From the Kiowa Nation, The Son of Picasso, Founder of Products Of My Environment and 2024 Aritzia Indigenous Fashion Grant Recipient, is a visionary in the world of sustainable streetwear. He launched Products Of My Environment five years ago with a mission to create clothing that not only redefines fashion but also serves as a canvas for self-expression and liberation. “It’s fun. People are like living gallery walls, and my clothing is the painting,” he explains, emphasizing how deeply personal and artistic his designs are. For him, every individual wearing his pieces becomes part of a larger dynamic artwork that celebrates identity, culture, and freedom.

At the heart of Products Of My Environment is a desire to move beyond conventional limits. The brand challenges these conventions by creating fashion that transcends societal labels. “I hope to create a clothing brand that transcends the concept of race, size, or gender,” he shares, aiming to foster an inclusive space where everyone can feel empowered to wear whatever they want, regardless of societal expectations.

Looking ahead, The Son of Picasso has ambitious plans for Products Of My Environment. In the next five years, he aims to establish a full-scale factory for manufacturing luxury streetwear on Indigenous land. This venture would not only allow him to source materials in a way that aligns with his sustainable ethos but also empower Indigenous communities through employment and economic opportunities.

Receiving an Aritzia Indigenous Fashion Grant will provide The Son of Picasso with the essential financial support needed to purchase sustainable supplies, allowing him to further develop Products Of My Environment.

For The Son of Picasso, the essence of Products Of My Environment is about staying true to oneself and embracing the authenticity that comes from within. His advice to aspiring fashion entrepreneurs is simple yet profound: “Be real with yourself.” This message reflects his own journey—one rooted in a deep connection to his heritage, his community, and his unwavering commitment to challenging the status quo.

Products Of My Environment is more than just a streetwear brand—it’s a movement toward authenticity, inclusivity, and a future where fashion becomes a vehicle for personal and cultural empowerment.

To watch The Son Of Picasso’s winning pitch in the Pow Wow Pitch Semi-Finals, click here. To read more about the 2024 Aritzia Fashion Grant Recipients, click here. To shop Products Of My Environment, click here.

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From Fort McMurray First Nation, Presley MacMillan, Founder of 12:21 streetwear and 2024 Aritzia Indigenous Fashion Grant Recipient, is on a mission to create a premium streetwear brand that not only offers luxury aesthetics but also fosters positive change. Established just over a year ago, 12:21 streetwear is committed to using sustainable materials and ethical production methods, ensuring that the brand aligns with values of social responsibility and environmental conservation. Additionally, a percentage of the brand’s sales go toward raising awareness and supporting individuals facing substance abuse, homelessness, and environmental causes.

“The idea behind 12:21 is to become a leading sustainable and inclusive clothing brand that empowers individuals to express themselves authentically,” Presley explains. At its core, the brand is inspired by the angel number 1221, a symbol of positive change, new beginnings, and manifestation. “When you see 1221, it’s a sign to make positive change, and we want our clothing not just to be a fashion statement but a tool for cosmic alignment and personal transformation,” she adds. 12:21 represents more than just fashion; it’s a movement toward spiritual growth and empowerment.

At 12:21 streetwear, Presley and her team are passionate about producing fashion that people can feel good about buying and wearing. “We work with manufacturers who ensure ethical labour and prioritize minimizing negative environmental impacts,” Presley says, emphasizing the brand’s commitment to sustainable and ethical practices. The brand also takes pride in collaborating with other Indigenous artists and hiring Indigenous people, creating a platform that amplifies Indigenous voices within the fashion industry.

For Presley, Indigenous design and fashion represent a powerful connection to her heritage, culture, and community. “It’s a way to honour my ancestors and showcase our resilience, creativity, and beauty,” she explains. Indigenous design goes beyond aesthetics—it’s a form of storytelling, cultural preservation, and self-expression. Through 12:21, Presley strives to continue this tradition, blending modernity with Indigenous culture to create designs that resonate with both contemporary and traditional values.

“When people see 12:21’s designs, I want them to feel a sense of connection to the story and culture, empowerment to support Indigenous creators, and joy in the beauty and positive energy,” Presley shares. Just like the meaning behind the angel number 1221, Presley wants her fashion to represent new beginnings and manifestation, allowing people to feel part of a movement that celebrates Indigenous culture while making a meaningful impact.

