another five percent donated to a nonprofit of their choice in their home community. Inuk Gold blends elegance with purpose, making space for Inuit identity in boardrooms across the country.

The inspiration for Inuk Gold came from Cora’s own experience navigating the corporate world. She often found herself wishing for clothing that reflected her heritage while still aligning with professional expectations. That absence sparked an idea. “There was nothing I could wear to work that represented my Inuit identity,” Cora shares. What started as a personal gap quickly evolved into a business rooted in pride, purpose, and cultural authenticity. Inuk Gold is not just clothing, it is a movement designed to empower artists, elevate Indigenous presence in professional spaces, and spark important conversations about representation.

Although still in its early stages, Inuk Gold has a clear and compelling mission: bring Inuit artistry into business wear and use fashion as a vehicle for change. The designs feature artwork by Inuit creators, with a strong emphasis on storytelling and giving back. “Our hope is that by showcasing these artists, we help amplify their work far beyond our clothing,” says Cora. Each piece is intentionally crafted to reflect Inuit values while providing customers with a tangible connection to the communities and creators behind the designs. For Cora, it is about honouring culture and creating opportunities with every stitch.

Cora’s journey to launching Inuk Gold officially began when she attended a Pow Wow Pitch information session. She had been dreaming about the brand for over a year but had not yet taken the leap into business. Learning that she did not need an established venture to participate gave her the confidence to start. “I am so thankful for this opportunity,” she reflects. “It pushed me to stop dreaming and start doing.” Since then, Inuk Gold has moved from concept to reality driven by community values and a vision for change.

As a Pow Wow Pitch Semi-Finalist, Cora was paired with Jasmine Chan from Aritzia as a mentor. That experience, she says, was one of the most valuable parts of the process. “Having access to someone with industry knowledge was incredible. Jasmine met with me twice, took time to understand my goals, and offered compassionate, thoughtful guidance.” Beyond the practical advice, Cora says the mentorship left her feeling supported and inspired. “Jasmine really cared about helping Indigenous communities. I felt heard and respected throughout the process, and I recommend every semi-finalist take full advantage of the mentorship opportunity.”

For aspiring Indigenous entrepreneurs, Cora offers heartfelt advice: “Starting a business can feel scary, and it is. But just do the work.” She encourages others to believe in their ideas, trust their instincts, and remember the deeper meaning behind their efforts. “You are more capable than you realize. Your idea matters, and so do you. When you invest in yourself and your community, we all win.” She adds, “Take the leap. Let your heart guide you. You are carrying forward the strength of generations before you. Be your ancestors’ wildest dreams, and know that every step you take opens doors for those who will follow.”

Watch Cora as she pitches Inuk Gold in the Fashion category airing on September 11, 2025 at 6:00 PM ET. Click here to see all episodes: powwowpitch.org/episodes.

The post Be your ancestors’ wildest dreams appeared first on Pow Wow Pitch.

Christine Marie, a proud Métis Nation of Saskatchewan entrepreneur based in Saskatoon, SK, is building more than a brand. She is building a movement. As the founder and CEO of Awasis Boutique, Christine has created a space where culture, community, and commerce come together to celebrate Indigenous identity, revitalize lost languages, and inspire future generations. What began in 2018 as an Indigenous baby and kids apparel brand has since blossomed into a nationally recognized business that serves people of all ages including allies through culturally rich, stylish, and functional products.

Rooted in Christine’s lived experiences and driven by her passion for cultural education, Awasis Boutique uses apparel to tell stories and spark conversations. From onesies with Cree syllabics to Michif-language blankets and even calorie free bannock stuffies, every item is designed with the intention to honour Indigenous languages, reconnect families to culture, and create joy. Beyond retail, the brand offers custom orders, educational workshops, and collaborates with organizations to support reconciliation in meaningful and respectful ways.

