From Fort McMurray First Nation, Presley MacMillan, Founder of 12:21 streetwear and 2024 Aritzia Indigenous Fashion Grant Recipient, is on a mission to create a premium streetwear brand that not only offers luxury aesthetics but also fosters positive change. Established just over a year ago, 12:21 streetwear is committed to using sustainable materials and ethical production methods, ensuring that the brand aligns with values of social responsibility and environmental conservation. Additionally, a percentage of the brand’s sales go toward raising awareness and supporting individuals facing substance abuse, homelessness, and environmental causes.

“The idea behind 12:21 is to become a leading sustainable and inclusive clothing brand that empowers individuals to express themselves authentically,” Presley explains. At its core, the brand is inspired by the angel number 1221, a symbol of positive change, new beginnings, and manifestation. “When you see 1221, it’s a sign to make positive change, and we want our clothing not just to be a fashion statement but a tool for cosmic alignment and personal transformation,” she adds. 12:21 represents more than just fashion; it’s a movement toward spiritual growth and empowerment.

At 12:21 streetwear, Presley and her team are passionate about producing fashion that people can feel good about buying and wearing. “We work with manufacturers who ensure ethical labour and prioritize minimizing negative environmental impacts,” Presley says, emphasizing the brand’s commitment to sustainable and ethical practices. The brand also takes pride in collaborating with other Indigenous artists and hiring Indigenous people, creating a platform that amplifies Indigenous voices within the fashion industry.

For Presley, Indigenous design and fashion represent a powerful connection to her heritage, culture, and community. “It’s a way to honour my ancestors and showcase our resilience, creativity, and beauty,” she explains. Indigenous design goes beyond aesthetics—it’s a form of storytelling, cultural preservation, and self-expression. Through 12:21, Presley strives to continue this tradition, blending modernity with Indigenous culture to create designs that resonate with both contemporary and traditional values.

“When people see 12:21’s designs, I want them to feel a sense of connection to the story and culture, empowerment to support Indigenous creators, and joy in the beauty and positive energy,” Presley shares. Just like the meaning behind the angel number 1221, Presley wants her fashion to represent new beginnings and manifestation, allowing people to feel part of a movement that celebrates Indigenous culture while making a meaningful impact.

Looking ahead, 12:21 has ambitious goals that align with its mission to make a difference. Presley’s vision for the brand includes empowering Indigenous communities through fashion, preserving and celebrating Indigenous culture and storytelling, and creating a platform that challenges stereotypes and promotes authentic representation. “We want to foster inclusivity and diversity in the fashion industry while developing sustainable and ethical practices,” Presley says. Additionally, the brand is committed to building a global community that appreciates and supports Indigenous design and collaborating with other Indigenous designers and artists to create something truly unique and impactful.

Receiving an Aritzia Indigenous Fashion Grant is transformative for 12:21, providing the financial boost needed to invest in the business and gain credibility in the industry. “The grant will allow us to scale our operations, expand our product line, and experiment with innovative designs and sustainable practices,” Presley notes. It will also open doors for networking opportunities with industry experts, mentors, and collaborators, while increasing the brand’s visibility and attracting new customers. Most importantly, the grant will amplify the positive social and environmental impact of 12:21, contributing to a more inclusive and sustainable fashion industry.

Presley offers valuable advice to other Indigenous individuals interested in fashion: “Stay true to your roots and authentically share your story. Learn from your ancestors, connect with other Indigenous designers, and prioritize sustainability.” She encourages aspiring designers to resist cultural appropriation, take risks to innovate, and build a strong online presence. “Seek mentorship, stay resilient, and embrace your identity,” Presley adds. “By doing so, you’ll make a meaningful impact and inspire others.”

To watch Presley’s winning pitch in the Pow Wow Pitch Semi-Finals, click here. To read more about the 2024 Aritzia Fashion Grant Recipients, click here. To shop 12:21 streetwear, click here.

The post Presley MacMillan, Stay Resilient with 12:21 streetwear appeared first on Pow Wow Pitch.

As part of Aritzia’s corporate commitment to participate in acts of reconciliation, both within its organization and with Indigenous communities across Canada, the Everyday Luxury retailer has partnered with Pow Wow Pitch for its third year to support Indigenous Fashion entrepreneurs and businesses. 