Looking ahead, 12:21 has ambitious goals that align with its mission to make a difference. Presley’s vision for the brand includes empowering Indigenous communities through fashion, preserving and celebrating Indigenous culture and storytelling, and creating a platform that challenges stereotypes and promotes authentic representation. “We want to foster inclusivity and diversity in the fashion industry while developing sustainable and ethical practices,” Presley says. Additionally, the brand is committed to building a global community that appreciates and supports Indigenous design and collaborating with other Indigenous designers and artists to create something truly unique and impactful.

Receiving an Aritzia Indigenous Fashion Grant is transformative for 12:21, providing the financial boost needed to invest in the business and gain credibility in the industry. “The grant will allow us to scale our operations, expand our product line, and experiment with innovative designs and sustainable practices,” Presley notes. It will also open doors for networking opportunities with industry experts, mentors, and collaborators, while increasing the brand’s visibility and attracting new customers. Most importantly, the grant will amplify the positive social and environmental impact of 12:21, contributing to a more inclusive and sustainable fashion industry.

Presley offers valuable advice to other Indigenous individuals interested in fashion: “Stay true to your roots and authentically share your story. Learn from your ancestors, connect with other Indigenous designers, and prioritize sustainability.” She encourages aspiring designers to resist cultural appropriation, take risks to innovate, and build a strong online presence. “Seek mentorship, stay resilient, and embrace your identity,” Presley adds. “By doing so, you’ll make a meaningful impact and inspire others.”

To watch Presley’s winning pitch in the Pow Wow Pitch Semi-Finals, click here. To read more about the 2024 Aritzia Fashion Grant Recipients, click here. To shop 12:21 streetwear, click here.

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From Muskowekwan First Nation, Alex Manitopyes, a and non-binary and trans masc, Founder and CEO of SACRD THNDR, and 2024 Aritzia Indigenous Fashion Grant Recipient, is creating a luxury fashion brand that celebrates Indigenous culture through modern accessories. With a focus on inclusivity and cultural expression, SACRD THNDR blends traditional Indigenous art and symbolism with contemporary fashion trends, offering lightweight acrylic earrings and accessories that carry both aesthetic and cultural significance. 

Founded in 2023, the brand has quickly gained recognition for its unique approach to merging cultural heritage with high fashion. Alex’s journey with SACRD THNDR is deeply personal. “The reason for starting the business stemmed from a desire to create a platform that not only showcases Indigenous art but also empowers diverse identities, mainly through the lens of Two-Spirit perspectives,” Alex explains. They recognized a gap in the fashion industry where Indigenous voices and stories were often underrepresented or misinterpreted, sparking a desire to reclaim and celebrate Indigenous culture in a modern context. 

The foundation of SACRD THNDR is inclusivity. “Our accessories are designed for everyone to wear, regardless of gender or background,” Alex emphasizes. The brand offers a platform for cultural expression and awareness, inviting people from all walks of life to connect with Indigenous culture. “Each piece is thoughtfully crafted to embody the essence of Indigenous traditions while appealing to contemporary aesthetics,” Alex says. This fusion of past and present is central to the brand’s ethos, creating accessories that are not only beautiful but meaningful.

Indigenous design and fashion hold deep cultural importance for Alex. “For many Indigenous peoples, design is not just about creating beautiful objects; it is an integral part of our culture, history, and connection to the land and ancestors,” they explain. Through SACRD THNDR, Alex strives to honour their heritage while challenging traditional norms in the fashion industry. “Indigenous design challenges the dominant narratives of the industry, which often overlook or misrepresent Indigenous perspectives. It’s about reclaiming our narratives and ensuring our voices and artistry are authentically represented,” Alex adds.

Each design from SACRD THNDR carries a story. “When people see my designs, I want them to feel a deep connection, appreciation, and curiosity,” Alex shares. They aim for their creations to spark conversations about Indigenous culture, identity, and the importance of representation. Alex believes that fashion can be a powerful vehicle for awareness and education, and they use SACRD THNDR to open up these important dialogues. “I hope individuals feel empowered when wearing SACRD THNDR pieces, and I’m proud to showcase accessories that embody strength and art,” Alex notes.

Looking to the future, Alex has ambitious goals for SACRD THNDR. “My goals include elevating Indigenous voices in fashion through authentic representation, creating inclusive designs that resonate with a diverse audience, and incorporating sustainable practices in our production,” Alex says. They also hope to expand the brand’s offerings and engage with Indigenous communities through collaborations with artisans and storytellers. Ultimately, Alex aspires to position SACRD THNDR as a pioneering force in the luxury fashion world, all while honouring their ancestors and inspiring future generations of Indigenous designers.