Christine’s journey is one of resilience and heart. She remembers the support her family received during childhood including food hampers and hand me down clothes and how those acts of kindness stayed with her. That memory fuels Awasis Boutique’s deep commitment to giving back. “It was always going to be a pillar of the business,” she shares. That commitment has resulted in over $120,000 donated back into community initiatives and partnerships that uplift Indigenous peoples.

From pitching to the Dragons on Dragons’ Den in May 2025 to growing from her kitchen island to a brick and mortar store on one of Saskatoon’s most sought after streets, Christine has consistently pushed boundaries. She has also led over 40 collaborations with notable partners like The Jilly Box, First Nations Bank of Canada, University of Saskatchewan, Saskatchewan Roughriders, and Nutrien among others. Through every collaboration, her team ensures that relationships are grounded in ethics, respect, and reconciliation in action.

Christine applied to Pow Wow Pitch after years of watching inspiring entrepreneur stories on social media. “It’s evident that strong relationships have been built and that people genuinely want to see Indigenous businesses flourish,” she explains. Becoming a Semi Finalist has been a highlight in her entrepreneurial journey. “It’s been such a fun experience and I’ve felt truly seen and supported from coast to coast.”

She was paired with mentor Zoe Crane from Aritzia, who left a lasting impression with her warm and supportive energy. “She was lovely, kind and encouraging,” Christine says.

When asked what advice she has for aspiring entrepreneurs, Christine shares this wisdom: “Once you take the first step, the next ones won’t feel so scary. Give yourself grace. You won’t get it all right away and that’s okay.” She emphasizes the importance of setting boundaries in a world where business and social media never sleep. “Just because social media runs 24/7 doesn’t mean you should. You can’t pour from an empty cup. Take care of yourself. Your family, friends, and customers will thank you for it.”

Christine is proving that business can be bold, beautiful, and deeply rooted in culture and care. With Awasis Boutique, she is helping Indigenous people reclaim space, language, and pride, one creative product at a time.

Watch Christine as she pitches Awasis Boutique in the Consumer Products & Retail category airing on September 3, 2025, at 6:00 PM ET. Click here to see all episodes: powwowpitch.org/episodes.

The post Take the first step appeared first on Pow Wow Pitch.

As part of Aritzia’s commitment to participating in acts of reconciliation, both within its organization and with Indigenous communities across Canada, the Everyday Luxury retailer has partnered with Pow Wow Pitch for its fourth year to support Indigenous fashion entrepreneurs and businesses. 

Pow Wow Pitch and Aritzia’s partnership began in 2022 and introduced the Fashion Category to the competition along with the Aritizia Indigenous Fashion Grants, supporting and empowering 6 fashion entrepreneurs with extra cash each year. New to the 2025 Pow Wow Pitch Competition, Aritzia is now expanding their support beyond the Fashion Category by awarding Aritzia Grants to Indigenous women and two-spirit entrepreneurs that advance to the Grand Finale across all industry categories.

This expansion reflects Aritzia’s deepening commitment to advancing equity, representation, and opportunity for Indigenous entrepreneurs across diverse sectors. By offering the Aritzia Grant to Grand Finale finalists beyond the fashion category, Aritzia and Pow Wow Pitch are together recognizing the leadership, resilience, and innovation of Indigenous women and two-spirit founders in every corner of the business world. These grants will help entrepreneurs scale their ventures, share their stories, and thrive on their own terms.

Together, Aritzia and Pow Wow Pitch are fostering creative, cultural, and economic empowerment to uplift and celebrate Indigenous entrepreneurs.

“Our partnership with Pow Wow Pitch continues to grow in exciting and meaningful ways,” said Corinne Kepper, Vice President of Corporate Giving at Aritzia. “What began with the Aritzia Indigenous Fashion Grants has now evolved into a broader commitment to champion Indigenous women and two-spirit entrepreneurs across all industries. We’re proud to expand our support through the Aritzia Grant, offering both funding and mentorship to help these visionary founders thrive, scale their businesses, and drive lasting impact in their communities.”