Aritzia’s impact goes beyond providing funds, it creates opportunities to recognize the immense talent and dedication of Indigenous entrepreneurs. Together, we are advancing reconciliation by fostering creative, cultural, and economic empowerment. 

On Tuesday, September 17th, Pow Wow Pitch released the 2024 Fashion Semi-Finals Episode where the Judges and Aritzia awarded $2,500 grants to three Fashion Semi-Finalists and $1,000 grants to three other Fashion Semi-Finalists. These grants will help support emerging Indigenous-owned fashion businesses, empowering them to grow with a community rallying for their success. 

The 2024 Recipients of the Aritzia Indigenous Fashion Grant of $2,500 are: 

Alex Manitopyes, Founder & CEO of SACRD THNDR, is from Muskowekwan First Nation and operates SACRD THNDR in Calgary, Alberta. SACRD THNDR is a growing brand that stands for inclusivity and offers a stunning array of lightweight acrylic earrings that blend contemporary style with Indigenous authentic craftsmanship.

Alex was also selected as the winner of the 2024 Fashion Semi-Final and is advancing to the Pow Wow Pitch Grand Finale for their chance to win a Grand Prize of $25,000.

Shayna Boudreau, Founder of Amakehs Designs, is from Bilijk First Nation, New Brunswick where she owns and operates Amakehs Designs, a custom made traditional clothing business that is making a name for itself with their staple Overall Ribbon Dress for babies and toddlers. 

Presley MacMillan, Founder of 12:21 streetwear, is from Fort McMurray First Nation and operates 12:21 streetwear in Spruce Grove, Alberta. 12:21 streetwear is a streetwear brand that prioritizes comfortability, confidence, and sustainability throughout its designs and social impact initiatives.

The 2024 Runner-Up Recipients of the Aritzia Indigenous Fashion Grant of $1,000 are:

Janelle Alladina, Designer and Founder of Indiginize Creation, is from Williams Lake Indian Band and operates Indiginize Creation in Port Coquitlam, BC. Indiginize Creation creates custom, freehand designed hats that are a beautiful mix of traditional and modern designs. 

Janelle was also recognized by the Judges of the 2024 Fashion Semi-Final as the Runner Up for her dedication and passionate efforts of collaboration.

Benjamin Nelson, also known as The Son of Picasso, is the founder of Products Of My Environment. Benjamin is from the Kiowa and Diné Nations and operates his business in Albuquerque, New Mexico, USA. Products Of My Environment is a streetwear brand that brings to life wearable art from recycled materials that celebrates individuality and creativity.

Conlin McDonald, Founder of E3 Apparel Ltd. is from Muskeg Lake Cree Nation and operates his business in St. Albert, Alberta. E3 Apparel Ltd. is an apparel company that promotes revitalization of the Cree language throughout its designs and products.

“Being awarded the Aritzia Fashion Grant is a huge success for me and my business! It’s not just about the money, it feels like a green light for what I’m doing,” shared Alex Manitopyes, Founder and CEO of SACRD THNDR. “I really admire Aritzia for stepping up to support Indigenous entrepreneurs because it is so important to see more diversity and inclusion in fashion. By offering grants like this, Aritzia is helping to amplify our voices and stories, and I hope more brands follow their lead!”

“Thank you, Aritzia, for your continued support of emerging Indigenous entrepreneurs, brands, and designers through Pow Wow Pitch, as part of your commitment to reconciliation. By engaging, learning, and collaborating, we are helping to foster the growth and success of the global Indigenous fashion industry,” said Sunshine Tenasco, Founder of Pow Wow Pitch. “Congratulations to Alex, Shayna, Presley, Janelle, Benjamin, and Conlin for being selected as this year’s Aritzia Indigenous Fashion Grant recipients! Being recognized by a brand like Aritzia is a significant achievement. We’re confident that you will leverage this grant and opportunity to elevate your businesses and communities.”

To watch the 2024 Pow Wow Pitch Fashion Semi-Finals, click here.

The post Aritzia and Pow Wow Pitch award six Aritzia Indigenous Fashion Grants appeared first on Pow Wow Pitch.