Receiving the Aritzia Fashion Grant will significantly support SACRD THNDR’s mission. “The grant will provide essential funding for production costs, allowing us to create high-quality, culturally reflective pieces,” Alex shares. They see the grant as an opportunity to increase the brand’s visibility, improve its business strategy, and invest in sustainable practices. Additionally, the grant will enable SACRD THNDR to engage with Indigenous communities through collaborations and educational initiatives, fostering a greater appreciation for Indigenous cultures.

For aspiring Indigenous designers, Alex offers encouraging advice: “Embrace your culture as a source of inspiration and authenticity. Focus on storytelling to connect with consumers and prioritize sustainability in your practices.” They also stress the importance of building a supportive network and staying resilient in the face of challenges. “Most importantly, enjoy the creative journey and celebrate your achievements as you make a meaningful impact in the fashion world,” Alex advises.

To watch Alex’s winning pitch in the Pow Wow Pitch Semi-Finals, click here. To read more about the 2024 Aritzia Fashion Grant Recipients, click here. To shop SACRD THNDR on Pow Wow Market, click here.

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From the Muskeg Lake Cree Nation, Conlin McDonald, Founder of E3 Apparel Ltd. and 2024 Aritzia Indigenous Fashion Grant Recipient, is building an Indigenous brand rooted in cultural awareness and language revitalization. Named after his three sons, E3 Apparel Ltd. represents a deeper mission: connecting with his Indigenous roots and passing that knowledge on to future generations. “I started E3 Apparel Ltd. six months ago while in the process of reconnecting with my culture and language,” Conlin shares. “It’s not just for me but for my children and the next generation.”

Conlin’s drive comes from his family’s history. “As the grandson of a residential school survivor, I feel a need to learn what was taken away,” he explains. His journey isn’t just about launching a business, it’s about reclaiming culture; “While regaining knowledge and spreading awareness, we do it for our ancestors,” he says. This sense of purpose is at the core of everything he does, and it’s what makes his brand stand out in today’s fashion industry.

Indigenous design and fashion have been transformative in recent years, serving as powerful tools for cultural expression and pride. Conlin reflects on this evolution, saying, “Indigenous design and fashion have spread the culture in so many ways across the world. There was a time not long ago when it wasn’t acceptable to do so. So I’m very proud to be a part of it today.”

Conlin aims for his designs to be more than just clothing; he envisions them as conversation pieces that inspire dialogue about language revitalization and cultural history. “I want those who wear my designs to feel engaged, not only in the style and design of it but also in the deeper message behind it,” he explains. Each piece is crafted with intention, inviting wearers to connect with Indigenous culture in a meaningful way.

Looking to the future, E3 Apparel Ltd. has ambitious goals for global reach. “We have global ambitions in the near future, with our new manufacturing being upgraded for the best quality,” Conlin says. His focus on quality is paramount, and he’s excited about the future of his brand. Expanding beyond Canada, Conlin hopes to showcase Indigenous fashion on the international stage, spreading the message of cultural awareness and the importance of language revitalization far and wide.

A great accomplishment for Conlin and E3 Apparel Ltd. is having one of his products selected for inclusion in the 2024 Pow Wow Pitch Box, a collaborative initiative of Pow Wow Pitch to procure up to 250 units of products from Indigenous entrepreneurs and provide a platform for them to reach hundreds of new customers.

For Conlin, receiving recognition for his work with an Aritzia Indigenous Fashion Grant is deeply meaningful. “Receiving this grant is worth more than the money. It’s the recognition that we are on the right path for all Indigenous people,” he shares. The acknowledgement validates his efforts and motivates him to continue on this journey of cultural reclamation and empowerment.

To those aspiring to enter the fashion industry, Conlin offers simple but powerful advice: “Anything is possible if you set your mind to it.” He emphasizes the value of resilience, sharing that failure is part of the process. “You’ll learn more by failing and trying than by never having tried at all,” he encourages. Conlin’s story is one of perseverance, passion, and a deep connection to his heritage—values that drive him as he builds E3 Apparel Ltd. into a brand that is not only stylish but culturally significant.

To watch Conlin’s winning pitch in the Pow Wow Pitch Semi-Finals, click here. To read more about the 2024 Aritzia Fashion Grant Recipients, click here. To shop E3 Apparel, click here. 