“We’re incredibly grateful to Aritzia for growing their support of Indigenous entrepreneurs in such a meaningful way,” said Naomi Sarazin, Executive Director of Pow Wow Pitch. “What began as a shared commitment to uplifting Indigenous fashion has grown into a powerful, cross-sector investment in Indigenous women and two-spirit entrepreneurs across Turtle Island. Through the Aritzia Grant, we’re not only scaling impact, we’re reinforcing a future where Indigenous businesses are recognized, resourced, and thriving in every industry.”

By partnering with Pow Wow Pitch, Aritzia is working collaboratively to strengthen and grow the community of support for Indigenous entrepreneurship, creating greater impact together. 

About Pow Wow Pitch 

Pow Wow Pitch is a program for emerging Indigenous entrepreneurs, which provides a safe, supportive, collaborative, empowering and culturally supportive environment that addresses the unique challenges of Indigenous entrepreneurship. Pow Wow Pitch enhances, develops and accelerates the growth of current and aspiring Indigenous entrepreneurs in a sustainable way through programs and resources. Community leadership through volunteerism is promoted as a reflection of respect and reciprocity as the foundation of the Pow Wow Pitch.

For more information, visit powwowpitch.org.

About Aritzia

Aritzia is a design house with an innovative global platform. Creators and purveyors of Everyday Luxury, Aritzia is home to an extensive portfolio of exclusive brands for every function and individual aesthetic. 

Founded in 1984 in Vancouver, Canada, Aritzia prides itself on creating immersive, highly personalized shopping experiences at aritzia.com and in its 115+ boutiques throughout North America — for everyone, everywhere.

About Aritzia Community™ Giving

Aritzia is committed to giving – to elevate the communities in which their People live and work. With a focus on building meaningful relationships with community partners and engaging their People in giving back, Aritzia cares for and invests in their communities by driving positive change, particularly for women and girls, with a focus on our favourite equation-turned mantra — Women to the Power of Women™.

Visit aritzia.com to learn more.

The post Pow Wow Pitch and Aritzia expand support for Indigenous women and two-spirit entrepreneurs appeared first on Pow Wow Pitch.

From the Kiowa Nation, The Son of Picasso, Founder of Products Of My Environment and 2024 Aritzia Indigenous Fashion Grant Recipient, is a visionary in the world of sustainable streetwear. He launched Products Of My Environment five years ago with a mission to create clothing that not only redefines fashion but also serves as a canvas for self-expression and liberation. “It’s fun. People are like living gallery walls, and my clothing is the painting,” he explains, emphasizing how deeply personal and artistic his designs are. For him, every individual wearing his pieces becomes part of a larger dynamic artwork that celebrates identity, culture, and freedom.

At the heart of Products Of My Environment is a desire to move beyond conventional limits. The brand challenges these conventions by creating fashion that transcends societal labels. “I hope to create a clothing brand that transcends the concept of race, size, or gender,” he shares, aiming to foster an inclusive space where everyone can feel empowered to wear whatever they want, regardless of societal expectations.

Looking ahead, The Son of Picasso has ambitious plans for Products Of My Environment. In the next five years, he aims to establish a full-scale factory for manufacturing luxury streetwear on Indigenous land. This venture would not only allow him to source materials in a way that aligns with his sustainable ethos but also empower Indigenous communities through employment and economic opportunities.

Receiving an Aritzia Indigenous Fashion Grant will provide The Son of Picasso with the essential financial support needed to purchase sustainable supplies, allowing him to further develop Products Of My Environment.

For The Son of Picasso, the essence of Products Of My Environment is about staying true to oneself and embracing the authenticity that comes from within. His advice to aspiring fashion entrepreneurs is simple yet profound: “Be real with yourself.” This message reflects his own journey—one rooted in a deep connection to his heritage, his community, and his unwavering commitment to challenging the status quo.

Products Of My Environment is more than just a streetwear brand—it’s a movement toward authenticity, inclusivity, and a future where fashion becomes a vehicle for personal and cultural empowerment.