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From the heart of the Biljik First Nation in New Brunswick, Shayna Boudreau, Founder of Amakehs Designs and 2024 Aritzia Indigenous Fashion Grant Recipient, embodies the spirit of Indigenous creativity and cultural celebration through her unique powwow attire. Known for her beautifully crafted garments, Shayna’s most popular creation is the Overall Ribbon Dress, a piece that combines traditional elements with modern designs, resonating deeply with families looking for something special for cultural events. 

Shayna’s journey began in 2021, when she made her very first ribbon skirt in July and launched Amakehs Designs just a few months later in September. Starting small, she crafted and sold her creations at her community powwow. The birth of her daughter in 2022 sparked further inspiration, leading Shayna to create custom regalia and outfits for her little one. This passion turned into a viral sensation when she shared her daughter’s Overall Ribbon Dress on TikTok. “That’s when they gained popularity!” she recalls with excitement, as the adorable designs quickly caught the attention of families across the country.

For Shayna, her business is more than just a creative outlet. “I’m incredibly passionate about my business because sewing brings me a sense of peace and fulfillment,” she explains. “Knowing that families trust me to create outfits for their children during their most cherished moments makes me feel like a part of their family.” It’s this emotional connection that drives her work, as she finds immense joy not only in sewing but also in teaching others the art, and sharing the creativity and joy that it brings.

Shayna describes Amakehs Designs as a brand that stands for creativity, community, and individuality. “Each outfit I create is not just clothing; it’s a way to connect with families and their stories,” she shares. “My brand represents empowerment through creativity, as I aim to inspire others to learn how to sew and express themselves through their own creations.” For Shayna, every garment symbolizes love, tradition, and the lasting bonds formed through shared experiences, making her work deeply personal and meaningful.

The significance of Indigenous fashion is something Shayna holds close to her heart. “Indigenous design and fashion represent a rich heritage, cultural resilience, and a celebration of identity,” she says. To her, each piece tells a story, reflecting the traditions and beliefs of her ancestors. “Indigenous fashion is about honouring my roots while embracing contemporary expressions of culture,” Shayna explains, adding that it’s an opportunity to promote sustainability, showcase craftsmanship, and foster pride within her community. Ultimately, for Shayna, Indigenous fashion is about preserving culture, empowering people, and inspiring future generations.

When asked what she hopes people feel when they see her designs, Shayna replies, “I want them to feel a sense of connection and joy.” Her fashion aims to spark curiosity, encouraging others to explore their own cultural narratives. “Ultimately, I want my fashion to resonate on a personal level, sparking conversations about heritage, creativity, and the power of self-expression,” she adds.

Looking ahead, Shayna is focused on growth, community, and cultural representation. While she currently specializes in children’s attire, her ambitions for Amakehs Designs include expanding to offer adult clothing. “This expansion will allow me to reach a wider audience and provide families with matching outfits that celebrate our Indigenous heritage,” she shares. Shayna envisions creating collections that balance traditional elements with contemporary styles, making them accessible and appealing to all ages.

Beyond designing clothes, Shayna hopes to use her platform to empower others by teaching the art of sewing and sharing the stories behind each garment. Her goal is to create a community where people can connect through their love of fashion and culture. “I hope my brand not only provides beautiful clothing but also fosters pride in our identity and inspires others to celebrate their own heritage through fashion,” she shares.

Securing an Aritzia Indigenous Fashion Grant is a game-changer for Shayna’s growing business. “It will allow me to invest in essential tools, like my very first industrial sewing machine, which would significantly enhance my production efficiency,” she says. She also plans to use the grant to design a professional website, a crucial step for expanding her online presence, and reaching a broader audience. “A well-crafted website will not only showcase my designs but also facilitate sales and foster a deeper connection with customers,” Shayna explains. With the support of the grant, she’s eager to elevate her business and continue sharing her passion for Indigenous fashion.

Shayna leaves aspiring Indigenous fashion entrepreneurs with heartfelt advice: “Stay true to your roots and embrace your unique heritage. Your cultural background is a powerful source of inspiration that can set your designs apart.” She encourages others to focus on storytelling through their creations, to take the time to develop their skills, and to seek out resources and mentorship within their communities. “Collaborating with other Indigenous artists and designers can be incredibly enriching,” she adds.

To watch Shayna’s winning pitch in the Pow Wow Pitch Semi-Finals, click here. To read more about the 2024 Aritzia Fashion Grant Recipients, click here. To shop Amakehs Designs, click here. 

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From the rich heritage of the Williams Lake Indian Band Shuswap, Indiginize Creation embodies tradition through custom, free-hand designed hats inspired by Mother Earth. Owner and 2024 Aritzia Fashion Grant Recipient, Janelle Alladina, shares her journey with Indiginize Creation and how she is empowered by tradition and etching her niche in the fashion industry.