To watch The Son Of Picasso’s winning pitch in the Pow Wow Pitch Semi-Finals, click here. To read more about the 2024 Aritzia Fashion Grant Recipients, click here. To shop Products Of My Environment, click here.

The post The Son Of Picasso, Be Real With Products Of My Environment appeared first on Pow Wow Pitch.

From Fort McMurray First Nation, Presley MacMillan, Founder of 12:21 streetwear and 2024 Aritzia Indigenous Fashion Grant Recipient, is on a mission to create a premium streetwear brand that not only offers luxury aesthetics but also fosters positive change. Established just over a year ago, 12:21 streetwear is committed to using sustainable materials and ethical production methods, ensuring that the brand aligns with values of social responsibility and environmental conservation. Additionally, a percentage of the brand’s sales go toward raising awareness and supporting individuals facing substance abuse, homelessness, and environmental causes.

“The idea behind 12:21 is to become a leading sustainable and inclusive clothing brand that empowers individuals to express themselves authentically,” Presley explains. At its core, the brand is inspired by the angel number 1221, a symbol of positive change, new beginnings, and manifestation. “When you see 1221, it’s a sign to make positive change, and we want our clothing not just to be a fashion statement but a tool for cosmic alignment and personal transformation,” she adds. 12:21 represents more than just fashion; it’s a movement toward spiritual growth and empowerment.

At 12:21 streetwear, Presley and her team are passionate about producing fashion that people can feel good about buying and wearing. “We work with manufacturers who ensure ethical labour and prioritize minimizing negative environmental impacts,” Presley says, emphasizing the brand’s commitment to sustainable and ethical practices. The brand also takes pride in collaborating with other Indigenous artists and hiring Indigenous people, creating a platform that amplifies Indigenous voices within the fashion industry.

For Presley, Indigenous design and fashion represent a powerful connection to her heritage, culture, and community. “It’s a way to honour my ancestors and showcase our resilience, creativity, and beauty,” she explains. Indigenous design goes beyond aesthetics—it’s a form of storytelling, cultural preservation, and self-expression. Through 12:21, Presley strives to continue this tradition, blending modernity with Indigenous culture to create designs that resonate with both contemporary and traditional values.

“When people see 12:21’s designs, I want them to feel a sense of connection to the story and culture, empowerment to support Indigenous creators, and joy in the beauty and positive energy,” Presley shares. Just like the meaning behind the angel number 1221, Presley wants her fashion to represent new beginnings and manifestation, allowing people to feel part of a movement that celebrates Indigenous culture while making a meaningful impact.

Looking ahead, 12:21 has ambitious goals that align with its mission to make a difference. Presley’s vision for the brand includes empowering Indigenous communities through fashion, preserving and celebrating Indigenous culture and storytelling, and creating a platform that challenges stereotypes and promotes authentic representation. “We want to foster inclusivity and diversity in the fashion industry while developing sustainable and ethical practices,” Presley says. Additionally, the brand is committed to building a global community that appreciates and supports Indigenous design and collaborating with other Indigenous designers and artists to create something truly unique and impactful.

Receiving an Aritzia Indigenous Fashion Grant is transformative for 12:21, providing the financial boost needed to invest in the business and gain credibility in the industry. “The grant will allow us to scale our operations, expand our product line, and experiment with innovative designs and sustainable practices,” Presley notes. It will also open doors for networking opportunities with industry experts, mentors, and collaborators, while increasing the brand’s visibility and attracting new customers. Most importantly, the grant will amplify the positive social and environmental impact of 12:21, contributing to a more inclusive and sustainable fashion industry.

Presley offers valuable advice to other Indigenous individuals interested in fashion: “Stay true to your roots and authentically share your story. Learn from your ancestors, connect with other Indigenous designers, and prioritize sustainability.” She encourages aspiring designers to resist cultural appropriation, take risks to innovate, and build a strong online presence. “Seek mentorship, stay resilient, and embrace your identity,” Presley adds. “By doing so, you’ll make a meaningful impact and inspire others.”