Janelle’s business, Indiginize Creation, crafts custom designed hats inspired by Mother Earth and Indigenous teachings. Merging traditional designs with a modern perspective, the brand aims to share Indigenous culture in a contemporary fashion light. As a new and growing brand, Janelle is taking a new direction with Indiginize Creation by collaborating with fellow Indigenous artists to incorporate styles and themes from more Indigenous cultures.

This is Janelle’s second consecutive year winning an Aritzia Indigenous Fashion Grant and over the past year has been reaching and excelling past her goals.

Janelle is motivated to pursue an entrepreneurial path from a deep sense of belonging. She shares, “Do it for the little girl from the rez who never saw herself or culture represented in the Fashion industry.”

There’s an emotional depth to Janelle’s venture. “I want to empower our people and women in business, it brings me such pride showcasing an Indigenous woman-owned business and being a trailblazer in the fashion world,” she shares. To her, Indiginize Creation isn’t just a brand; it’s a bold effort to reclaim space in the fashion industry and to pave the way for future generations to express their creative passions.

When asked about her brand’s ethos, she doesn’t hesitate, “My brand represents empowerment, taking back spaces, and keeping our Indigenous culture and teachings alive. It means creating wearable art that can express oneself and each person’s uniqueness.”

The significance of Indigenous designs and fashion isn’t lost on Janelle. Having personally faced adversity for wearing her cultural attire, she envisions a different world for the younger generation, where they can wear their heritage with pride. “Indigenous fashion isn’t just fashion, it’s a movement to reclaim a rightful space in the fashion world and to light a path for future generations to share their passion and creativity,” shares Janelle. “I want our people to feel proud seeing our cultural designs represented, something that wasn’t common or seen growing up.”

Looking ahead, Janelle shares what’s next for Indiginize Creation, “My vision for the future is to leverage more partnerships with retail stores, right now my hat creations are currently in two stores across British Columbia. My goal is to see my hats on International main stages in the fashion industry and to be worn by influential peoples across Turtle Island to showcase more of our culture,” she says, aiming for Indigenous designs to have their rightful place in mainstream fashion and runways.

With the support from the Aritzia Indigenous Fashion Grant, Janelle is eager to expand her product line with children’s hats that she is already being requested for. The Grant will aid Janelle to continue expanding her brand and deliver more products.

Janelle leaves with a message for the aspiring Indigenous youth poised to make their mark in the fashion industry: “The time is now to stand tall, be proud of who you are and where you come from, take our teachings and lead with it.” She stresses the importance of connecting with one’s roots, taking inspiration from nature and the wisdom of the elders. To them, she says, “We have a lot of beauty in our culture, it’s time we showcase it.”

To watch Janelle’s winning pitch in the Pow Wow Pitch Semi-Finals, click here. To read more about the 2024 Aritzia Fashion Grant Recipients, click here. To shop Inidiginize Creation, click here. 

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As part of Aritzia’s corporate commitment to participate in acts of reconciliation, both within its organization and with Indigenous communities across Canada, the Everyday Luxury retailer has partnered with Pow Wow Pitch for its third year to support Indigenous Fashion entrepreneurs and businesses. 

Aritzia’s impact goes beyond providing funds, it creates opportunities to recognize the immense talent and dedication of Indigenous entrepreneurs. Together, we are advancing reconciliation by fostering creative, cultural, and economic empowerment. 

On Tuesday, September 17th, Pow Wow Pitch released the 2024 Fashion Semi-Finals Episode where the Judges and Aritzia awarded $2,500 grants to three Fashion Semi-Finalists and $1,000 grants to three other Fashion Semi-Finalists. These grants will help support emerging Indigenous-owned fashion businesses, empowering them to grow with a community rallying for their success. 

The 2024 Recipients of the Aritzia Indigenous Fashion Grant of $2,500 are: 

Alex Manitopyes, Founder & CEO of SACRD THNDR, is from Muskowekwan First Nation and operates SACRD THNDR in Calgary, Alberta. SACRD THNDR is a growing brand that stands for inclusivity and offers a stunning array of lightweight acrylic earrings that blend contemporary style with Indigenous authentic craftsmanship.

Alex was also selected as the winner of the 2024 Fashion Semi-Final and is advancing to the Pow Wow Pitch Grand Finale for their chance to win a Grand Prize of $25,000.

Shayna Boudreau, Founder of Amakehs Designs, is from Bilijk First Nation, New Brunswick where she owns and operates Amakehs Designs, a custom made traditional clothing business that is making a name for itself with their staple Overall Ribbon Dress for babies and toddlers. 

Presley MacMillan, Founder of 12:21 streetwear, is from Fort McMurray First Nation and operates 12:21 streetwear in Spruce Grove, Alberta. 12:21 streetwear is a streetwear brand that prioritizes comfortability, confidence, and sustainability throughout its designs and social impact initiatives.

The 2024 Runner-Up Recipients of the Aritzia Indigenous Fashion Grant of $1,000 are:

Janelle Alladina, Designer and Founder of Indiginize Creation, is from Williams Lake Indian Band and operates Indiginize Creation in Port Coquitlam, BC. Indiginize Creation creates custom, freehand designed hats that are a beautiful mix of traditional and modern designs. 

Janelle was also recognized by the Judges of the 2024 Fashion Semi-Final as the Runner Up for her dedication and passionate efforts of collaboration.

Benjamin Nelson, also known as The Son of Picasso, is the founder of Products Of My Environment. Benjamin is from the Kiowa and Diné Nations and operates his business in Albuquerque, New Mexico, USA. Products Of My Environment is a streetwear brand that brings to life wearable art from recycled materials that celebrates individuality and creativity.

Conlin McDonald, Founder of E3 Apparel Ltd. is from Muskeg Lake Cree Nation and operates his business in St. Albert, Alberta. E3 Apparel Ltd. is an apparel company that promotes revitalization of the Cree language throughout its designs and products.

“Being awarded the Aritzia Fashion Grant is a huge success for me and my business! It’s not just about the money, it feels like a green light for what I’m doing,” shared Alex Manitopyes, Founder and CEO of SACRD THNDR. “I really admire Aritzia for stepping up to support Indigenous entrepreneurs because it is so important to see more diversity and inclusion in fashion. By offering grants like this, Aritzia is helping to amplify our voices and stories, and I hope more brands follow their lead!”

“Thank you, Aritzia, for your continued support of emerging Indigenous entrepreneurs, brands, and designers through Pow Wow Pitch, as part of your commitment to reconciliation. By engaging, learning, and collaborating, we are helping to foster the growth and success of the global Indigenous fashion industry,” said Sunshine Tenasco, Founder of Pow Wow Pitch. “Congratulations to Alex, Shayna, Presley, Janelle, Benjamin, and Conlin for being selected as this year’s Aritzia Indigenous Fashion Grant recipients! Being recognized by a brand like Aritzia is a significant achievement. We’re confident that you will leverage this grant and opportunity to elevate your businesses and communities.”

To watch the 2024 Pow Wow Pitch Fashion Semi-Finals, click here.

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On September 17th, Pow Wow Pitch, an Indigenous-led non-profit organization that hosts a Turtle Island wide Indigenous Business Pitch Competition for Indigenous entrepreneurs, presented in partnership with RBC, Shopify and Mastercard Canada, announced Alex Manitopyes, the Muskowekwan First Nation of SACRD THNDR, a business based in Calgary, Alberta as the 2024 Pow Wow Pitch Fashion Semi-Final Winner presented by Aritzia. Alex Manitopyes has won $1,000 and is advancing to the Grand Finale for a chance to win $25,000 to grow their business. 

More than 300 Indigenous entrepreneurs from across Turtle Island (Canada and the United States) applied to Pow Wow Pitch this year for their chance to win cash prizes and advance to the Pow Wow Pitch Grand Finale. From the 300 applicants, 100 were selected as Semi-Finalists and provided with training and mentorship to prepare for their semi-final pitch to the Judges.

Last night, ten Fashion Semi-Finalists had the opportunity to pitch their organizations and community initiatives in one-minute for their chance to win an industry prize and advance as a finalist.

Judges included Rachael Fouchier, Senior Director of Service Excellence at Aritzia; Katia Duchesneau, Première directrice relationnelle, Services financiers commerciaux, Marché autochtone – Québec at RBC; Brandon Davenport, Head of Equitable Commerce at Shopify; Teodoral Niculae, Director of Senior Legal Counsel at Mastercard Canada; and Trisha Pitura, Co-Owner and Co-Founder at MINI TIPI.

Pow Wow Pitch has announced the winners of the 2024 Aritzia Indigenous Fashion Grants, in partnership with Aritzia, the Everyday Luxury retailer. Aritzia launched the Aritzia Indigenous Fashion Grants in 2022 as part of its commitment to participate in acts of reconciliation and to empower the next generation of Indigenous entrepreneurs developing apparel, accessories, designer brands and businesses. To read the announcement of the 2024 Aritzia Indigenous Fashion Grants, click here.