To watch Presley’s winning pitch in the Pow Wow Pitch Semi-Finals, click here. To read more about the 2024 Aritzia Fashion Grant Recipients, click here. To shop 12:21 streetwear, click here.

The post Presley MacMillan, Stay Resilient with 12:21 streetwear appeared first on Pow Wow Pitch.

From Muskowekwan First Nation, Alex Manitopyes, a and non-binary and trans masc, Founder and CEO of SACRD THNDR, and 2024 Aritzia Indigenous Fashion Grant Recipient, is creating a luxury fashion brand that celebrates Indigenous culture through modern accessories. With a focus on inclusivity and cultural expression, SACRD THNDR blends traditional Indigenous art and symbolism with contemporary fashion trends, offering lightweight acrylic earrings and accessories that carry both aesthetic and cultural significance. 

Founded in 2023, the brand has quickly gained recognition for its unique approach to merging cultural heritage with high fashion. Alex’s journey with SACRD THNDR is deeply personal. “The reason for starting the business stemmed from a desire to create a platform that not only showcases Indigenous art but also empowers diverse identities, mainly through the lens of Two-Spirit perspectives,” Alex explains. They recognized a gap in the fashion industry where Indigenous voices and stories were often underrepresented or misinterpreted, sparking a desire to reclaim and celebrate Indigenous culture in a modern context. 

The foundation of SACRD THNDR is inclusivity. “Our accessories are designed for everyone to wear, regardless of gender or background,” Alex emphasizes. The brand offers a platform for cultural expression and awareness, inviting people from all walks of life to connect with Indigenous culture. “Each piece is thoughtfully crafted to embody the essence of Indigenous traditions while appealing to contemporary aesthetics,” Alex says. This fusion of past and present is central to the brand’s ethos, creating accessories that are not only beautiful but meaningful.

Indigenous design and fashion hold deep cultural importance for Alex. “For many Indigenous peoples, design is not just about creating beautiful objects; it is an integral part of our culture, history, and connection to the land and ancestors,” they explain. Through SACRD THNDR, Alex strives to honour their heritage while challenging traditional norms in the fashion industry. “Indigenous design challenges the dominant narratives of the industry, which often overlook or misrepresent Indigenous perspectives. It’s about reclaiming our narratives and ensuring our voices and artistry are authentically represented,” Alex adds.

Each design from SACRD THNDR carries a story. “When people see my designs, I want them to feel a deep connection, appreciation, and curiosity,” Alex shares. They aim for their creations to spark conversations about Indigenous culture, identity, and the importance of representation. Alex believes that fashion can be a powerful vehicle for awareness and education, and they use SACRD THNDR to open up these important dialogues. “I hope individuals feel empowered when wearing SACRD THNDR pieces, and I’m proud to showcase accessories that embody strength and art,” Alex notes.

Looking to the future, Alex has ambitious goals for SACRD THNDR. “My goals include elevating Indigenous voices in fashion through authentic representation, creating inclusive designs that resonate with a diverse audience, and incorporating sustainable practices in our production,” Alex says. They also hope to expand the brand’s offerings and engage with Indigenous communities through collaborations with artisans and storytellers. Ultimately, Alex aspires to position SACRD THNDR as a pioneering force in the luxury fashion world, all while honouring their ancestors and inspiring future generations of Indigenous designers.

Receiving the Aritzia Fashion Grant will significantly support SACRD THNDR’s mission. “The grant will provide essential funding for production costs, allowing us to create high-quality, culturally reflective pieces,” Alex shares. They see the grant as an opportunity to increase the brand’s visibility, improve its business strategy, and invest in sustainable practices. Additionally, the grant will enable SACRD THNDR to engage with Indigenous communities through collaborations and educational initiatives, fostering a greater appreciation for Indigenous cultures.