The following Fashion Semi-Finalists were selected and honoured with an Aritzia Indigenous Fashion Grant of $2,500:

• Shayna Boudreau, the Bilijk First Nation Founder of Amakehs Designs based in Bilijk First Nation, New Brunswick.
• Presley MacMillan, the Fort McMurray First Nation Founder of 12:21 streetwear based in Spruce Grove, Alberta.

The following Fashion Semi-Finalists also were selected and honoured with a Runner Up Aritzia Indigenous Fashion Grant of $1,000:

• Benjamin Nelson, the Kiowa Founder of The Son of Picasso based in Albuquerque, New Mexico, USA.
• Conlin McDonald, the Muskeg Lake Cree Nation Founder of E3 Apparel Ltd. based in St. Albert, Alberta.

“I’ve learned that keeping calm and confident is key,” shared Alex Manitopyes, Founder and CEO of SACRD THNDR. “The entrepreneurial journey has its ups and downs, but each obstacle is a chance to learn something new. My advice to Indigenous entrepreneurs is to embrace your unique story. Our backgrounds are our superpowers—don’t hesitate to let your culture shine through in your work. People love authentic stories!”

SACRD THNDR is an Indigenous owned and designed brand that celebrates the intersection of culture and high fashion. Founded by Alex Manitopyes, a non-binary/trans masc fashion designer, SACRD THNDR embraces the rich art of Indigenous culture. Alex draws inspiration from their cultural roots, infusing each accessory with meaning and trends. SACRD THNDR’s approach to fashion is a celebration of identity, traditions, and artistry, making it a unique and pioneering force in the luxury fashion industry.

Alex Manitopyes pitched to win funds to expand their product line with new materials that are sustainable and ecologically conscious. Alex hopes to continue showcasing their culture in new and exciting ways.

“I can’t thank my family, friends, and mentors enough for all their support! Especially my fiancé, my personal cheerleader and my best supporter,” reflected Alex Manitopyes. “Winning this competition felt surreal—like, wow, I did it! I’m just so grateful to the Pow Wow Pitch team for believing in me and giving Indigenous entrepreneurs a platform to shine.”

The judges congratulate Alex Manitopyes for delivering an outstanding pitch presentation and demonstrating a strong potential to scale. They are excited to see Alex on their entrepreneurial journey and look forward to watching both Alex and SACRD THNDR grow. In addition to advancing to the Grand Finale, the judges selected Alex to receive an Aritzia Indigenous Fashion Grant of $2,500.

“Congratulations Alex, on being awarded an Aritzia Indigenous Fashion Grant and for being selected as the Semi-Final winner advancing to the 2024 Pow Wow Pitch Grand Finale,” said Naomi Sarazin, Executive Director of Pow Wow Pitch. “Alex’s vision for SACRD THNDR is a shining example of the power of embracing your story through your business. Their ability to blend culture and traditions with high fashion, while staying true to their identity, values, and authenticity is inspiring. We are excited to see how Alex will continue to break boundaries, share their story, and lead the way for future Indigenous entrepreneurs in the fashion industry. We look forward to spotlighting Alex and sharing more about SACRD THNDR with the Pow Wow Pitch community and growing our impact together.” 

Alongside selecting a winner, the judges also acknowledge the Runner Up for the Fashion industry category. Janelle Alladina , Founder of Indiginize Creation, was recognized for her bright enthusiasm and pitch energy and for her strong community impact to collaborate with fellow Indigenous artists. Janelle was also the recipient of a Runner Up Aritzia Indigenous Fashion Grant of $1,000 to continue growing her brand.

“Pow Wow Pitch is an incredible showcase of Indigenous trailblazers who are making a transformative impact on our communities with their resilience, ingenuity and unwavering commitment to success.” said Tracy Antoine, Senior Director of Indigenous Programs and Policies at RBC. “We’re so proud of all our participants and semi-finalists – their courage to participate leads to life achievements and their shared stories are truly inspirational. We are committed to supporting their growth and success in the future.” 

“Being involved in Pow Wow Pitch is not just an honour, it’s a privilege to witness the creativity and innovation of Indigenous entrepreneurs,” said Kyle Brennan Shàwinipinesì, Senior Lead for Indigenous Entrepreneurship at Shopify. “It’s a reminder of the resilience and strength of our communities and the power of entrepreneurship to create positive change. Shopify has played a proud role in supporting Pow Wow Pitch, so it is exciting to see how things have grown over the years. What an incredible opportunity for Indigenous entrepreneurs!”