For aspiring Indigenous designers, Alex offers encouraging advice: “Embrace your culture as a source of inspiration and authenticity. Focus on storytelling to connect with consumers and prioritize sustainability in your practices.” They also stress the importance of building a supportive network and staying resilient in the face of challenges. “Most importantly, enjoy the creative journey and celebrate your achievements as you make a meaningful impact in the fashion world,” Alex advises.

To watch Alex’s winning pitch in the Pow Wow Pitch Semi-Finals, click here. To read more about the 2024 Aritzia Fashion Grant Recipients, click here. To shop SACRD THNDR on Pow Wow Market, click here.

The post Alex Manitopyes, Celebrate Your Achievements With SACRD THNDR appeared first on Pow Wow Pitch.

From the Muskeg Lake Cree Nation, Conlin McDonald, Founder of E3 Apparel Ltd. and 2024 Aritzia Indigenous Fashion Grant Recipient, is building an Indigenous brand rooted in cultural awareness and language revitalization. Named after his three sons, E3 Apparel Ltd. represents a deeper mission: connecting with his Indigenous roots and passing that knowledge on to future generations. “I started E3 Apparel Ltd. six months ago while in the process of reconnecting with my culture and language,” Conlin shares. “It’s not just for me but for my children and the next generation.”

Conlin’s drive comes from his family’s history. “As the grandson of a residential school survivor, I feel a need to learn what was taken away,” he explains. His journey isn’t just about launching a business, it’s about reclaiming culture; “While regaining knowledge and spreading awareness, we do it for our ancestors,” he says. This sense of purpose is at the core of everything he does, and it’s what makes his brand stand out in today’s fashion industry.

Indigenous design and fashion have been transformative in recent years, serving as powerful tools for cultural expression and pride. Conlin reflects on this evolution, saying, “Indigenous design and fashion have spread the culture in so many ways across the world. There was a time not long ago when it wasn’t acceptable to do so. So I’m very proud to be a part of it today.”

Conlin aims for his designs to be more than just clothing; he envisions them as conversation pieces that inspire dialogue about language revitalization and cultural history. “I want those who wear my designs to feel engaged, not only in the style and design of it but also in the deeper message behind it,” he explains. Each piece is crafted with intention, inviting wearers to connect with Indigenous culture in a meaningful way.

Looking to the future, E3 Apparel Ltd. has ambitious goals for global reach. “We have global ambitions in the near future, with our new manufacturing being upgraded for the best quality,” Conlin says. His focus on quality is paramount, and he’s excited about the future of his brand. Expanding beyond Canada, Conlin hopes to showcase Indigenous fashion on the international stage, spreading the message of cultural awareness and the importance of language revitalization far and wide.

A great accomplishment for Conlin and E3 Apparel Ltd. is having one of his products selected for inclusion in the 2024 Pow Wow Pitch Box, a collaborative initiative of Pow Wow Pitch to procure up to 250 units of products from Indigenous entrepreneurs and provide a platform for them to reach hundreds of new customers.

For Conlin, receiving recognition for his work with an Aritzia Indigenous Fashion Grant is deeply meaningful. “Receiving this grant is worth more than the money. It’s the recognition that we are on the right path for all Indigenous people,” he shares. The acknowledgement validates his efforts and motivates him to continue on this journey of cultural reclamation and empowerment.

To those aspiring to enter the fashion industry, Conlin offers simple but powerful advice: “Anything is possible if you set your mind to it.” He emphasizes the value of resilience, sharing that failure is part of the process. “You’ll learn more by failing and trying than by never having tried at all,” he encourages. Conlin’s story is one of perseverance, passion, and a deep connection to his heritage—values that drive him as he builds E3 Apparel Ltd. into a brand that is not only stylish but culturally significant.

To watch Conlin’s winning pitch in the Pow Wow Pitch Semi-Finals, click here. To read more about the 2024 Aritzia Fashion Grant Recipients, click here. To shop E3 Apparel, click here. 

The post Conlin McDonald, Learn By Doing With E3 Apparel appeared first on Pow Wow Pitch.