“The innovative thinking and solutions brought forward by all the Indigenous entrepreneurs involved in this year’s Pow Wow Pitch have been truly inspiring,” said Sasha Krstic, President of Mastercard Canada. “At Mastercard, we’re committed to working with partners like Pow Wow Pitch to unlock access to resources and opportunities for entrepreneurs across the diverse communities we serve to power economies and empower people. Congratulations to all the pitchers and congratulations to Alex on advancing to the next round.”

To watch Alex’s winning pitch, click here. To watch the Fashion Semi-Final episode, click here.

Alex Manitopyes will now advance to the Pow Wow Pitch Grand Finale to pitch for the Grand Prize of $25,000, which broadcasts online on October 23rd. Register to watch the 2024 Grand Finale at powwowpitch.org/register.

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As part of Aritzia’s commitment to participating in acts of reconciliation, both within its organization and with Indigenous communities across Canada, the Everyday Luxury retailer has partnered with Pow Wow Pitch for its third year to support Indigenous fashion entrepreneurs and businesses. 

In 2022, Pow Wow Pitch introduced a fashion industry category with the support of Aritzia. The partnership included the launch of Aritzia Indigenous Fashion Grants to empower the next generation of Indigenous entrepreneurs developing apparel, accessories, designer brands and businesses. Additionally, Aritzia provides mentorship to semi-finalists across all categories to help refine their pitches. 

This year, Aritzia will award six Indigenous Fashion Grants to the winners of the fashion category. Three $2,500 grants and three $1,000 grants will be presented to those recognized for creativity, motivation, community impact, presentation and their capacity to scale.

Aritzia’s support goes beyond providing funds by creating opportunities to recognize the immense talent and dedication of Indigenous entrepreneurs. Together, Aritzia and Pow Wow Pitch are taking steps toward reconciliation through creative, cultural and economic empowerment. 

“The Aritzia Indigenous Fashion Grants, in collaboration with Pow Wow Pitch, are a key part of our commitment to fostering creativity, diversity, and meaningful reconciliation year-round,” said Corinne Kepper, Vice President of Corporate Giving at Aritzia. “We’re proud to offer not only funding but also mentorship to these talented entrepreneurs, helping them scale their businesses and make a significant impact in their communities.”

“We’re grateful to Aritzia for their unwavering support of Indigenous entrepreneurs, brands, and designers. Their commitment to providing direct support to Pow Wow Pitch entrepreneurs with fashion grants showcases Aritzia as a leading example of how to enable businesses to scale and thrive,” said Naomi Sarazin, Executive Director of Pow Wow Pitch. “Together, we’re creating a future where Indigenous entrepreneurs can inspire the next generation and demonstrate the growth of the global Indigenous fashion industry.”

By investing in Pow Wow Pitch, Aritzia aims to champion and contribute to the growing community of support for Indigenous entrepreneurship. 

About Pow Wow Pitch 

Pow Wow Pitch is a program for emerging Indigenous entrepreneurs, which provides a safe, supportive, collaborative, empowering and culturally supportive environment that addresses the unique challenges of Indigenous entrepreneurship. Pow Wow Pitch enhances, develops and accelerates the growth of current and aspiring Indigenous entrepreneurs in a sustainable way through programs and resources. Community leadership through volunteerism is promoted as a reflection of respect and reciprocity as the foundation of the Pow Wow Pitch.

For more information, visit powwowpitch.org

About Aritzia

Aritzia is a design house with an innovative global platform. Creators and purveyors of Everyday Luxury, Aritzia is home to an extensive portfolio of exclusive brands for every function and individual aesthetic. 

Founded in 1984 in Vancouver, Canada, Aritzia prides itself on creating immersive, highly personalized shopping experiences at aritzia.com and in its 115+ boutiques throughout North America — for everyone, everywhere.

About Aritzia Community™ Giving

Aritzia is committed to giving — to elevate the lives of its People, clients and the communities in which it operates.

With a focus on building meaningful relationships with community partners and creating impactful programs to drive positive change, Aritzia invests in communities by providing learning and growth opportunities, supporting wellbeing and fostering a sense belonging.

To date, Aritzia has contributed more than $66.4 million in product donations, financial support, and volunteer hours to non-profit organizations and Aritzia Community™ partners that share their values.
Visit aritzia.com to learn more.

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